Help Sony Square NYC Name Its aibo Puppies!
Sony Square NYC, Sony's brand showroom, is looking for great names for two of our aibo puppies. The puppies moved into Sony Square NYC on August 23, and have had a great time meeting new friends and acclimating to their environment. But they need names!
Our first pup, who has beautiful blue eyes, is always curious. aibo is frequently found exploring its surroundings at Sony Square NYC. It loves people and will sit and offer its paw on command and just wants to be loved!
Our second pup has brown eyes and is always playing and looking for adventure. aibo's favorite toy is its aibone, which it loves to fetch when asked. This pup is a little shyer than most, but very sweet and inquisitive.
There are two ways to help name our puppies. The first is to stop by Sony Square NYC, located at 25th St. and Madison Avenue in New York City, and submit your naming ideas. You will also be able to meet and play with our aibo puppies while you are there, and even snap some selfies with them. If you are unable to visit our brand showroom, you can still get in on the fun! Go to Sony Square NYC's twitter any time between now and September 23rd and submit your suggested names. Sony Square NYC will then post the top four names on the Sony Square NYC twitter page for all to vote on. The final names will be announced on October 3 and celebrated at 25 Madison Ave from Noon – 5pm.
First introduced in 1999, the latest design of aibo is the sixth generation of Sony's beloved companion robot. Unlike previous versions, it pairs cutting-edge robotics with a new, cloud-connected artificial intelligence (AI) engine and advanced image sensors, giving aibo the ability to learn and recognize faces. As aibo interacts with people over time, it develops its own unique personality through everyday interactions, enabling it to remember what actions make its owner happy and form a deep bond with members of the household.
The aibo First Litter Edition is now available for purchase in the U.S. through Sony's website, www.sony.com/aibo. Consumers can now pre-order Sony's exclusive aibo product and service bundle, and early purchasers will begin receiving their new aibo companions starting in December 2018 – just in time for the holidays.
No two aibo companion robots are the same. Each owner's approach to raising their aibo shapes its personality, behavior and knowledge, creating a unique environment for growth. In fact, aibo is able to learn new tricks through owners' interactions, experiences with changing seasons and different events. Not content to sit and wait to be beckoned, aibo will actively seek out its owners and can recognize their faces. It can also detect words of praise and smiles, as well as react to being petted or scratched on the head.
To get the latest aibo updates via email and find additional information on fun aibo features and accessories, visit www.sony.com/aibo
SOURCE Sony Square NYC
Related Links
https://www.sony.com/square-nyc
Bitmain Announces Next-Generation ASIC Chip, New Mining Machine will be Available Soon
The new ASIC SHA256 algorithm acceleration chip carefully built by Bitmain uses one of the world's most advanced semiconductor manufacturing technologies, 7nm Finfet. The ASIC chip integrates more than a billion transistors and is optimized for maximum efficiency. Thanks to its unique circuit structure and low power technology, it is stable and more efficient. Mr. Wu said tests have shown that the chip can achieve a ratio of energy consumption to the mining capacity that is as low as 42J/T.
At his keynote speech at the summit, Mr. Wu said mass production of the 7nm chip will begin and be applied to the next generation of Bitmain's Antminer machines, improving the new miners in various performance indicators, in terms of power and power consumption, and enabling outstanding performance.
Mr. Wu also pointed out that blockchain technology has continued developing to the present day, noting that the technology's first decade has seen many difficulties, and that the future direction of development will center around applications of the blockchain. He said that as applications continue to develop, the industry's market capitalization as a whole will drive growth. Exponential growth in blockchain user traffic will at the same time require ever greater capacity in data processing, with hardware acceleration and parallel computing technologies being integrated with blockchain to help solve this problem.
Bitmain has been committed to the development and launch of high-performance computing chips. Since its establishment, Bitmain has independently developed and mass produced a variety of chips. In 2016, Bitmain took the lead in releasing and mass-producing 16nm chips, applying them to its Antminer S9 miner and other models. The Antminer S9 quickly occupied international markets with its high-computing power, low power consumption and strong stability, and has become a leader in the global mining machine industry. In addition, Bitmain's Antminer series of mining machines has introduced a variety of models that support different encryption algorithms to meet the global demand of different digital currencies.
