Hertz Europe, part of Hertz Global Holdings, Inc. (NYSE :HTZ ), has partnered with luxury car manufacturer Maserati to introduce a special limited edition Maserati Levante to its European fleet as part of its 100th birthday celebrations.

A stylish and eye-catching vehicle, the 100th Anniversary Maserati Levante uniquely features a number of special Hertz touches, with a range of exterior graphics and stunning interior detailing, for a distinctive driving experience.

The Levante is an SUV like no other, bringing with it the Maserati grand touring tradition and inspiring long-distance travel thanks to its high performance engine, 8-speed automatic transmission and intelligent all-wheel drive. The spacious interior, which comfortably seats five, is pure Maserati with an elegant Italian style, premium sound system and leading edge technology.

The 100th Anniversary Maserati Levante is now available to rent from Hertz in France, Germany, Italy, The Netherlands, Spain and the UK. It joins other Maserati models in the Hertz fleet in selected markets: the luxurious Maserati Quattroporte and Ghibli sports sedans. The vehicles are backed by Hertz's "Make and Model Guarantee," which ensures that customers drive away in the specific model they reserve.

Michel Taride, Group President, Hertz International, said: "To mark our centenary year, we've partnered with Maserati, one of the world's elite car manufacturers, and we are thrilled to present our 100th Anniversary Levante to customers around Europe. It will make any road trip very special indeed. We are also delighted to offer the Maserati Quattroporte and Ghibli at a number of leading destinations in Europe."

Hertz Europe Maserati Rental Locations

The Maserati Levante is available to rent from Hertz at the following locations:
Germany (Munich Airport, Frankfurt Airport)
France (Paris CDG Airport, Nice Airport, Geneva Airport – French side)
Italy (Rome FCO Airport, Milano Linate Airport, Venice Airport, Olbia Airport, Florence Airport)
Spain (Barcelona Airport, Malaga Airport)
The Netherlands (Amsterdam Schiphol Airport)
UK (London Heathrow Airport, Marble Arch)

The Maserati Quattroporte and Maserati Ghibli are also available to rent from Hertz at:
Italy (Rome FCO Airport, Milano Linate Airport, Venice Airport, Olbia Airport, Florence Airport)
The Netherlands (Amsterdam Schiphol Airport)

Rental Terms and Conditions Apply

Rental terms and conditions apply and can be viewed at Hertz.com.


SOURCE The Hertz Corporation
Related Links

http://www.hertz.com

Lucid Motors ("Lucid" or "the Company") announced today that it has executed a US$1bn+ investment agreement with the Public Investment Fund of Saudi Arabia ("PIF"), through a special-purpose vehicle wholly owned by PIF ("Transaction").

Under the terms of the agreement, the parties made binding undertakings to carry out the Transaction subject to regulatory approvals and customary closing conditions.

The Transaction represents a major milestone for Lucid and will provide the Company with the necessary funding to commercially launch its first electric vehicle, the Lucid Air in 2020. Lucid plans to use the funding to complete engineering development and testing of the Lucid Air, construct its factory in Casa Grande, Arizona, begin the global rollout of its retail strategy starting in North America, and enter production for the Lucid Air.

Lucid's mission is to inspire the adoption of sustainable energy by creating the most captivating luxury electric vehicles, centered around the human experience. "The convergence of new technologies is reshaping the automobile, but the benefits have yet to be truly realized. This is inhibiting the pace at which sustainable mobility and energy are adopted. At Lucid, we will demonstrate the full potential of the electric connected vehicle in order to push the industry forward," said Peter Rawlinson, Chief Technology Officer of Lucid.

Lucid and PIF are strongly aligned around the vision to create a global luxury electric car company based in the heart of Silicon Valley with world-class engineering talent. Lucid will work closely with PIF to ensure a strategic focus on quickly bringing its products to market at a time of rapid change in the automotive industry.

A spokesperson for PIF said: "By investing in the rapidly expanding electric vehicle market, PIF is gaining exposure to long-term growth opportunities, supporting innovation and technological development and driving revenue and sectoral diversification for the Kingdom of Saudi Arabia."

The spokesperson added: "PIF's international investment strategy aims to strengthen PIF's performance as an active contributor in the international economy, an investor in the industries of the future and the partner of choice for international investment opportunities. Our investment in Lucid is a strong example of these objectives."

About the Public Investment Fund (PIF)

PIF seeks to become one of the largest and most impactful sovereign wealth funds in the world, enabling the creation of new sectors and opportunities that will shape the future global economy, while driving the economic transformation of Saudi Arabia.

To achieve this, PIF is building a world-class, diversified portfolio through investments in attractive, long-term opportunities across sectors and asset classes at both the domestic and international level. Working alongside global strategic partners and renowned investment managers, PIF acts as the Kingdom's main investment arm to deliver a strategy focused on achieving attractive financial returns and long-term value for the Kingdom of Saudi Arabia, in line with Vision 2030.

In October 2017 at the Future Investment Initiative (www.futureinvestmentinitiative.com), the Public Investment Fund Program (2018-2020) was launched as part of the Kingdom's Vision 2030 Vision Realization Programs ("VRP"). The PIF Program is one of twelve VRPs and acts as a roadmap for the next three years to strengthen PIF's position as the engine behind economic diversification in the Kingdom and role in transforming Saudi Arabia into a global investment powerhouse. The program will see PIF's Assets Under Management increase to over $400 billion by 2020 and outlines how PIF aims to complement private sector development in the Kingdom through its new domestic investment, split between PIF's Saudi Holdings, Saudi Sector Development, Saudi Real Estate & Infrastructure Development, and Saudi Giga-Projects.


SOURCE Lucid Motors
Related Links

http://www.lucidmotors.com

As part of their commitment to helping companies keep up with the latest tools for brand promotion, internet marketing firm fishbat shares 5 SEO trends to include in your marketing strategy.

