Showing posts with label business. Show all posts

6 Tech Companies You Wish You Worked For




It can be difficult to find the perfect employment opportunities when you want to work in the tech industry, as very few people leave their jobs out of choice. This means vacancies are hard to come by, and your success often comes down to whom you know, rather than what you know. Even so, if you’ve got the qualifications and experience needed to seem appealing to these household brands, there’s no harm in sending your CV away for their perusal. Who knows; if they like that they see, you could be offered a killer position that could seriously change your life. Sometimes you just have to grab the bull by the horns and take control of your own destiny.

Considering that, today I’m going to mention a number of companies that you might like to check out. You will have heard of most of them before, but there could be a couple you’re not aware of, and so this post will help to educate you and perhaps broaden your horizons. Just remember, if you have sufficient skills and enough self motivation to see ideas through to the end, there’s nothing stopping you from starting your own tech firm and bringing original products to market. While this will require a lot of hard work, if you fail to find a well-paid position with any of the businesses I’m about to list, it could be the best solution available. So, don’t rule it out completely just yet.

Here are some tech firms you should be watching very closely…


Microsoft

Had it not been for Bill Gates and the company he started during the 1980s, I probably wouldn’t be sat typing this article today, and you almost certainly wouldn’t be reading it. Microsoft gave us the first truly operational personal computers, and while they’ve take somewhat of a backseat in recent times, they’re still one of the most exciting and innovative businesses in the world. If you check their website from time to time, you’ll see various vacancies listed, but most will require you to uproot and move to the US. Still, will wages like that which this firm offer, you’ll easily afford the relocation.


First Solar

Here’s a firm most of you probably won’t have heard of yet, but you most definitely will at some point over the next ten or twenty years. First Solar has been designing and manufacturing solar panels since long before the recent public interest occurred. Again, their HQ is in America, although there are depots and factories all over the world. This means the chances of you gaining some form of employment with the company are pretty high, so long as you have either desirable engineering qualifications or indispensable experience. As soon as governments start to wind down oil and natural gas giants, those producing this product will begin to make billions in profit every single year.


Intel

Regardless of how many different computers you may have at home, most of them will have at least one component made by this industry leader. While they market themselves as a semiconductor manufacturer, it’s their processors that attract the most interest and make the most money. There are plenty of different roles you could fill for a business like this including: designer, computer scientist, tester and many many more. Just as a side note, it might be worth mentioning that the average Intel employee earns more than double that of the average Microsoft worker. Perhaps this gives you some idea about just how innovative this company really is. Check your laptop, it probably has a sticker with their logo on.


Ausenco

There is almost nothing this firm doesn’t, or isn’t willing to do. You will have heard of them many times over the years, as much of their work has received attention from industry media and even the international press. You’ve only got to check out some Ausenco reviews and case studies to see how varied and wide ranging their operations are. Everything from environmental studies to the design and construction of pipelines for oil companies are undertaken on a daily basis. So, if you really want a job that never gets boring, and that is guaranteed to pay you a healthy salary, you’d be a fool not to look at getting in touch with this company.


Apple

Over the last ten years, Apple has successfully taken the baton from Microsoft, improved upon their systems, and effectively cornered both the home computing, and smartphone markets. Indeed, it is estimated that eight out of ten people you pass walking down the street will have either an iPhone in their pocket, or some other cool Apple product at home. Things don’t stop there though, and this company is constantly working on new ideas for future releases, which means working for them could put you at the cutting edge of modern technology. My advice? If you ever see a vacancy advertised by Apple, even if they’re just looking for someone to make the tea or open the mail; you have to apply.


Google

Last, but by no means least, we come to perhaps the most successful business in the world at the moment: Google. Currently, the company employs thousands of people in varying roles all over the planet, and it’s constantly expanding into new marketplaces. No matter what your skills or talents may be, there’s definitely a suitable role to be found with this company, or one of the other’s they’ve recently purchased. Indeed, Google even bought the cutting edge robotics firm Boston Dynamics a few months ago, and they specialise in creating autonomous machines, mainly for military application at the moment. So, whether you’re a savvy web designer or you just want to be on the front line when the first real terminator comes to life, there’s not a better business to work for.