As a world leading high-performance computing chip company, Bitmain has grown rapidly over the years. It now has multi-brand businesses including Antminer, Antpool, BTC.com and Sophon. Bitmain's cryptocurrency mining machine has long been a world leader with a market share of more than 70%.
The 7nm chip reflects the R&D strength of Bitmain and further consolidates Bitmain's industry position. For the entire industry, this not only accelerates the development of digital currency mining but also sets a new benchmark for quality, providing miners with a better mining experience.
SOURCE Bitmain
Related Links
http://www.bitmain.com
Shaky Video is Dead. GoPro HERO7 Black Features Gimbal-Like Video Stabilization In-Camera
HyperSmooth is the best in-camera video stabilization ever featured in a camera. It makes it easy to capture professional-looking, gimbal-like stabilized video without the expense or hassle of a motorized gimbal. And HyperSmooth works underwater and in high-shock and wind situations where gimbals fail. HERO7 Black with HyperSmooth video stabilization – you've got to see it to believe it.
With HERO7 Black, GoPro is also introducing a radical new form of video called TimeWarp. TimeWarp Video applies a high-speed, 'magic-carpet-ride' effect to your videos. Imagine a scenic drive, ocean dive or walk through the city compressed into a super-stabilized, sped-up version of itself, with the entire experience playing out in seconds. TimeWarp Video transforms longer experiences into short, flowing videos that are compelling to watch and easy to share.
And when it comes to sharing, there's no faster way to do it than live. HERO7 Black is the first GoPro to live stream, enabling users to automatically share in real time to Facebook, Twitch, YouTube, Vimeo and other platforms internationally. The result is an exciting and convenient way to share life's more interesting, on-the-go moments.
"HERO7 Black is the GoPro we've all been waiting for," said GoPro founder, Nick Woodman. "With HyperSmooth video stabilization, HERO7 Black is a camera anyone can use to capture amazingly smooth, professional looking shots of their favorite activities. And they can do it live."
$399 HERO7 Black Features:
HyperSmooth Stabilization - Gimbal-like stabilization without the gimbal
Live Stream – automatic sharing as you live it while saving your streamed videos to your SD card in high definition
TimeWarp Video – Super-stabilized time lapse 'magic carpet ride' videos of your experiences, up to 30x speed
SuperPhoto – Intelligent scene analyzation for professional-looking photos via automatically applied HDR, Local Tone Mapping and Multi-Frame Noise Reduction
Portrait Mode – Native vertical-capture for easy sharing to Instagram Stories, Snapchat and more
Enhanced Audio – Re-engineered audio captures increased dynamic range, new microphone membrane reduces unwanted vibrations during mounted situations
Intuitive Touch Interface – 2-inch touch display with simplified user interface enables native vertical (portrait) use of camera
Face, Smile + Scene Detection – HERO7 Black recognizes faces, expressions and scene-types to enhance automatic QuikStory edits on the GoPro app
Short Clips – Restricts video recording to 15- or 30-second clips for faster transfer to phone, editing and sharing. Great for new users and kids.
Photo Timer – Countdown timer for convenient selfies and group shots
Stunning Image Quality – 4K60 video and 12MP photos
Ultra Slo-Mo – 8x slow motion in 1080p240
Rugged and Waterproof – Waterproof without a housing to 33ft (10m), goes everywhere your phone can't
Voice Control – Verbal commands let you go hands-free in 14 languages
Auto Transfer to Phone – Your photos and videos move automatically from camera when connected to the GoPro app for on-the-go sharing
GPS Performance Stickers – Track speed, distance and elevation, then highlight them by adding stickers to videos in the GoPro app
Touch Zoom – Frame your photos and videos with just a touch
HERO7 Black Million Dollar Challenge – It's Time For Our Customers to 'GoPro'
With HyperSmooth video stabilization, HERO7 Black makes it easier than ever to capture professional looking shots of your favorite activities. To celebrate, we are inviting HERO7 Black owners to shoot this year's HERO7 Black highlight video for their cut of $1,000,000. Beginning September 27 worldwide, users can submit their best HERO7 Black raw video clips to the Million Dollar Challenge. Our creative team will pick their favorite shots for the highlight reel and award an equal cut of a million dollars to the individuals whose footage is selected.
