Tuesday, March 4, 2014
Tuesday, March 4, 2014 by Tech News 24h · 0
Thursday, February 13, 2014
Softros LAN Messenger
- Group notification.
- File transmission.
- Message logging.
- Serverless architecture.
- User grouping: administrators can arrange users in groups by titles/business departments.
- Multilanguage user interface. Included languages: French, German, Turkish, Spanish, Dutch, Danish, Italian, Polish and more.
- Full Windows Vista, XP, 7 and 8 support.
- Easy import and export of LAN settings: configure network settings on one PC, export them to a file and then use it on any other computer on your network.
- Bridge for connecting different LANs across WAN (Wide Area Network) or subnets.
- Multiple file transfer.
- Audio alerts, emoticons.
- Spell check.
- Chat and status history.
Winpopup LAN Messenger
- Powerful group management.
- Full message history.
To Wrap It Up
Thursday, February 13, 2014 by Tech News 24h · 0
Monday, February 10, 2014
With so many social media platforms out there and so many new and exciting ways to connect with customers it’s hard to know when your business is using social media the right way. Whether you’re just testing the waters of social or you’ve had a presence online for years there’s nothing worse than spinning your wheels only to find you’ve gotten nowhere.
So, how can you tell if you’re using social media effectively and efficiently?
There are a lot of metrics to keep in mind and they’re different from site to site so it’s crucial to have a system. Not only that, but it’s imperative you remember that social never stops – it’s something you’ve got to work at every day to succeed at! Let’s take a look at a few things you can do to ensure you’ve got a hold on your business’ social media program…
Pick a Few Sites to Really Invest In
One of the biggest mistakes businesses make is to spread themselves too thin when it comes to social media. Unfortunately, unless you’ve got a team of dedicated marketing personnel (which few companies do) you’ll end up with a lot of profiles on a lot of sites, most of which are just gathering cobwebs. The key to social is being active and engaging constantly with your audience so it’s smart to pick, say, two or three sites to really delve into while you build an audience. For most businesses, Facebook, Twitter, and a photo-sharing site like Instagram are plenty to get started with.
Decide How to Measure Results
Next you have to figure out how to measure whether or not you’re using your time on social efficiently. Not only should you have some analytics set up on your main website to measure where your traffic is coming from, you should also keep track of your social metrics. Facebook “likes” and wall posts are a great marker as are Re-Tweets and even LinkedIn endorsements. Every site has its own system but what really matters is knowing what the data is telling you so you can adjust your strategy if needed.
Constantly Put Out New Content
Businesses often make the mistake of assuming social is a lead-generation tool alone. Not true! You can’t just sit back and wait for customers to come to you on social – you have to constantly give people reasons to listen to what you have to say. That means blog posts, interacting with other businesses’ social pages, videos, and even related news articles coming from your social page. Think of your social presences as a way to tell your customers what your business is all about rather than a place they can find you.
Tie in Social With Other Marketing Initiatives
Social media is a fantastic way to supplement your already-thoughtful marketing plan. It’s important not to forget traditional marketing just because your business is trending digital and social media can be a great tool for enhancing a marketing campaign.
Consider, for example, having promotional bags printed up with your Twitter handle emblazoned on the side, or even a local commercial spot that invites customers to enter a contest on your Facebook page. Social is meant to be interactive and engaging and traditional marketing is a great way to lead people where you want them so you can deliver your message.
Overall, it’s crucial to keep tabs on your business’ social media efforts every single day. It may seem like overkill but in the online world things can change in an instant so you can never be too on top of your media campaigns. Every business is different in the ways they’ll use and succeed at social but one thing always holds certain: the most effective social media campaigns always start with a plan.
By Bonnie Weaver
Bonnie Weaver can be found hiking a mountain, getting lost in the woods, kayaking the Missouri, or organizing a event when she’s not creating website solutions.
Monday, February 10, 2014 by Tech News 24h · 0
Saturday, February 1, 2014
If you run a website, then getting visitors to your site and keeping them there is only one half of the goal. As well as getting visitors to your site, you need to ensure that they are also interacting with it and behaving the way you want them to. This means your visitors should be reading, it means they should be exploring and hopefully it means that they should be clicking.
