OKX and McLaren F1 Team Reveal Riviera Livery Honoring F1 Heritage
OKX, a leading global blockchain technology company and Official Primary Partner of the McLaren Formula 1 Team, along with McLaren Racing, today revealed a striking Riviera-inspired livery that will feature on McLaren's MCL39 race cars at the upcoming 2025 Monaco and Spanish grands prix.
More than a visual statement, this livery represents a shared vision of transformation. It blends the spirit of the McLaren F1 Team's 1960's racing triumphs with the next generation of speed, simplicity, and digital creativity, fusing old-school grit with new-school style. It is also a mark of respect for the anniversary of the tragic passing of Bruce McLaren on June 2, 1970.
Just as the M7A broke new ground in 1968, delivering McLaren its first F1 win and introducing the now-legendary papaya, this new design marks a new milestone: OKX becoming the first cryptocurrency exchange to receive a MiCA license, opening the door to a New Alternative in European finance.
Watch the video here
This campaign is the fourth custom livery born from the OKX-McLaren partnership, highlighting a shared commitment to creativity, performance, and pushing boundaries. Celebrating the legacy of old money through the lens of new money.
Fans can look forward to seeing the Riviera-inspired livery on both McLaren MCL39s, driven by Lando Norris and Oscar Piastri, who will also wear exclusive OKX-branded A New Alternative race suits during the Monaco Grand Prix weekend.
From the sun-drenched streets of Monaco to the global stage of financial innovation, the Riviera livery connects McLaren's legacy with OKX's vision: a world where tradition meets transformation, old money gives way to new freedom, and boldness knows no boundaries.
SOURCE OKX
More than a visual statement, this livery represents a shared vision of transformation. It blends the spirit of the McLaren F1 Team's 1960's racing triumphs with the next generation of speed, simplicity, and digital creativity, fusing old-school grit with new-school style. It is also a mark of respect for the anniversary of the tragic passing of Bruce McLaren on June 2, 1970.
Just as the M7A broke new ground in 1968, delivering McLaren its first F1 win and introducing the now-legendary papaya, this new design marks a new milestone: OKX becoming the first cryptocurrency exchange to receive a MiCA license, opening the door to a New Alternative in European finance.
Watch the video here
This campaign is the fourth custom livery born from the OKX-McLaren partnership, highlighting a shared commitment to creativity, performance, and pushing boundaries. Celebrating the legacy of old money through the lens of new money.
"Over the years, Formula 1 has seen huge amounts of change, from technological developments to the recent growth in fandom, the sport's culture has evolved and there's a fantastic attitude of freedom to push the boundaries of what's possible," said Haider Rafique, Chief Marketing Officer, OKX. "This aligns perfectly with our mission to challenge conventional ways of thinking about money and finance and Riviera livery symbolizes this transformation and the elegance and innovation both OKX and McLaren are known for."
Fans can look forward to seeing the Riviera-inspired livery on both McLaren MCL39s, driven by Lando Norris and Oscar Piastri, who will also wear exclusive OKX-branded A New Alternative race suits during the Monaco Grand Prix weekend.
From the sun-drenched streets of Monaco to the global stage of financial innovation, the Riviera livery connects McLaren's legacy with OKX's vision: a world where tradition meets transformation, old money gives way to new freedom, and boldness knows no boundaries.
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