For all HERO7 Black Million Dollar Challenge submission guidelines and details, please visit GoPro.com/Awards.
HERO7 Silver + HERO7 White – Meet the Rest of the Lineup
GoPro has a new HERO camera for everyone this fall, including newbies, active go-getters and social sharers of all ages. Joining HERO7 Black to round out the lineup are HERO7 Silver and HERO7 White – the perfect active-lifestyle cameras for entry and mid-level users.
The 4K $299 HERO7 Silver and 1080p $199 HERO7 White are tough, tiny and waterproof to 33 feet. Tell them what to do using voice commands, or just tap the shutter button, and the camera will turn on and capture the moment automatically. And of course, it wouldn't be a GoPro without the stunning video and photo quality that's made GoPro the best-selling camera in North America for more than four-and-a-half years straight. Both HERO7 Silver and White feature significantly improved video stabilization, making it easier to get great looking shots on-the-go.
To review a full set of features and capabilities for all of our HERO7 cameras visit GoPro's news blog, The Inside Line.
Global Availability
The $399 HERO7 Black, $299 HERO7 Silver and $199 HERO7 White are available for pre-order today at GoPro.com. Cameras will be available in-store internationally beginning Thursday, September 27, and domestically on Sunday, September 30.
SOURCE GoPro, Inc.
Related Links
http://www.gopro.com
New Study Reveals Analysis on Mobile Most Used SDK Components
Mobbo, the leading mobile SDK intelligence solution, has released a new, mobile SDKs trends report, after analyzing 8 Million mobile apps.
The study offers a look at the best performing mobile SDK (Software development kits) solutions, covering 9 categories: Payment, Data Monetization, Rewarded Ads, Analytics, Attribution, Engagement, Crash Reporting, Social and Monetization.
As with preceding editions, The Mobbo Power Index offers app publishers and marketers insightful benchmarks of mobile app SDK components, helping them to make informed decisions about the best technology stacks. The new report sheds light on the scale and performance of popular SDK components and tracks the movers and shakers in the mobile industry.
"We're excited to release the latest edition of The Mobile Power Index," said Ofir Krisspel, CEO of Mobbo. "To improve and ultimately perfect an app, developers need to select the right SDKs. However, in today's marketplace app developers are literally inundated with SDK choices, making it difficult to choose the best ones. As the leading SDK intelligence provider, we are in a unique position to offer an in-depth look with valuable information for app marketers in their quest to pinpoint the best SDKs to integrate with. The new Index reveals industry changes and new players in the always-evolving mobile app landscape."
Some of the key findings of the research include:
PayPal is the most popular Payment SDK on Android with 66% market share.
Unity Ads is the most popular Rewarded Ad SDK on Android with 68% market share.
Appsflyer takes the first place as the most popular Attribution SDK with 74% market share on Android and 59% on iOS
Appboy is the leading engagement SDK on Android with 65% market share, the next most popular Engagement SDK is Onesignal with 11%.
Crashlytics is the most widely used Crash Reporting SDK on both Android and iOS.
Some of the main companies in the mobile marketing market are:
Stripe, Alibaba, Yandex, Smaato, Mopub, inmobi, Heyzap, Revmob, Opera, Appodeal, Leadbolt, Aol, Flurry, Ironsource, Appnext, Swelen, Amazon ads, Mobvista, Hyprmx, Airpush, Lifestreet, Appnexus, Fyber, Vungle, Adcolony, Cuebiq, OneAudience, Twine, Areametircs, Umeng, Adjust, Tune, Kochava, TalkingData, Intercom, Leanplum, Branch, New Relic, Chartboost.
Most of these companies are based in the U.S because of the size and importance of that market. However, companies from Asia Pacific are also expected to become major players soon.
To explore additional trends, please download the full report here.