To do all those things though, your visitors will need to click on your links and buttons in order to navigate their way through and to illicit the correct response from your site. To this end, it’s crucial that you can get people to click your links and that you make them as highly clickable as possible. Here we will look at how to do just that.
The colour you make your links and buttons is one of the biggest determining factors in how often they get pressed. Did you know for instance, that red buttons are considerably more likely to get clicked because red colours feel like a call to action? Red inspires ‘urgency’ and even creates physiological changes in the body (our heart rate increases for instance), so using red links can greatly increase your chances of generating clicks.
Likewise, you also want your buttons to be satisfying to click and you want them to call out in other ways to be pressed. If you’ve ever been in someone else’s car and had an urge to press a random button on their dashboard, then you’ll know just how powerful some buttons can be – create that effect on your website and you can get people to click without being able to stop themselves.
Clickable buttons then should be large and rounded so that they look easy to press (this is very important for people using touchscreen devices), and they should suggest some form of tactile feedback. An embossed button for instance can encourage clicks because people will expect it to depress when they click it. Because this is a satisfying feeling, that will then encourage more people to click who otherwise might not have.
A trick that seems to be lost from much web design these days, is giving buttons and links some form of feedback. This could mean that pressing the button creates a small animation, or that it creates a pleasing sound. Either way, the human mind enjoys seeing actions have immediate results and that can make your buttons much more ‘enjoyable’ to press. Doing so can even trigger a release of dopamine (the reward chemical in the brain) meaning that clicking the buttons can become almost addictive.
Where appropriate you can even ‘congratulate’ people for clicking your buttons. If you sell a product then, make sure that you congratulate or thank your customers whenever they click buy. This small good feeling can end up becoming associated with the act of clicking in their brains, so that they end up clicking more buttons to get the same positive feedback.
- License: Creative Commons image source
- License: Royalty Free or iStock source: http://pixabay.com/en/red-circle-button-aqua-target-36361/
- License: Royalty Free or iStock source: http://openclipart.org/image/200px/svg_to_png/190079/btn_dwn.png
Jackson Mosby, the author of this article, works at Webfirm, a leading search engine optimization company. Jackson is a huge MMA fan and hits the local dojo on weekends.
Saturday, February 1, 2014 by Tech News 24h · 0
Monday, January 27, 2014
The updates to Google implemented in recent years – namely Panda and Penguin, the two overhauls of Google’s search algorithm – have seriously altered the manner in which websites are able to implement SEO strategies.
However, even despite these changes, it is not necessarily true that all of the work you have put in on SEO will go to waste.
In this article we will explore a few different things you can do to protect your standing in the search engine results and safeguard the flow of traffic to your site against these and future algorithmic changes.
Generate Unique Content
The general purpose of these changes to Google has been to improve the quality of search results for Google users.
Perhaps the most immediate indicator of what Google would designate a low-quality website is a site which features duplicated content. If your site is full of articles copy-pasted verbatim from another source, Google will pick up on this quickly and your search ranking will suffer as a result.
Not only must your content be original, but it must also be something of value to a reader. The content which you publish to your site should be:
- Well-written: Your posts should have no obvious grammar or spelling errors.
- Valuable: Does your content offer something worth reading?
- Multi-dimensional: Consider reinforcing your written content with other media such as videos, audio, images, etc. (though be sure to do this only when it is actually called-for).
A high bounce rate is something to avoid, as Google considers the number of people who visit and then quickly leave your site a valuable indicator of the site’s overall quality.
Avoid Spamming Links
Google’s Penguin update was designed to specifically target articles which engage in spamming links.
After this change was incorporated into Google, sites which engaged in excessive, unnecessary link spamming were punished for the practice. Therefore, it is important to naturally develop a profile of links to your website.
You can build a portfolio of natural links by doing the following:
- Use raw URLs (a link which features the actual URL rather than anchor text). Penguin considers this a sign of a naturally-built link.
- When choosing anchor texts, use generic ones such as “click here” or “learn more.”
- Avoid software which automatically builds links.
- Maintain a balance between no-follow and do-follow links.
Take Advantage of Social Media
Of course, social media is an excellent tool for websites of all types. Integrating social media into your marketing approach can draw countless new readers to your site.
Minimally, you will want to be sure to have:
- Branded accounts on Facebook and Google+. A Twitter account would also be a wise idea.
