For the sixth consecutive year, Cadillac will return as a Proud Sponsor of the 91st Oscars on Feb. 24, 2019. The brand will debut an all-new integrated campaign — the first for its now-complete SUV portfolio — titled "Rise." The campaign features four new television spots and will be brought to life through an on-site red carpet presence and preshow broadcast integration. The campaign also includes partnerships with leading talent, Oscar nominees and Hollywoodstorytellers, including Yalitza Aparicio of the Oscar-nominated "Roma," and more, as well as innovative digital and social components.

The campaign reimagines the Cadillac Crest, highlighting its horizontal blue lines to form a staircase shape that represents the brand's upward determination and drive to succeed.

"'Rise' gives life to the spirit of perseverance that has always been part of Cadillac," said Deborah Wahl, chief marketing officer of Cadillac. "The new Crest treatment illustrates the brand's determination and will to succeed — the same traits possessed by those winners who ascend the staircase to the stage at the Oscars. It's the perfect platform to showcase our aspirational Cadillac SUV lineup."

Cadillac's brand presence on the red carpet is a first for the Academy Awards®.

"We're thrilled to have Cadillac back as a Proud Sponsor of the 91st Oscars, and love that the brand is not only launching a new campaign during the broadcast, but also extending its presence by engaging with our audience on the red carpet," said Rita Ferro, president, Disney Advertising Sales. "Year after year, the team continues to deliver entertaining creative, and this activation is sure to be a memorable one."

Iconography
In the tradition of family crests, each color has a meaning. The blue color within the Cadillac Crest represents valor, and highlighting the blue steps illustrates Cadillac's commitment to push boundaries and rise above. The brand will kick off Oscars Sunday with its own #KeepRising story on social media, using the blue step graphic. Each step will be paired with a different historic Cadillac innovation, from the electric starter to Super Cruise, and from the hiring of the first woman automotive designer to the launch of an all-new family of show-stopping SUVs, and more. This iconographylinking the "Keep Rising" theme to the brand will appear throughout the year at other key moments.

Television Commercials
During the Academy Awards telecast, Cadillac will air a new 60-second brand commercial, "Rise Above," which is now live on YouTube. The spot connects the theme of perseverance with the act of physically "rising up" into Cadillac's complete SUV portfolio as both an enabler and a reward. Featuring thrilling footage of the new Cadillac XT6 in action, "Rise Above" will also air during the telecast and the preshow in 30-second versions. The brand will also air three 30-second spots featuring the Escalade ("Take the Stage"), XT4 ("Make Your Escape") and XT5 ("Take Flight"). All spots are set to Childish Gambino's "Me and Your Mama" and end with a collective shot of the full Cadillac SUV family and new iconography featuring the blue steps from the Crest.

In-Show Integration and Red Carpet Presence
For the first time, Cadillac will integrate its campaign into the preshow broadcast by bringing the blue marks of the Crest to life on the red carpet. The marquee interview stage during "Oscars Live On The Red Carpet" will feature illuminated blue steps that light up as some of the biggest celebrities and nominees take their mark on the platform, signifying the incredible amount of dedication and tireless effort it takes to be nominated for an Oscar or make it in the entertainment industry. This eye-catching installation will be featured during four moments in the "Oscars Live On The Red Carpet" including two exclusive interviews with talent who will share their #KeepRising stories from the blue step stage followed by a Cadillac sponsor billboard and television commercial.

Digital and Social Elements
Cadillac has teamed up with accomplished artists and Oscar nominees across music and film, including Yalitza Aparicioand more, who will share their #KeepRising stories throughout Sunday and during the Oscars telecast. These stories will feature personalized "Rise" graphics that will highlight the storytellers' steps in breaking barriers and overcoming adversity. Viewers can follow their inspiring stories by tracking the #KeepRising hashtag on Twitter.

Cadillac will be the first automotive brand to leverage Twitter's Promoted Trend Spotlight beta, paving the way for future advertisers to increase awareness surrounding their key initiatives in real time. People on Twitter will be able to explore the trend through Twitter's Discover tab, which will highlight top tweets with #KeepRising.

Cadillac is the sole sponsor of ABC's backstage Oscars content, which will be distributed across Oscar.com, ABC.com, ABC Apps, GoodMorningAmerica.com, and the social channels for the Academy, ABC Network and "Good Morning America."

As part of the campaign, Cadillac will also debut a new Keep Rising microsite with additional content featuring the complete SUV family.