SOURCE Mobbo
Related Links
https://mobbo.com/sdk-power-index
2018 Demo Asia Summit successfully held in Singapore
A Southeast Asian Blockchain Festival Kicks Off
There's no doubt that the blockchain technology has became the hottest topic of the year. Dozens of industry leaders and top investors including John Wu, chairman of FengHe Fund Management & Gooagoo; Jaeyoung Shin, head of Samsung Ventures China; Virginia Yang, director of developer partnerships and programs of Facebook APAC; Kai Gu, co-founder of QF Capital; Derek Haoyang Li, founder of Yixue & Squirrel AI Learning; and Mick Tsai, co-founder of Contentos generously shared several successful applications and its future development opportunities.
Mary Nan, the CEO of CYZone, gave the welcome address of the 2018 Demo Asia Summit. She believes that as an important international fintech hub, Singapore, is developing rapidly in blockchain adoption and has great potential in the future. Therefore, this year Demo Asia chose Singapore as the starting point to enhance the exchange between China and Singapore's startup and venture capital industry.
In addition, Cheong WeiYang, deputy chief executive officer of National Research Foundation of Singapore Prime Minister's Office, and Yew Sung Pei, assistant CEO of Enterprise Singapore, made welcome speeches in which they jointly promoted the "Global Innovation Alliance" in the name of Enterprise Singapore and Singapore Economic Development Board. It is a global network, a major innovation hub connecting Singapore and the rest of the world, benefitting from the rich resources of local partners and facilitating overseas cooperation, and CYZone is one of the marketing partners.
After that, John Woo delivered an important speech focused on innovation opportunities and future business ecosystem reconstruction. He demonstrated the tremendous development in China in the past few decades, especially some outstanding innovations on the Internet. He also pointed out that China has gone through two big waves in the past 20 years, but during the transition of its business ecosystem, some Chinese industries are moving to the Southeast Asia Market.
In the afternoon, Kai Gu, co-founder of QF Capital; Feng Guo, co-founder of DL Capital; and Steven Guo, co-founder of BUMO.IO, participated in a panel discussion on practical applications of blockchain in China.
15 Blockchain Projects Roadshow Final
Finally, 15 outstanding blockchain project teams that emerged from more than thousand of preliminary projects competed on the final roadshow stage. These teams came from China, Poland, Singapore, Indonesia, and Portugal, covering industries and sectors such as public chain, big data, new retail, and real estate. They were made up of bothfresh minds and veterans who have been immersed in the blockchain industry for many years.
These 15 projects included Aptoide, Beijing Guanghe Xincheng Technology Co., Ltd, Buddy Team Sp. z o.o., AITREAT PTE. LTD, HARA Technology PTE LTD, Triip Pte. Ltd，REALID PTE. LTD, Novelship Pte Ltd, ROMAD SECURITY HOLDING LTD, BEIJING HASHZONE TECHNOLOGY CO., LTD, Study Banks (Beijing) International Data Technology Co., Ltd, BHP Financial Group, Real Estate Doc Pte Ltd, Maitian.ai and GrEARN. After 15 exciting roadshows, Aptoide won the championship of 2018 Demo Asia.
Aptoide is one of the world's top 3 android app stores, with 250 million yearly unique users and 35 million monthly unique active users in the world, who download about 300 million apps & games every month. India, Brazil, Mexico, USAand Indonesia are their top 5 markets and their major competitor is Google Play.
A gathering of Chinese-Singapore Science and Technology elites
Stemming from Demo Day in the United States, Demo Asia is one of the brand activities of CYZone. 2018 Demo Asia started in Singapore, cooperating with Singapore Week of Innovation & Technology (known as SWITCH) and brought in Chinese blockchain industry leaders, senior technicians and top investors as well as 15 outstanding blockchain innovative projects, which will encourage the exchange of blockchain technology, innovative project matching and financing cooperation between Singapore and China.
SOURCE Cyzone
There's no doubt that the blockchain technology has became the hottest topic of the year. Dozens of industry leaders and top investors including John Wu, chairman of FengHe Fund Management & Gooagoo; Jaeyoung Shin, head of Samsung Ventures China; Virginia Yang, director of developer partnerships and programs of Facebook APAC; Kai Gu, co-founder of QF Capital; Derek Haoyang Li, founder of Yixue & Squirrel AI Learning; and Mick Tsai, co-founder of Contentos generously shared several successful applications and its future development opportunities.