- If images are a significant element of your marketing strategy, supplementary accounts on Pinterest and Instagram would also be helpful.
- Sharing buttons on every page of content throughout your site. This will encourage readers to share things which they find interesting on their own social networks.
Having the best social media portfolio possible will affect the way in which Google views your site and make your site appear more reputable.
Build a List of Email Subscribers
Having a list of email subscribers is very important for any online marketer. After all, the people who subscribe to your emails are people who have already visited your site and found it satisfactory (otherwise they wouldn’t have given out their email address in the first place).
Try using an autoresponder such as Fluttermail, and then begin collecting email addresses from your visitors. Many marketers do this by offering something in exchange such as a free e-book or something of that sort.
After all, if you’re trying to attract future sales, who better to market to than people who already like your site?
While the changes to Google might have significantly changed the SEO game, there are still many ways to attract new readers to your site – but the most effective method is to make sure that your site offers long-term quality.
Guest author Ted Lamphere works for a local marketing firm. One of their clients was nearly caught up in last year’s algorithm changes. Fortunately, they (and their cornhole supplies!) weathered the storm. Now, Ted is helping his client diversify and enhance their site. For example, they recently produced this video about the cornhole game. In addition to helping Custom Corntoss shore up their site, Ted is also sharing his thoughts about the process with online readers.
Monday, January 27, 2014 by Tech News 24h · 0
Wednesday, January 22, 2014
Wednesday, January 22, 2014 by Tech News 24h · 0
Tuesday, January 21, 2014
1. Google AnalyticsLove 'em or hate 'em, there's not doubt that Google has the "skinny" on the demographics. Wondering who visits your blog? What keywords your followers are searching for? Google has that info and is willing to share.
2. DropboxGot to love the "cloud!" This handy tools allows you to load files, even large ones, into the cloud which is accessible anywhere. You can also share files, allow others to edit them, and send them anywhere.
Another great use of Dropbox is syncing it with your website backup tool.
3. PinterestAs a blogger, you need inspiration--by the truckload! Let photos inspire your next blog post. Download the Pinterest app for inspiration any time.
4. WixThere's more than a few free website providers out there but Wix is absolutely the best. The templates are gorgeous and building a web presence is easy to do.
5. SkypePreparing for an interview? Skype is the perfect tool/app for talking to your subject face to face without hopping on a plane!
6. LinkedInFind out who knows who with a tool like LinkedIn. If you create a detailed, engaging profile, you may even attract new viewers or clients. (It has happened!)
7. Easy WriterPut that iPad to work. Load the Easy Writer program then dictate those blog posts right into your inbox. It's as easy as talk and send.
8. GoToMeetingSo why would a blogger need GoToMeeting? One rich vein of income for bloggers is the online classroom! Hold an online class (for a minimal fee of course) for your viewers using a GoToMeeting. If you prefer totally free then give AnyMeeting a try.
9. SEO RankingKeep that keyword list growing with SEO Ranking. It sends you a daily digest of your favorite SEO phrases. You'll know what's trending ahead of the competition.
10. EverNoteTired of searching for which file is where? That's where EverNote can help. This handy tool consolidates your notes, photos and projects in one handy place.
Ready to start the year off with all the tools you need? You can do it! Reach out for more app and tool suggestions to improve your blogging experience.
'Image courtesy of [KROMKRATHOG] / FreeDigitalPhotos.net' 'Image courtesy of [emptyglass] / FreeDigitalPhotos.net'
- License: Royalty Free or iStock source: http://www.freedigitalphotos.net/images/agree-terms.php?id=100207739
- License: Royalty Free or iStock source: http://www.freedigitalphotos.net/images/agree-terms.php
- License: Image author owned
By Ivana Zuber
Ivana Zuber is a passionate blogger who has dedicated her time to share her knowledge and experience on her business blog - BloggLess.
Tuesday, January 21, 2014 by Tech News 24h · 0
Saturday, January 18, 2014
There are hundreds of user groups all over the US that cater to any type of interest. There are advertisements in local papers or on Craigslist when user group events are planned. There may be a social media page for user groups in the local area as well. There will be a gathering of people, sometimes large and sometimes small, that will listen to a speaker in the professional field, or may have a panel of experts to discuss certain topics in line with the event.