Well readers, now you know about some of the coolest and most desirable tech companies in the world, you should be ready to start sending your CV and hopefully getting some interest back. Obviously, there’s a lot of competition, so just be patient.

Thanks for reading.
Thursday, April 3, 2014

Automated Marketing Can Work for Everyone



Every business requires marketing to grow. Automated marketing is preferable for many business owners, as it ensures maximum efficiency. You can focus your attention on other aspects of your business, while the marketing side of things continue without much input.

According to Act-On, businesses that use automated marketing software see an impressive 107% improvement in lead conversion rates. That number alone is enough to make it worthwhile to try this method.




So now the big question is: Can marketing for all industries be automated?

The majority of companies use more than one method of promotion. Like this site mentions "Marketing automation reduces repetitive tasks associated with the marketing process." For example, lead generation may consist of everything from email marketing to optimizing and creating new landing pages on the company website.

New channels are constantly being defined and utilized in marketing. While email marketing is still quite effective, social media, pay-per-click and other advertising and brand marketing methods are also growing rapidly. It would be ridiculous not to consider multiple marketing channels for your brand and service. You will see the best results when you cover a range of promotion methods.

Within the actual areas of marketing, you will also need to test. For example, social media has a number of entry points, including Pinterest, Facebook and Twitter. Some of these will work better for certain types of business. It's important to track and regularly assess your efforts in each area.




How Automated Marketing Works

While it may seem obvious that automated marketing is automatic, it may be difficult to picture just what this means. Essentially, the software provided by companies like SalesFusion, will help you automate the more mundane business marketing tasks and create a database of existing and potential clients.

The best automated marketing systems will include integrated email marketing, lead capturing, score leads and track visitors to the website. The intention is to create a successful sales funnel to take leads and develop them until they are very likely to convert into sales.

While automated marketing is not completely automatic, it is much simpler than trying to track everything manually. With the software, you can see trends and spot problems at a glance. As any business owner will tell you, it is essential to stay on top of tracking if you want to maximize your profit.

The system is far more than mere tracking, however. Marketing software can go so far as to personalize what people are seeing. If they are interested in a certain type of product, you can ensure that this is what they are offered. It will also help personalize any interactions between potential clients and your company, via email or telephone.




Does Your Company Need Marketing Automation?

Every company can use a more efficient method of bringing in leads. While it is certainly possible to do it manually, you are likely to miss important data points, particularly if you are attempting to track several marketing campaigns at the same time.

Unless you know which methods work best with your particular audience, it is very difficult to tweak your campaigns to get the best results. Your leads will be poor and won't convert as well as those that have gone through a sales funnel to strengthen them.

Automated marketing is something that can work for any type of business, but it is particularly useful for small businesses. These small businesses should Companies with minimal resources will appreciate the ability to track and analyze their campaigns across a range of marketing channels.

Wednesday, March 26, 2014

A History of Bank Security and Technology

Some 30 years after the first internet banking service was launched by the Nottingham Building Society, one of the central issues faced then, remains to the fore these days: security.

Accessing money online has inherent problems. Once you create a digit al link with another party, the potential exists for that link to be hacked and compromised. What’s more, as increasing amounts of data money and personal details are moved around online, so the temptation grows for increasingly clever cyber-criminals to practice their nefarious skills.

Looking back nowadays, the first online banking system was delightfully quaint. It was called Homelink and was put together by the Bank of Scotland on behalf of customers of the Nottingham Building Society. It relied on the UK’s Prestel viewlink system and a computer. Although transfers were possible (a physical cheque still had to be sent as part of the process), the main benefit of this early system was being able to access bank statements online (well, via a television set).

The next big step came in 1994 when an online banking facility was built into the Microsoft Money application. This gave over 100,000 households access to their bank accounts online. In the same year, the first online banking website was established by the Stanford Union and by 2001, the US was leading the way with over 19 million households accessing their bank accounts online. The mid noughties saw the establishment of direct banks (those that operate wholly online without any physical branches) and in 2007 saw the advent of online banking via smartphones. The new decade witnessed mainstream adoption of online banking and all demographics are enthusiastically carrying out everyday banking via computer devices.