Mary Nan, the CEO of CYZone, gave the welcome address of the 2018 Demo Asia Summit. She believes that as an important international fintech hub, Singapore, is developing rapidly in blockchain adoption and has great potential in the future. Therefore, this year Demo Asia chose Singapore as the starting point to enhance the exchange between China and Singapore's startup and venture capital industry.
In addition, Cheong WeiYang, deputy chief executive officer of National Research Foundation of Singapore Prime Minister's Office, and Yew Sung Pei, assistant CEO of Enterprise Singapore, made welcome speeches in which they jointly promoted the "Global Innovation Alliance" in the name of Enterprise Singapore and Singapore Economic Development Board. It is a global network, a major innovation hub connecting Singapore and the rest of the world, benefitting from the rich resources of local partners and facilitating overseas cooperation, and CYZone is one of the marketing partners.
After that, John Woo delivered an important speech focused on innovation opportunities and future business ecosystem reconstruction. He demonstrated the tremendous development in China in the past few decades, especially some outstanding innovations on the Internet. He also pointed out that China has gone through two big waves in the past 20 years, but during the transition of its business ecosystem, some Chinese industries are moving to the Southeast Asia Market.
In the afternoon, Kai Gu, co-founder of QF Capital; Feng Guo, co-founder of DL Capital; and Steven Guo, co-founder of BUMO.IO, participated in a panel discussion on practical applications of blockchain in China.
15 Blockchain Projects Roadshow Final
Finally, 15 outstanding blockchain project teams that emerged from more than thousand of preliminary projects competed on the final roadshow stage. These teams came from China, Poland, Singapore, Indonesia, and Portugal, covering industries and sectors such as public chain, big data, new retail, and real estate. They were made up of bothfresh minds and veterans who have been immersed in the blockchain industry for many years.
These 15 projects included Aptoide, Beijing Guanghe Xincheng Technology Co., Ltd, Buddy Team Sp. z o.o., AITREAT PTE. LTD, HARA Technology PTE LTD, Triip Pte. Ltd，REALID PTE. LTD, Novelship Pte Ltd, ROMAD SECURITY HOLDING LTD, BEIJING HASHZONE TECHNOLOGY CO., LTD, Study Banks (Beijing) International Data Technology Co., Ltd, BHP Financial Group, Real Estate Doc Pte Ltd, Maitian.ai and GrEARN. After 15 exciting roadshows, Aptoide won the championship of 2018 Demo Asia.
Aptoide is one of the world's top 3 android app stores, with 250 million yearly unique users and 35 million monthly unique active users in the world, who download about 300 million apps & games every month. India, Brazil, Mexico, USAand Indonesia are their top 5 markets and their major competitor is Google Play.
A gathering of Chinese-Singapore Science and Technology elites
Stemming from Demo Day in the United States, Demo Asia is one of the brand activities of CYZone. 2018 Demo Asia started in Singapore, cooperating with Singapore Week of Innovation & Technology (known as SWITCH) and brought in Chinese blockchain industry leaders, senior technicians and top investors as well as 15 outstanding blockchain innovative projects, which will encourage the exchange of blockchain technology, innovative project matching and financing cooperation between Singapore and China.
SOURCE Cyzone
Tag :
entertainment
,
technology
Huobi Founder Leon Li Meets With Vladimir Putin Advisor Sergey Glazyev
A noted supporter of blockchain technology, Glazyev also advocates the use of blockchain to support government affairs and to combat corruption and various types of financial fraud. "In some countries, blockchain technology has been used beyond digital assets and even in administrative processes, such as smuggling prevention, since this is the best technology for transaction transparency and risk prevention," he said. "Digital assets also enhances the development of blockchain technology. They are inseparably interconnected. I hope some advanced countries will use blockchain and digital technology in their national market organizations, because they can help make the money market more sustainable, transparent and less risky."