Usually, the speaker will talk about a certain technology or methodology. Afterwards, there will be a time for the audience to ask questions or make comments. Any question about the subject is welcome, and usually the speaker is glad to go over anything that may be difficult to understand for some.
Afterwards, there is a time to gather and chat with other participants about any topic. Sometimes this is easier if there are some similar faces, but there may be a few awkward moments before people start getting to know each other. Eventually, many of the same people start attending the same future group events, and there is more socialization with each gathering.
Gradually, it will be easier as everyone gets to know each other. Exchanging business cards and personal information is a great way to network and get to know others in a different environment. Socialization is easy because everyone in attendance at the group event has at least one thing in common.
Bar Camps are groups of people who have interests that revolve around technology and the internet. They get together for a "conference" type event. At this event, there are workshops that attendees can participate in. Attending a bar camp can be a great way for a technology-minded person to get to know others with the same interests.
Gaming and comic cons are similar in nature to bar camps. Some usually take place when a new game is launched. Newbies can ask for tips and tricks from more professional gamers, usually personally or thru their gaming site, if they have one.
Code camps are similar to bar camps. They are also free to attend and usually happen on the weekend. There are typically different presenters that are members of the local community. Different community members will suggest topics to be discussed, and it is not unlikely that those same people present the information to the group.
Code camps are used by the community to promote software development. They usually last for one day, yet there are many different topics of discussion to attend. This would allow someone the opportunity to get to know many different people during the day by choosing different tracks.
Bar camps and code camps are full of people that have similar interests, and there are also many speakers and discussions that appeal to large amount of people. These are excellent ways to meet people that share similar interests. The topics are intriguing and most people are excited to get to know other participants that share their lifestyle and interests.
Much like user groups, the more bar camps and code camps that someone attends, the easier it gets to meet and get to know others. People can be successful at doing this by working up the courage to speak to someone that they may find interesting. There are other events in addition to these suggestions. Using the internet to locate some of these groups can be the best way to get the most up-to-date information.
Marcie Mehegan has been an online writer and blogger since 2007. She has a degree in marketing and currently writes on social media marketing, business technologies and other related topics for businesses.
Saturday, January 18, 2014 by Tech News 24h · 0
Saturday, January 11, 2014
Almost every industry and market is already using the Internet to their own advantage. Personal computing became huge, businesses became global and startups have drastically increased. These advancements show how the Internet has rapidly improved technology and the economy too.
We know for sure that the Internet is here to stay. It will certainly get bigger and bigger every year. Its impact will reach areas we could never have imagined yet.
For now, let us look at some of the shocking statistics and trends about the Internet at this present time through this infographic presented to us by Staff.com. Take a look at this infographic below. You can see its scope and how disruptive this technology could be.
Saturday, January 11, 2014 by Tech News 24h · 0
Friday, January 10, 2014
If you’re on the battlefield of online dating, here are five tools you need to use.
1) Instant Checkmate
When people write their dating profile, they understandably leave out the bits they don’t want you to know about. But just because they don’t tell you the truth about their past, that doesn’t mean you can’t find out. Instant Checkmate is a service that allows you to instantly view public records, including arrest records, marriage licenses, and known addresses. If you run your potential date’s name through their database, you’ll be able to see if they are covering up an assault charge or are secretly married.
2) Dating Advice
Sometimes we all need a little guidance on the path to romance. DatingAdvice reguarly publishes tips from dating experts, summaries of scientific studies about dating, and even includes a forum where you can pose your own dating dilemmas. When you know what you’re doing, it makes online dating feel a whole lot easier. They have a section especially for online daters so you can be up-to-date on the best strategies to get the most out of your ventures in digital romance.
3) Gravy App
Never be at a loss for a first date idea when you have the handy Gravy app. You enter a mood, and the gravy app gives you tons of cool local events, restaurants, and venues to check out. It even includes shows and concerts that you can only catch on one night. If you are on the street, you can ask it to show you the best events that are within walking distance. You’ll look like a hip, knowledgeable expert when you go out on dates to cool secret spots, plus you’ll get the opportunity to explore your city while dating. Win-win!