Yet, up until comparatively recently, online security has relied on basic techniques which has involved username and passwords, plus an array of extras such as Chip and Pin, PIN/TAN and telephone confirmation.

As cyber-hackers get more sophisticated, security techniques are now having to be increased. Reliable figures regarding online theft are hard to verify, in 2008 the Federal Deposit Insurance Corporation reckoned that in the second quarter of 2007 alone, there was around $16 million stolen from US accounts via computer intrusion attacks.

However, experts believe that only the latest protection techniques will be able to cope with today’s risk profile and that many of the current tools are outmoded.

Alex Bray, Retail Channels Director at Misys Banking Systems: “Give customers a sense of security. Dispense with additional devices - fobs, card readers etc - they are inconvenient and discourage regular use. Instead, invest in biometric authentication that provides users with rigorous security and is still easy to use.”

The key is to create security systems which are extremely robust, yet will not impede the user experience. Unless this is achieved, online banking’s growth might well be impeded over the coming years and that will hold back all the associated opportunities.

One thing is certain, unless financial institutions and individuals step up their approach to secure online banking, the cyber-criminals will be busy for some years yet.

Tuesday, March 25, 2014

Apple is Most Valuable Brand in US


Brand identity firm, Brand Finance, has named Apple as the most valuable billion dollar brand in the US in its latest ranking report of the top 50 billion dollar brands.
In first place is Apple with a value of $104.7 billion US dollars, in second place is Google with a value of $68.6 billion, and in thirst place, Microsoft with  value of $62.8 billion.
Out of the top 10 companies on the list, seven of the top ten are technology companies, which include mobile carriers, the other three are brands like Walmart, Coca Cola and GE.
You can see the full list of America’s top 50 billion dollar companies over at Brand Directory, the list also list more companies up to the top 500 in the US.
Wednesday, March 19, 2014

5 Essential Technology Devices You Need For Your Startup Business In 2014

Everyone that has ever started up a new business will tell you that it is important to be as streamlined and productive as possible, especially during those crucial early stages of business establishment, so that you can provide the best possible products and services to your customers.

One of the ways that virtually all businesses in 2014’s modern world can do this is by having the right technology at their disposal. Unfortunately, some business owners make the wrong decisions when it comes to buying in technology for their firms, and, as a result, they end up being inefficient and in severe cases this could even commence the beginning of the end for these fresh new firms!



Here is a selection of five top technology devices that all startup businesses should have in 2014, and the reasons why they are considered to be essential items!




1. Buffalo LinkStation Duo 4TB NAS Drive

When you are starting up a small business, the last thing you want to do is spend lots of money on computer equipment such as file servers. A cost-effective alternative would be to buy a device called a NAS (network-accessible storage), such as the Buffalo LinkStation Duo 4TB NAS Drive.

They are basically like portable external hard drives, except that they can be accessed over the network.




2. Konica Minolta Bizhub C35P Colour Laser Printer

One thing that people in every office need to do is print something out. A lot of offices seem to have two separate printers; a monochrome laser printer, and a colour inkjet printer.

The Konica Minolta Bizhub C35P colour laser printer gives you the best of both worlds by offering you crisp and sharp laser quality printing but with the added advantage of being able to print out colour images and photographs!




3. Apple iPhone 5S Smartphone





When you are out and about visiting clients and suppliers, you need to be able to keep your finger on the pulse and check your emails as well as being able to reliably make and receive phone calls and text messages, not to mention having at your disposal a number of productivity apps.

The Apple iPhone 5S helps you to do just that and more, and is a popular choice among all small business owners and professionals alike.




4. Apple iMac Computer




One of the things that you need in your office is a reliable computer, and whilst Apple computers tend to be dearer than their PC equivalent, the Apple iMac is generally a better-built computer which can also run the Windows operating system and associated applications, should you need to have a dual-boot system.




5. Cisco Unified IP Conference Station 7937G

Sometimes you need to speak to more than one person simultaneously in a telephone conversation, and so for this purpose you need a capable telephone that can help you make conference calls such as the Cisco Unified IP Conference Station 7937G.

It offers state of the art handsfree telecommunications which are clear and suitable for a room full of people, such as at boardroom meetings.