While the basics of marketing tend to stay similar from year to year, the internet is constantly changing. It's important for companies to keep up with these changes to stay ahead of the competition, and an important part of that is ranking their website well through dynamically updating their SEO practices.


Here are five SEO trends to include in a marketing strategy in order to stay current and ahead of the game.


Rank Based on Mobile Website. Over the past few years, there has been tremendous growth in the number of mobile users when compared to those browsing the web on a computer. For many people, the primary way that they access the internet is through their smartphone and tablets. This means that companies should be taking a hard look at their mobile website and optimizing their SEO to rank their mobile page higher in searches.


SEO for Voice Search. With the advent of tools like Siri and Google Assistant on smartphones, there has been a change in the way that people are searching for information. While people might search for "restaurants in Manhattan" to find information through a text search, they are more likely to ask these voice assistants questions like "What restaurants are near me?" in a voice search. Different types of searches should prompt different SEO strategies, and optimizing pages to account for voice searches can help pages rank more favorably.


Instant Access to Information. Voice searches on phones and through tools like Google Home and Amazon Alexa rely on artificial intelligence in order to find the most relevant information. While meta descriptions in searches used to be a way to provide a brief overview of the content contained within a page, they are better used to provide quick and precise answers to queries to better take advantage of these intelligences. An Amazon Echo is not going to pore through hundreds of thousands of web pages - instead focusing on the first result to provide a quick and accurate answer.


Specialized Keyword Usage. A significant change to the Google ranking algorithm has changed the way that companies need to approach keyword usage on their pages. Google's goal is to provide the most accurate and relevant information to users for each search, and they are constantly updating the way they rank pages in order to provide the best user experience. One of the most recent trends the industry has seen is pages ranked on user intent.

For example, if someone were to search for "cheap TVs," Google will now prioritize e-commerce sites rather than showing a selection of news articles that compile a list. Companies will now have to adjust their keywords so that their pages rank well for consumers that intend to find content similar to their site, rather than just focusing on those with the most hits.


Continue to Prioritize User Experience. While trends with Google algorithms may change quite frequently, the one constant in recent years is creating a high-quality and useful web page. Continue to focus on fleshing out the company's online presence with regular content updates and a focus on the user experience.


SOURCE fishbat
Related Links

http://www.fishbat.com

8K, an industry leader in heated apparel has officially launched the latest collection of its revolutionary outerwear. The newest offering for women and men builds on the brands expertise in creating versatile, heated outerwear, now delivering the ability to charge smartphones on the go while simultaneously delivering essential warmth in seconds.

The heated jackets and vests in the range come equipped with a lightweight, dual-port 7500mAh power bank that provides up to six hours of warmth and delivers the ability to charge your smartphone, providing the perfect solution for the modern outdoor lifestyler who wants to stay warm, comfortable and connected on long walks and adventures.

Designed to be different, 8K heat on demand apparel reaches temperatures of 122F in just 360 seconds and is the only heated jacket on earth that enables the wearer to be in complete control of their optimum temperature via a smartphone app.

"8K is about technical innovation and pushing the boundaries of wearable technology in fashion. We want to change the relationship that people have with their outerwear by reimagining the limits of what clothing can offer," said CEO Scott Brenchley. "By giving outdoor lifestylers the ability to adjust their temperature from an app as well as the capacity to charge their smartphone on the go, we feel we have reached a previously unattained level of style, performance and functionality. Our focus is to create a collection of intelligently designed outerwear that not only looks great aesthetically, but offers a completely new experience when worn."

The Autumn/Winter 18 collection sees the introduction of new contemporary designs, crafted in Europe and engineered to be worn in any weather conditions, providing the perfect balance of warmth, weight and modern style.

The collection harnesses groundbreaking Flexwarm® technology, a unique flexible heating system so thin (0.5mm), that it can be printed and layered directly onto fabric, this enables the collection to be ultra-lightweight, eliminating the need for additional bulky insulation materials, without compromising on warmth and ensuring body heat is retained.

An array of new features have been added to enhance heat insulation and weather protection. A hood for extra wind protection, ribbed cuffs, water resistant fabric, two hand warmer pockets and a two-way zipper system, fusing fashion and technology for the perfect outdoor look.

The 8K Autumn/Winter 18 collection comes in black and midnight navy and is available in three styles for women and men:

Heated Hooded Jacket: £250/$300 MSRP
Heated Jacket: £225/$275 MSRP
Heated Vest: £200/$250 MSRP

The collection is exclusively available online at 8kflexwarm.com from September 25, 2018.

SOURCE 8K Flexwarm

Ricoh Imaging Americas Corporation today announced it will debut the highly anticipated RICOH GR III camera at Photokina 2018 — the world's largest, full-scale trade fair of photographic and imaging products, held September 26-29, in Cologne, Germany. The new camera is the latest model of the RICOH GR series, a lineup of high-end digital compact cameras providing exceptional image quality in a compact, lightweight body ideal for street photography, travel and capturing candid images.

Currently under development, the RICOH GR III features a newly designed lens, image sensor and imaging engine that further upgrade image quality, enhance functionality and improve the user interface.

For more than 20 years, the RICOH GR series has kept to its core concept of optimizing the essential values of a camera— high image quality, snapshot capability and portability — while at the same time making the refinements needed to meet emerging and evolving needs. Because of this, GR-series models have been preferred by a great many photographers, particularly professionals and highly experienced amateurs.

Designed to be the ultimate street photography camera, the RICOH GR III is a totally new breed of GR camera that will give the user new and different creative possibilities.

| Pricing and Availability |

The RICOH GR III will be available in early 2019 at www.ricohimaging.com and retail outlets nationwide.