Additional Oscars Activations
Last night, Cadillac hosted its fourth annual Oscars week soiree at Chateau Marmont in West Hollywood, California. This exclusive, star-studded event brings together top industry talent and insiders, including current and past Oscar nominees, to celebrate the start of the awards weekend. Throughout the weekend, a fleet of stunning Cadillac CT6 sedans and Escalades will chauffeur guests to the awards show and other Oscars events.

The 91st Academy Awards ceremony will take place on Sunday, Feb. 24, 2019, at the Dolby Theatre in the heart of Hollywood. The Oscars will air LIVE on ABC at 8 p.m. EST.


SOURCE Cadillac
Related Links

http://www.cadillac.com

Ricoh Imaging Americas Corporation today announced the RICOH WG-6, a compact, waterproof and shockproof digital camera that produces super high-resolution photos and 4K video. Equipped with a 5x optical zoom lens with 28mm wide-angle coverage and a large, wide-frame LCD monitor, the new, top-of-the-line model in the rugged WG series makes it easy to capture a range of images – from eye-catching close-ups to sweeping landscapes – in the most extreme conditions.

The RICOH WG-6 adds a host of newly designed features including a multi-application ring light ideal for macro-photography and the most dependable waterproof body in WG-series history, capable of shooting to a depth of 65 feet, for up to two continuous hours. The WG-6 body is shockproof against a fall from heights of 6.5 feet and operational in temperatures as low as -10°C.

Equipped with a state-of-the-art back-illuminated CMOS image sensor with approximately 20 effective megapixels and a high-performance imaging engine, the RICOH WG-6 delivers super-high-resolution still images and 4K-resolution video clips. In addition to the conventional Movie SR (Shake Reduction) mode, it features a new Movie SR+ mode to assure high-quality shooting with more active, fast-action outdoor activities.

A six-LED ring light unit positioned around the lens allows use of a faster shutter speed to minimize camera shake and subject shake in macro and close-up photography. This feature also allows the photographer to choose specific LEDs to illuminate a subject more three-dimensionally and emphasize its delicate contours.

Additional outdoor-friendly features include a GPS module to record position data and travel log data onto captured images; an electronic compass; and the innovative Handheld Night Snap mode, which automatically captures several images of the same nighttime scene and produces a single blur-free composite image of them.


SOURCE Ricoh Imaging Americas Corporation
Related Links

http://www.us.ricoh-imaging.com

Waves®, a leading provider of intelligent audio processors for professional audio and consumer electronics, announces the expansion of its Waves Nx® 3D audio processing solution optimized with the new Qualcomm® Snapdragon™ 855 Mobile Platform.

Waves®, recipient of a Technical Grammy Award®, developed Waves Nx® which is forever changing the way headphones deliver 3D audio by combining room emulation- recreating the acoustic characteristics of real environments, human hearing modeling- recreating the exact way we hear, and immersive motion tracking- recreating the way we listen by precisely tracking even the slightest head movements to intelligently maintain a steady acoustic environment allowing users to move within it. Setting the bar for 3D audio, Waves Nx® employs all these technologies in chorus to immerse listeners into a virtual reality audio environment nearly indistinguishable from being in a game, movie, studio, or concert.

With Waves Nx® optimized for Snapdragon 855, OEMs can deliver mobile games, AR & VR, streaming media, VoIP, and other content with immersive 3D audio regardless of the headphones their consumers use. In addition, Waves Nx® can work with any stereo or surround sound source and doesn't require the user to be tied to any given ecosystem, apps/software, or other interfaces. Further, since Waves Nx® was initially created for sound engineers to mix on headphones emulating professional speakers in control rooms, it's designed to maintain the audio quality of the original sound source with zero degradation. Finally, Waves Nx® used with Snapdragon 855 gives manufacturers, professional audio, and mobile game developers the freedom to create pristine 3D audio content specifically for mobile devices for immersive audio on the go.

"Audio is on the rise and spatial audio is at the forefront. With Waves Nx used with the Snapdragon 855 Mobile Platform, we are thrilled to give manufacturers the means to deliver the most engaging 3D audio experience on the market," stated Tomer Elbaz, EVP & GM, Consumer Electronics Division of Waves. "Immersive 3D audio on mobile devices with any headphones is a giant leap in light of rising consumer demands," he added.

"The Snapdragon 855 was designed for top tier manufacturers to deliver top tier solutions to consumers," said Manvinder Singh, Vice President, Product Management, Qualcomm Technologies, Inc. "With the optimization of Waves Nx, we are confident of delivering on our goal from an audio solutions standpoint."