Tuesday, March 11, 2014

Flipboard Buys Zite from CNN


Zite is a personal news reader application that was acquired by CNN back in August of 2011, and now CNN has sold Zite to Flipboard.
Flipbard is one of the most popular news and content reader applications on Apple’s iOS platform and Google’s Android platform, Flipboard had the following to say about the Acquisition.
We acquired Zite from CNN to address something we’ve heard from a lot of you: although you can already read thousands of sources from over 20 regions on Flipboard, you want easier and better ways to discover content about the things that matter to you. Adding Zite’s expertise in personalization and recommendations to Flipboard’s product experience and powerful curator community will create an unparalleled personal magazine for our millions of readers.
The team from Zite will join Flipboard, and users will still be able to use the Zite application for the time being, the company intends to bring features from Zite to Flipboard.
Source Flipboard
Thursday, March 6, 2014

How Your Small Business Can Benefit From Having A File Server


As you may well know, IT is the backbone of virtually all businesses around the world. Without the power of Information Technology, things would take a whole lot longer to do and we simply wouldn’t be as efficient as we are now thanks to the wonderful world of computers!



One of the things that businesses need to do is store important files in a central location. Whilst it is perfectly possible to embrace the cloud and use cloud-based storage, this can sometimes end up proving rather costly for small businesses that need to store a lot of data, and there is also the question of what would happen if the Internet stopped working temporarily.

In that particular scenario, things could prove slightly disastrous if two groups of remote workers were working with the same set of data; the wrong data could technically be updated, resulting in a lot of chaos for all parties concerned!

Therefore, an alternative and more-reliable solution for small businesses, especially those that are concerned about who sees their data, is to have a file server on-site. Servers are just basically powerful computers that offer a lot of storage space for users, and come in many shapes, sizes and flavours.
Now, you might be thinking that servers would possibly cost a small fortune but the good news is that these days, file servers don’t really cost a lot more than standard desktop computers.

They can be bought in a really small form factor, such as a small desktop system, or they can be purchased in ‘blade’ format, which is suitable for those who want to have an array of servers that they can install in a racking system, in a dedicated ‘server room’, for example.




The importance of having a server

You might be wondering why you should go to the expense of buying a computer that is simply going to be dedicated to storing files; after all, that’s what all computers do, right?

And external USB hard drives mean that you can easily save or copy across data from each workstation, so why should you go out and buy a server?

Here are some of the benefits of having a file server located on-site:

- It’s a central storage point - instead of users having to store files on their individual computers, they can store all of their important documents and images on the server. The benefit of doing this is other people can also access those same files, should they be stored in a public folder on the server; 

- Files can be backed up - if a user stores files on their own computer and the hard drive failed, for example, it can be costly to try and recover the data. But if their files are stored on the server, those files can be backed up along with everyone else’s on a regular basis, resulting in a potential catastrophe being averted; 

- It can be left alone - once a server has been configured, it can just be left to do its work 24 hours a day, 7 days a week. The great thing about servers these days is that they can be remotely monitoring. In other words, you can remotely connect to the server’s admin console from the comfort of your own workstation, without having to physically go up to the server in order to monitor or maintain it; 

- Remote access can be set up - if you have employees that work from remote sites or even from home, and they have a decent broadband Internet connection where they are, they can remotely and securely connect to your firm’s file server and use it as if they were using their computer from the same location! This is also beneficial for those who travel around the world a lot, as it means they can still be as productive as office-based employees are.




Preparing for your new file server

Before you go out and buy a new file server for your small business, you firstly need to make sure that you have the space and appropriate power and network points for it. If you don’t, it’ll be easier to get this done before you get your server.

You also need to ensure that the server will be installed somewhere that is safe and secure, so you can forget about putting it at the end of someone’s desk, for example!

Once you have got it’s new home ready, you now need to start server shopping! There is a plethora of websites that you can buy file servers from, such as http://www.uk.insight.com/category/computers/servers, but before you do go and start spending your firm’s money, there are a few considerations that you need to take on board; they are as follows:




1. Storage Capacity

The server you buy has to have enough storage capacity for your needs, and it also needs to have enough expansion space for you to install extra hard drives in the future. As a rough guide to the total amount of storage space you need right now, consider 200GB as a storage allocation per employee.