SOURCE Huobi
Is There Such a Thing as Being Too Dedicated to Work? Brandon Frere Says Yes, and It Could Be Hurting the Company
"I don't set alarms for work anymore, and I take time to enjoy myself with stuff like dirt biking. Years ago it was scuba diving," said Brandon Frere. It may seem like it's impossible to give too much time and effort to a business to make it reach its peak potential, but devoting 100 percent of emotional and mental resources on work deprives people of the other things in life worth living for. Going outside, sometimes literally, sometimes just out of a comfort zone, not only can reinvigorate a person but can highlight what the point of working so hard is all about. Being constantly buried under mountains of work causes unnecessary amounts of stress and doesn't allow for new experiences to come up that could be beneficial for personal and business wellbeing.
Limiting oneself to one type of experience is really one of the biggest ways to potentially harm a company in the long run, because new ideas will be that much harder to come by. While it may not be explicitly detrimental, it may starve the company of new ideas stemming from the CEO, the person best in charge to guide the company. It may mean only working a typical eight-hour workday instead of an 11-hour day, or actually taking a hard-earned vacation, maybe even cutting a day short to visit friends and family, but the potential rewards can be so good, they'll be worth the shorter hours. "Working on a thriving business can sometimes mean hard work on top of long hours, but that shouldn't be all someone works on. A thriving business needs a thriving leader, not just a surviving one," said Frere.
SOURCE Brandon Frere
Related Links
http://www.BrandonFrere.com
Tag :
business
,
technology
4 Apps That Provide a Crash Course For Learning Korean
I read once that Korean is the most difficult language for an English speaker to learn. I’ve been thinking about learning languages lately and I wondered what could make learning the hardest language easier. And then I thought: Apps! Apps are designed to make things easier, even hard things like studying and learning. So, I searched for Korean learning apps and found lots of them, like the ones on this list.
Best 10 Apps for Learning Korean by AppGrooves
I also found some others, and I thought maybe they would help someone out who was trying to learn Korean. So, here are a few that I liked! Keep in mind I gave each one about a day of usage. Nevertheless, it was enough to give my starting opinion.
Learn Korean Free with Learn Korean
First thing I thought to myself is that Learn Korean is very aptly named. It is a pretty simple app, with word-picture associations and flashcards. You can also listen to each word spoken, so you can practice your pronunciation. All in all, I thought this was a pretty solid app for anyone who’s just starting to learn Korean. I found it to be definitely useful if you’re just starting.
This app is for beginners, for sure. The lessons are not very in depth, so if you are an advanced learner, then a different app will definitely be better for you. But for what is and the fact my knowledge of Korean is practically zero, this is a very useful starting point.
Learn Any Dialect with Drops
What I found out in my research for Korean learning apps it that there are lots of different dialects in the Korean language. Basically mini-languages inside the language. So, I thought it was cool that Drops teaches specific dialects when you learn, that way you know you are speaking correctly. I don’t know how deep you want to go with learning, but if you want to understand the nooks and crannies of the Korean language, this definitely becomes useful.
Unfortunately, Drops is not totally free. If you want all of the features, then you will have to upgrade to pro. If you are looking to learn a language for free, I’d suggest sticking with Learn Korean and if you start feeling like you’re ready for the next level, then you should definitely move to Drops.
Get Ready to Travel with Learn Korean Phrasebook
Learn Korean Phrasebook is an app that I thought would be perfect for traveling to Korea! It is basically a dictionary that fits on your phone. If you need to ask the cost of something, or just for directions, you can search for the phrase in this book easily. It does have learning value, but I think the app’s main strength lies in getting the exact phrase on-the-go.
Although this app seems great, there is a small flaw. I found some translations to be a little bit funky. If you are looking for perfection, you won’t find it here. But I think a few mistakes are okay in the grand scheme of things. As I said, if you need a quick app to help you with your visit, this one is great. You might not get it 100% right, but it will definitely serve the purpose of creating an understanding.
Chat with Korean People with Eggbun
With Eggbun, you can join Korean chat rooms and get impromptu tutoring from Korean speakers. I think this is neat because maybe you will even make a friend! Plus, you’ll also learn Korean. So you basically get two for one. I managed to chat with a few people and although I obviously didn’t make long-lasting friends it was fun to see how good my social skills are. I always wondered what should I say first and in a way, it made the overall process fun and exciting.
There are no lessons to this app like the others, so if you are looking to learn Korean in a structured way, you should look elsewhere. There are also occasional server issues since the app is all online, but that is to be expected of any chat room. Eggbun is a solid app and definitely for those of you who love chatting with strangers.