Visit us or schedule a meeting at Mobile World Congress: MWC2019@waves.com. Learn more about Waves technologies at http://www.maxx.com and about Waves professional audio division at http://www.waves.com or connect with us on Twitter @WavesAudioLtd. Waves Nx® can also be experienced at MWC Qualcomm Technologies' Booth (Hall 3, 3E10).


SOURCE Waves
Related Links

http://www.waves.com

Ricoh Imaging Americas Corporation today announced the launch of the highly anticipated RICOH GR III camera. The new camera is the latest model in the RICOH GR series, a lineup of high-end digital cameras providing exceptional image quality in a compact, lightweight body ideal for street photography, travel and capturing candid images.

The RICOH GR III features a newly designed lens, image sensor and imaging engine that further upgrade image quality, enhance functionality and improve usability. The 18.3mm F2.8 lens delivers exceptional imaging performance with a slim design, consisting of six optical elements in four groups, while retaining the 28mm angle of view. It produces the clearest, sharpest images in GR-series history while reducing distortion and chromatic aberration. It also comes equipped with a macro shooting capability with a minimum focusing distance of six centimeters.

In keeping with the GR-series concept of packaging high image quality in a compact design, the RICOH GR III camera body is smaller than its predecessor, and is equipped with a large APS-C-size CMOS image sensor with approximately 24.24 effective megapixels to produce high-resolution images. Its short start-up time of approximately 0.8 seconds allows for quick, responsive shooting. The camera's high-definition LCD monitor features touchscreen operation, offering intuitive control of camera functions right on the screen.

The camera also features a high-speed hybrid autofocus system, built-in shake reduction, in-camera image finishing options, USB Type-C™, Bluetooth and wireless LAN connectivity options. An accessory wide-angle conversion lens designed exclusively for use with the RICOH GR III is also available. The GW-4 Wide Conversion Lens expands the angle of view to 21mm ultra-wide angle.

"The RICOH GR III is the ultimate street camera," said William Hereford, a Brooklyn-based pro photographer, who has been shooting with GR series cameras for years. "The image quality and ease of use are equally amazing. I literally don't leave my house without this camera. The GR III fits perfectly both in my hand and my pocket, so it's always available to capture a moment."

Hereford says that the image quality is so great, that photos taken with his GR cameras have the potential to be used in national ad campaigns and magazine articles.

Designed to be the ultimate street photography camera, the RICOH GR III is a totally new breed of GR camera that will give the user new and different creative possibilities.

| Pricing and Availability |

The RICOH GR III will ship in March 2019 and will be available at www.us.ricoh-imaging.com and retail outlets nationwide. Price is $899.95 for the camera, $249.95 for the GW-4 Wide Conversion Lens.


SOURCE Ricoh Imaging Americas Corporation
Related Links

http://www.us.ricoh-imaging.com

International bestselling author and social media influencer Jim Harris will be covering Mobile World Congress (MWC) live from Monday, February 25 to Thursday, February 28, 2019, in Barcelona Spain.

Mobile World Congress is the largest and most important mobile tech trade show globally. With 110,000+ attendees; 7,700 CEOs; thousands of international journalists and 2,400 exhibitors from more than 200 countries will be participating, MWC is where the industry's most important mobile products are launched and innovations revealed.

Ricoh Imaging Americas Corporation today announced the RICOH G900, a heavy-duty, compact digital camera designed for capturing high-quality images and 4K video in demanding industrial environments. Waterproof, dustproof, shock- and chemical-resistant, the G900 is optimized for use in challenging conditions subject to water, rain, dust and dirt, and in industries such as construction, civil engineering, disaster relief and healthcare.

The successor to the RICOH G800, the RICOH G900 offers a new, back-illuminated CMOS image sensor with approximately 20 effective megapixels that captures high-resolution images even in low-light conditions. It features a 5X optical zoom (equivalent to 28-140mm in 35mm format), and a six-LED ring light unit positioned around the lens that allows use of a faster shutter speed to minimize camera shake and subject shake in macro and close-up photography.

Approximately 26 percent more compact than its predecessor, the rugged RICOH G900 is waterproof to a depth of 65 feet for up to two hours of continuous operation, and its enhanced shock-resistant body is capable of withstanding a fall from 6.5 feet.

The camera offers an array of features designed to facilitate shooting in industrial environments, including an advanced GPS system and an electronic compass that records accurate position and direction data; easily accessible controls; a comfortable, contoured grip; and the wide neck strap of its predecessor, which enables two-point, cross-shoulder suspension to make the RICOH G900 easy to carry and handle at worksites.