2. Operating System

There is a number of different operating system options available for file servers, so you should determine which would work best for your particular environment. If you all use Windows-based systems, go for a server that runs the Windows Small Business Server operating system.

Mainly Mac users? A server running OS X Server would be the best fit for your environment. Some people decide to go with a Linux-based setup, such as Ubuntu, but regardless of what operating system you choose, make sure that you have the knowledge and skills to set it up and maintain it (or hire someone that can).




3. Backup

It is vitally essential that you have a backup plan in place for your server! You can either use the software that comes bundled with your server operating system, or you could use a third-party software package such as Symantec Backup Exec.
Wednesday, March 5, 2014

5 Benefits Of Starting Small With Your App



Mobile app developers have to tackle a lot of issues when they are creating their apps. It is really easy to start questioning if your app will ever get any users and if your idea is worth developing. In these situations it is a good idea to consider starting small with your app.
Below are five benefits of focusing on a small market first with your app.




1. Learn More

When you narrow down the user base for your app and start by focusing on a small group of people you improve your ability to learn from the mistakes.
And you will make mistakes at first and there will be revelations along the way on how to improve your app.
Don’t think that you are giving up on something by just focusing on a small user base. Keep in mind that Facebook started as an application for Harvard users and quickly grew in popularity.




2. Personal Relationships

Sometimes it also helps to create a personal relationship with your users. For example, if you focus on the local audience first it is easier to reach out to them and personally show them the benefits of your app.
This is always much better way of highlighting the benefits of your app rather than just saying it is good on the app stores. So make sure you go and meet people and get them to use your app.




3. Sell It Faster

You are actually more able to sell your app quicker when you start small than if you focus on a bigger audience. This is mainly because of the above reasons and because you limit the amount of money you spend on developing your app.
You can also make much more targeted marketing with your app and focus on talking to the core group that benefits from your app. And if you can’t sell it to this small audience you are probably going to be better off with trying something new.
You can check out these PRWeb tips for selling your products to a small audience. It is essential that you also understand the marketing side when developing an app.




4. Easier To Broaden

It actually makes it a lot easier to start broadening your user base from a small amount of core users. Once you know how your app works you are able to start attracting more people to using it with confidence.
There are also plenty of tools available to make it very quick and efficient to implement your code across various platforms and devices. For instance, contact development companies like Marmalade for some expert advice on getting your app work cross-platform.




5. Save Money

You can end up saving a lot of money if you start your app development small. The truth is that there are plenty of apps that don’t make it and you don’t want to waste your time and money.
It is a good idea to develop an app as a side project first. It can help you focus enough time to it without spending all of your money and putting your financial security on the line on this one app succeeding.


Author Bio:
Sally-Ann Clement is passionate about app development. She is always looking for new ideas and is really into understanding how to best market apps. When she isn’t reading more about app development she likes to drink strong coffee and read science fiction.
Wednesday, February 12, 2014

Is Your Business Using Social Media Effectively?



With so many social media platforms out there and so many new and exciting ways to connect with customers it’s hard to know when your business is using social media the right way. Whether you’re just testing the waters of social or you’ve had a presence online for years there’s nothing worse than spinning your wheels only to find you’ve gotten nowhere.
So, how can you tell if you’re using social media effectively and efficiently?

There are a lot of metrics to keep in mind and they’re different from site to site so it’s crucial to have a system. Not only that, but it’s imperative you remember that social never stops – it’s something you’ve got to work at every day to succeed at! Let’s take a look at a few things you can do to ensure you’ve got a hold on your business’ social media program…



Pick a Few Sites to Really Invest In



One of the biggest mistakes businesses make is to spread themselves too thin when it comes to social media. Unfortunately, unless you’ve got a team of dedicated marketing personnel (which few companies do) you’ll end up with a lot of profiles on a lot of sites, most of which are just gathering cobwebs. The key to social is being active and engaging constantly with your audience so it’s smart to pick, say, two or three sites to really delve into while you build an audience. For most businesses, Facebook, Twitter, and a photo-sharing site like Instagram are plenty to get started with.