I hope that these apps will help you on your journey to learn Korean, and I hope you enjoy Korea if you intend to visit. Even if you’re just planning to learn for the fun of it, the apps will surely come in handy. Good luck!
How to Create a Social Media Marketing Strategy
Many businesses admit to finding social media one of the hardest elements of digital marketing to conquer. We get it – in a world where number of likes and shares defines how popular a business is, brands understandably want to avoid a public hanging. But if you invest in creating a good social media marketing strategy, you can make a success of this.
Understand Your Objectives
Ask yourself - what do you want to achieve? Is it an uptake in sales for a particular product? Is it brand awareness? Is it sign ups to your marketing database? Work back from these goals and you can design your social media activity around this.
Know Your Target Market
If you have an existing digital marketing strategy, you should already know who you are targeting. This might be a few different demographics. Find out which social media networks are most used by these target demographics and design individual campaigns for each demographic on these platforms.
Nail your content
Your content should resonate with the demographic you are targeting. Personalise your content and keep it social for a better chance at engagement. Social media platforms are not the place for overly salesy posts. Aim to connect with followers on an informal level. Ensure your posts have a purpose – what do you want people to do? Make this clear.
Grow your followers
This won’t happen overnight, but you should be looking to steadily increase this over time. If you’re new to social media, make an announcement to your database in a newsletter or in some email marketing correspondence. Once set up, you can start following other relevant users, who may follow you back. Start with previous and existing clients and then follow users who show an interest in your industry (those who belong to social media groups etc). Post content worthy of being shared to reach wider audiences. Consider paid social media ads if you have a budget.
Exercise brand integrity
Invest time in managing engagement. Acknowledging posts and interacting shows you’re current and builds rapport. React to any negative posts with respect. Don’t delete them, but rather offer solutions, even if it’s to discuss their issue offline. It shows others that you care about good customer service.
Measure your performance
Social media metrics are good for showing you what’s working and what’s not. A tool like Google Analytics helps to show what traffic you have from social media and what they are doing when they land on your site. Tools like Hootsuite give you data and stats on social media activity by individual user.
Make It Easy for Yourself
Social media management is time-consuming, but you can make things easier. Tools like Buffer allow you to schedule your posts throughout the week, so you can set everything up on a Monday and let the posts go automatically at random times. You will still need to engage with posts, but you can set a promise to users, for e.g. ‘typically responds within 2 hours’ or ‘a business day’.
Need help with your social media marketing strategy? Whitefish Marketing agency in Kent work with businesses in the south east to improve their online visibility with expert digital marketing strategies. Call us on 01303 720 288.
Sony unveils miniature PlayStation Classic console for $99.99, with 20 pre-loaded games, launching on December 3
Featuring Final Fantasy VII, Tekken 3, Wild Arms and 17 other legendary titles, the new mini-console launches December 3 at an MSRP of $99.99
Almost 25 years ago, the original PlayStation was introduced to the world. Developed by Sony Computer Entertainment, it was the first home console in video game history to ship 100 million units worldwide, offering consumers a chance to play games with real-time 3D rendered graphics in their homes for the first time.
Today, we are excited to announce that we are bringing back the original PlayStation experience in a new miniaturized version – PlayStation Classic! The console will come pre-loaded with 20 classic titles, including fan-favorites such as Final Fantasy VII, Jumping Flash, Ridge Racer Type 4, Tekken 3, and Wild Arms.
The mini console is approximately 45% smaller than the original PlayStation, and it emulates the original’s look and feel by featuring similar controllers and packaging. Long-time fans will appreciate the nostalgia that comes with rediscovering the games they know and love, while gamers who might be new to the platform can enjoy the groundbreaking PlayStation console experience that started it all. All of the pre-loaded games will be playable in their original format.
Available for pre-order at select retailers across the US and CAN, each unit will also come with an HDMI cable to connect to their TV, a USB cable, and two controllers for local multiplayer within compatible titles. PlayStation Classic will be available for $99.99 USD (MSRP) / $129.99 CAN (MSRP) on December 3, 2018
Visit PlayStation.com for more details on regional availability