The RICOH G900's unique, enhanced camera memo function mode greatly reduces the workload needed for post-shooting data management. Previously created text or audio can be easily attached to a captured image, and reference images such as plans or blueprints can be browsed on the camera's 3-inch LCD monitor. A transparency guide allows the user to recall a previously captured image on the monitor to compare images side-by-side and measure progress of work that has been completed. Additional features include a barcode scanning function, password-protected camera lock, 6.5GB of built-in memory and an electronic level.


SOURCE Ricoh Imaging Americas Corporation
Related Links

http://www.us.ricoh-imaging.com

Advanced solar panels and energy efficient home appliances from LG Electronics are delivering high-performance energy savings and unparalleled design to The New American Remodel® (TNAR), the official show home of the 2019 International Builders' Show® in Las Vegas this week.

OmniVision Technologies, Inc., a leading developer of advanced digital imaging solutions, today announced the OV32A, its first 0.8 micron pixel image sensor with 32 megapixel (MP) resolution, built on OmniVision's PureCel® Plus stacked die technology. This new sensor offers leading-edge performance for high-end smartphones.

"The demand for high-performance smartphone cameras is very strong, with consumers clamoring for ever-higher resolution in high-end mobile phones—including selfie cameras," said Arun Jayaseelan, senior marketing manager at OmniVision. "At the same time, circuitry space within smartphones is at a premium. With the OV32A's submicron 0.8µ pixel size, it can provide leading-edge 32MP resolution with a 1/2.8 inch optical format. This compact form factor, combined with many advanced features such as on-chip re-mosaic and near-pixel binning, make the OV32A ideal for high-end smartphones."

OmniVision's PureCel® Plus technology uses finer nodes to enable OmniVision's smallest-ever pixel pitch in the OV32A. This sensor also uses a 4-cell color filter array, and features on-chip re-mosaic, which can provide full-resolution, 32MP Bayer output in normal lighting conditions. In low-light conditions, the OV32A can use near-pixel binning to output an 8MP image with 4 times the sensitivity.

The OV32A outputs high-resolution images in a variety of formats, including 32MP at 15 frames per second (fps), 8MP with 4-cell binning at 60 fps, 4K2K video at 60 fps, 1080p video at 120 fps and 720p video at 240 fps. Pad locations on the top and bottom of the image sensor reduce module size in the x-direction, which is ideal for front-facing cameras in thin-bezel, infinity-display smartphones.

OV32A samples are expected to be available in March 2019. Contact your OmniVision sales representative for more information: www.ovt.com/contact-sales.

SOURCE OmniVision Technologies, Inc.
Related Links

http://www.ovt.com

With more than 1.5 million people using the Accolade Personalized Advocacy solution today, the company has a deep sense what consumers need, want and deserve in their healthcare and benefits experience. The result of a decade of benefits engagement and compassionate conversations led Accolade to develop and introduce Accolade Connect. This new Personalized Advocacy solution is the answer for employers looking to deliver a modern, simple and exceptional health and benefits experience for their employees. Accolade Connect brings all benefit programs in one place for employees, with support from Health Assistants and Clinicians via live mobile and online messaging. Apptio, the business management system of record for hybrid IT, is the first employer to bring Accolade Connect to its employees and family members.

Accolade Connect is designed for employers of all sizes to bring their teams the simple and personalized consumer experiences they have come to expect from mobile shopping, entertainment and travel apps. At the same time, Accolade Connect eliminates disparate and inefficient processes for HR benefit leaders, instead delivering the insights and support they need to present award-winning benefits to their employees. Accolade Connect integrates quickly and easily into every employer benefits environment, connects all employer benefit programs and applications in one place for easy access and relevance, and connects plan members to personal Health Assistants through secure mobile and online messaging to support all health and benefits questions and needs.

"We are always looking for ways to help our people better manage their benefits and healthcare. Accolade Connect puts all of our benefits programs in one place for our teams and provides personal health assistants. We can't wait for our people to have this capability," said Britt Provost, Executive Vice President, People & Culture at Apptio."

Modernizing Healthcare and Benefits with Accolade Connect

Anyone looking to make the leap to a new smartphone OS in 2019 will find themselves with a familiar dearth of options. The two head honchos, Android and iOS, continue to dominate the market, capturing a total of 95% of market share in the final quarter of 2018.

While this may come as sad news to those who aren't the biggest fans of tech monopolies, it at least means that making a decision on which OS is right for you is easier than ever. Although iOS and Android are used by billions of people worldwide, they are two very different beasts.

Deciding which system is best for you will depend on how you use your smartphone, what you use it for, and what your needs are. Here's how to choose between Android and iOS in 2019. 