Decide How to Measure Results



Next you have to figure out how to measure whether or not you’re using your time on social efficiently. Not only should you have some analytics set up on your main website to measure where your traffic is coming from, you should also keep track of your social metrics. Facebook “likes” and wall posts are a great marker as are Re-Tweets and even LinkedIn endorsements. Every site has its own system but what really matters is knowing what the data is telling you so you can adjust your strategy if needed.



Constantly Put Out New Content



Businesses often make the mistake of assuming social is a lead-generation tool alone. Not true! You can’t just sit back and wait for customers to come to you on social – you have to constantly give people reasons to listen to what you have to say. That means blog posts, interacting with other businesses’ social pages, videos, and even related news articles coming from your social page. Think of your social presences as a way to tell your customers what your business is all about rather than a place they can find you.




Tie in Social With Other Marketing Initiatives



Social media is a fantastic way to supplement your already-thoughtful marketing plan. It’s important not to forget traditional marketing just because your business is trending digital and social media can be a great tool for enhancing a marketing campaign.
Consider, for example, having promotional bags printed up with your Twitter handle emblazoned on the side, or even a local commercial spot that invites customers to enter a contest on your Facebook page. Social is meant to be interactive and engaging and traditional marketing is a great way to lead people where you want them so you can deliver your message.

Overall, it’s crucial to keep tabs on your business’ social media efforts every single day. It may seem like overkill but in the online world things can change in an instant so you can never be too on top of your media campaigns. Every business is different in the ways they’ll use and succeed at social but one thing always holds certain: the most effective social media campaigns always start with a plan.



Author Bio:
By Bonnie Weaver
Bonnie Weaver can be found hiking a mountain, getting lost in the woods, kayaking the Missouri, or organizing a event when she’s not creating website solutions.
Monday, February 10, 2014

Why You Should Upgrade The Technology In Your Home Office



As demands for more complex autonomous programs escalate in all theaters of computer interaction, hardware progressively suffers more under the weight of larger files and new coding procedures which the developers probably had little or no foresight running on an eight-year-old unit. Eventually, users have no option but to either upgrade their computer, tablet or smartphone, or simply purchase a new one. Chances favour that most serious home offices will also have a printer, fax machine, copier and scanner - maybe all in one compact device topped off with an inbuilt landline phone. But why bother upgrading? These are lifetime investments, right? Not quite. 



Here are a few simple, albeit powerful reasons to make the jump into new hardware:



Efficiency

Time wasted on a geriatric HDD in tandem with page file swaps off classic DDR modules and a decade-old Nehalem pegging every time you launch Chrome on an expired OS really doesn't leave much for efficiency. A brand new computer can quickly pay for itself just in the time it saves users with updated architectures and software interactions. There are also routers to consider; older routers don't support 5GHz bandwidths and dual-band connections, which are quite useful - but remember that the connecting devices also have to be compatible with those features.



Developer Support


If anything goes wrong with any of the devices you count on to keep your business or job rolling on a day-to-day basis, developers and their parent companies are far more likely to offer support, refunds and exchanges for newer devices. Older devices and software may also fall prey to exploits, especially if they're no longer receiving updates to patch out these problems.



Compatibility With the Latest Peripherals

Your company gives you a USB 3.0 Kingston pen drive and requires you to use a Thunderbolt 2.0 peripheral on a laptop or tablet with company-funded cell data service. Except, well, there's a problem here: your USB ports are all 2.0, you lack a Thunderbolt port, and your laptop lacks any sort of cell radio. You can purchase converter peripherals for the latter two, but these can be difficult to find and may prove unreliable once you acquire them. In these situations, it's best to simply invest in a new computer.




Mobility


Smartphones are more than just phones. These provide not only relatively cheap Internet anywhere you go, but an astonishing gamut of innovative and incredibly lucrative apps. These can range from holding four-way phone video conferences, to network monitoring and intervention systems, to even remotely accessing files on your home office drives. Sometimes, you've got to leave the office and take your business mobile. These are the devices to do it with.


In an era of rapidly evolving digital technology, it's becoming increasingly necessary for computerized businesses to invest in upgrades to keep up with the snowballing demands for faster and more efficient communication, access and logistics wherever you go. Thankfully, as the price of this technology has dropped, it's become easier to invest in new technology as it becomes necessary. When the benefits outweigh what's lost, in the end, upgrading can only be a beneficial investment.




