Monday, February 5, 2018
BMW has been teaming up with Sixt to run what we’ve all grown to know as DriveNow. The mobility company has evolved over the years to serve over one million customers across 13 European countries. Today, the Bavarian company announced it bought the shares Sixt had owned, becoming the sole owner of DriveNow, assuming the antitrust authorities don’t have any objections.
With this move, BMW is now capable of offering customers efficient, sustainable mobility solutions from a single source. The rapidly growing field of mobility services is one of the cornerstones of the BMW Group’s corporate strategy for the future, as evidenced by the expanding of its offering in the areas of on-demand mobility (DriveNow and ReachNow), parking (ParkNow) and charging (ChargeNow) in a sustainable way. The acquisition of the Sixt shares is therefore the next logical step in this strategy, following the acquisition of Parkmobile LLC in early January of this year.