Are you considering a business phone service for your company? Today, every business needs useful tools for communication with internal and external stakeholders. In such a situation, you can select from cloud telecommunication services or go with the good old landline phones.

In cloud telephony, Voice over Internet Protocol (VoIP) refers to Internet-based phone service. In this high-quality phone service, data, voice and video communications are transmitted over an internet network. Business VoIP has feature-rich services targeted towards micro, small and medium-sized businesses.


Future Oriented Phone Solutions

Every business owner needs a reliable phone service. In the age of growing technology, it makes sense to invest in future-oriented solutions such as VoIP. The decision to choose this technology is propounded by its flexible cost structure, easy user interface, host of business-friendly functionalities delivered with high quality.

In fact, once a small company takes VoIP telephony, they can start functioning with a similar level of professionalism and efficiency of enterprise companies. They can make use of advanced features like desk-to-desk calling, hosted PBX capabilities, call routing, music-on-hold, call waiting, automated call attendant and many more.

Any firm can choose a business VoIP plan as per their budget, flexibility, and needs. The unified communication solutions can be suited to fit the needs and size of any business whether it has two employees or over 1,00,000.

Let’s review the pros and cons of cloud telephony services. Doing this exercise will help you understand the kind of business phone service and the features, you should opt for.

LG Electronics USA is expanding its smart kitchen appliance partnerships with plans to integrate Tovala – the effortless cooking solution and meal service – into 2019 LG smart ovens and ranges this year.* LG smart cooking appliances will be the first in the industry to offer Tovala compatibility. By adding Tovala to LG's robust array of smart cooking platform integrations – including Innit®, SideChef and Drop demonstrated at this week's 2019 Kitchen and Bath Industry Show – LG is spearheading the smart kitchen revolution.

Tovala, creators of a unique all-in-one appliance and gourmet meal service which work together to make home cooking effortless, will integrate their Tovala IQ™ technology with select LG smart ovens and ranges. Tovala Meals are prepared by professional chefs and delivered straight to customers' doorstep. To cook them, customers only need to complete one minute of final prep, then scan the meal's barcode with the Tovala mobile app, place their meal in their LG oven and press start on their app. From there, the LG smart range or oven automatically preheats and cycles through a variety of temperatures and cooking techniques specific to the meal to create perfect textures and flavors. In 20 minutes or less, customers enjoy a delicious, freshly cooked meal—without any of the prep work or cleanup. Tovala Meals are offered through a weekly meal subscription in flexible plans ranging from 3-12 meals per week available at Tovala.com.

"By integrating Tovala's Tovala IQ™ technology into LG ovens and ranges, consumers can enjoy a smart cooking solution that enables them to effortlessly cook and enjoy delicious, fresh meals without any of the prepping or cleanup usually associated with home cooking," said David VanderWaal, senior vice president of marketing, LG Electronics USA. "With one of the largest lineups of Wi-Fi-enabled appliances available and an open platform strategy that enables us to partner with leading services, LG is providing home chefs the means to make daily meal preparation simple."

LG's agreement with Tovala adds to the company's smart kitchen platform partners, which also features Innit, SideChefand Drop. Users can select personalized meals tailored to their individual preferences from tens of thousands of recipes available via the apps and have precise cooking instructions sent automatically to their LG range or oven.

This year, Innit will also be integrating with LG's new Wi-Fi-enabled luxury kitchen appliance line, Signature Kitchen Suite. With "adaptive cooking" technology, LG and Signature Kitchen Suite appliances will work seamlessly with Innit's multi-step Expert Cooking Programs to automatically control oven temperature cycles and cooking modes ideal for each meal throughout the cooking process.

Another new smart kitchen innovation is Signature Kitchen Suite's True Sommelier™ app, which helps wine collectors manage their personal collections on the brand's new integrated wine column refrigerators. Powered by Wine Ring's patented machine learning, this is the first smart software that learns preferences and makes wine recommendations, including food and wine pairings, for individuals and groups based on the wines stored in the user's cellar.

LG's expansive smart home appliance portfolio features full kitchen suites, laundry appliances, air purifiers, air conditioners, vacuums and more. Users can control key features via a single smartphone app or with voice commands using Amazon Alexa or the Google Assistant on select models.**

To learn more about LG and Signature Kitchen Suite's industry-leading portfolio of personalized customer support innovations for Wi-Fi connected appliances, please visit the LG booth (#C6307) and Signature Kitchen Suite booth (#C5907) at the 2019 Kitchen and Bath Industry Show (KBIS) in Las Vegas or www.lg.com and www.signaturekitchensuite.com.

SOURCE LG Electronics USA
Related Links

https://www.lg.com