Author Bio:
 Will has recently upgraded his office technology at work and is now considering doing the same at home. He is looking at Principal Office Systems for inspiration, and is considering all of his options. 
Saturday, February 8, 2014

INFOGRAPHIC: E commerce Today - A Brief overview




The ecommerce landscape is rapidly changing – to help both our clients and followers understand these changes we have created the “eCommerceToday” infographic.

The “eCommerceToday” infographic contains stats and tips in relation to ecommerce websites, ecommerce integration, ecommerce marketing and so forth.



Topics covered in this infographic include devices used to shop online, the growth of mobile internet over the years, the most popular ecommerce platforms used across the top 1 million ecommerce websites, ecommerce spend globally, cart abandonment, what people buy online, marketing tips, ecommerce integration and social commerce.

Below are the main findings in relation to each of the above topic areas.
It was found that 82% of those who shop online still do so through the traditional method of a desktop pc or laptop. However, over the past couple of years, mobile shopping has seen increases year on year with 18% now shopping either through their mobile phone or portable tablet device. This figure was as low as 2% back in 2010.
Global spending on ecommerce in 2012 reached just over 1 trillion dollars. The US market spent the most, totalling roughly $384 billion. The US market spent significantly more than other countries with the closest spender being China who spent just over $180. The UK and Japan spent just over $140 billion while Belgium spent $53 billion.
Three of the top reasons for cart abandonment were change of mind (61%), comparison shopping (57%) and checkout process being too long (44%).
Based on our findings, we have put together a list of practical ecommerce marketing tips that you can apply to your ecommerce business that will increase sales and help your overall search engine optimisation. Tips include article writing, on site seo, guest blogging, infographics and videos.
Finally, our infographic covers the growing trend of ecommerce integration and its benefits to those who adopt it into their business structure and systems such as cost savings, streamlining of operations and reduction of human error.
We hope you enjoy our infographic. Please leave a comment and let us know what you think.


eCommerce Infographic - An Infographic from Cue Commerce
Embedded from Cue Commerce
Wednesday, February 5, 2014

How Can Technology Help You Invest?



We live in the internet age and there are so many extremely innovative and interesting forms of technology out there. Technology is used in almost all aspects of our daily lives and it is incredible to think how far we have come in the past 20 years. The internet didn’t even exist 20 years ago and that is frightening to think.

There are untold numbers of benefits that have arisen as a result of the internet boom and one of them is aided investment. The amount of data that is publicly available online about companies is frightening and it really can help you invest which in turn can make you a lot of money.

There are a lot of ways in which you can make money online and one of them is on the stock market, almost all deals now are done via the internet and if this is something you are interested in then get moving quickly as there is money to be made.



Projections


Technology can really help with projections for the future. There are so many different companies out there that have a wealth of information online that can really help the investor move forward and plan ahead. The sheer wealth of information online is perfect for new investors who are looking to do their preliminary research into a company and track share performance over the years and months.

It is essential that any investor makes the most of the internet, even if it is to record personal records and track their own portfolio. The speed and efficiency of the internet can really help anyone move forward and progress.

In the future everyone and everything is going to be based online and that is just logical. The internet is the place in which you can get most achieved in the shortest space of time.



Easy Recording


As I mentioned previously you can easily record your data and research other company data online. There are thousands of websites from which you can assess a share price and its growth on a day to day basis as well as websites that can help you record your data and track your portfolio and profit.
When looking to invest it is important to seek the help of people in the know, Brett Lankester is an industry leader and his company can give you a great amount of advice and guidance in relation to investment.
While this will come at a cost, the profit you can make on the back of being well informed is greater than it otherwise would be.



Research

Just make sure you know everything there is to know about the company or venture you are investing in. Knowledge really is power in this sense and if you are going to move forward in a way that is progressive and forward thinking then I honestly believe the key is in the research.
Spend the right amount of time addressing the market and the company you like within that market and then cross reference that with cost and work out a long term plan based on the findings.




Author Bio:
Andrew Theodosiou is a greek writer with a fascination with investment and the economy. His experience in the industry has spanned 15 years and he loves the work he does.
Saturday, February 1, 2014

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