4) First Date Questions App
Are you not a gifted conversationalist? The nifty iPhone app First Date Questions is designed to help you always have something to say. It’s filled with ice breakers like “If you could stop one bad habit, what would it be?” and “What does an ideal relationship look like to you?” You can choose questions by category or select one entirely at random. The countless questions ensures that you’ll never have to suffer an uncomfortable silence on your first date.
5) Cheater Registry
If fidelity is one of your top priorities in a relationship, do a search on the Cheater Registry before you agree to a date. On this website, men and women who have been burned by a partner with a wandering eye can register the cheaters with a name and photograph. Some serial cheaters even have multiple entries from the many partners they burned.
Toby Mudd is a blogger living in Augusta, Maine. He writes about online dating, romance, and relationships.
Friday, January 10, 2014 by Tech News 24h · 0
Sunday, January 5, 2014
(1) Google+ is Going to be the Hot New Girl in School
Facebook is still miles and miles (and miles) ahead of all the other social media platforms; but you might be surprised to learn that Google+ is actually next in line, with 343 million monthly users. Yes, we were shocked too.
It's because no facet of Google will ever be just social media. The Google giants want you to create an identity, a reputation--hence that little thing you might have heard of called "Google authorship." If you're only using Google+ for business, get ready! It will have a face.
And if you're not on Google+ yet...you probably are and just don't know it.
Coming in 2015: Google toilet paper.
(2) Mini-Videos are on the Rise
We were recently introduced to Vine, which allows you six seconds to create a video--just enough time to record a wooden mannequin sculpting himself from Play-Doh, and other riveting moments we’ll want to remember. Then there's Instagram with its three-15-second long videos, in case you spot a gigantic herd of geese moving rather quickly and think, “I should probably record this.”
So what's the big deal?
The big deal is that video production is becoming less about...production...and more about WHY ISN'T THIS ONLINE YET?????? The interwebs wait for no one, and now it's about posting everything in real time. If you gave a presentation about nuclear fission at 1:00 PM, it should've been posted at 12:59.
(3) Give Us Something Pretty to Look at
It makes sense that marketing gurus are starting to find more value in photo-heavy content as opposed to text-heavy. 2014 is going to prove that now is the perfect time to stop talking and post lots o' photos. Think about these handy facts:
- Infographics bring a 12% increase in traffic!
- Pinterest revved up more traffic for businesses than G+, YouTube, and LinkedIn. Combined. PIN ALL THE THINGS!!!!!!!
This would also explain why sites like Tumblr are on the rise. Tumblr is amazing. Just be careful. It can go from puppies to porn in a single scroll.
People aren’t posting pics just for funsies anymore. They're an absolute necessity to the success of your website.
Many of us got a good jump-start on these trends in 2013; but as forge on ahead, plan on incorporating Google+, micro-videos, and images into your marketing structure less casually and more...gooder. You’ll be glad you did!
Megan Grant is a writer and social media expert who lives in Las Vegas, Nevada. If you're looking for an SEO company in the Las Vegas area, Megan recommends ADvise Media Group.
Sunday, January 5, 2014 by Tech News 24h · 0
Wednesday, January 1, 2014
Growth with Modern Technology
What is unique about the success of Snapchat is its enormous growth without having to use the traditional avenues of a new business. The company’s co-founder and chief technical officer, Bobby Murphy admitted recently he’s “never owned a computer server.” The ability of companies like Snapchat to experience success without having their own data equipment is a major shift in the business world that can be attributed to the development of cloud computing. Everything moves much faster and servers can be set up in only a few minutes. Instead of owning their own computers, starting businesses can rent the data processing power they need over the internet through cloud services. In the past, young companies would need the knowledge and the capital to build complex data centers but now businesses like Snapchat can bypass those difficulties and get their company running quickly.
Working with Google
Snapchat is based out of Venice, California and began by working with a Google service that helps starting companies create applications. Their idea for the photo and video sharing application allowed them to be chosen by Google as an early customer of its cloud. Working with Google and using their servers helped Snapchat in avoiding spending a lot of money to support its users. Because of the help provided by Google’s cloud, the owners of the company never had to spend the capital on their own servers or data center. They were able to launch their service, watch its growing success and after less than two years as a company they received million dollar offers from big companies interested in investing.
The CEO of Snapchat is Evan Spiegel, a 23 year old graduate of Stanford who created the company alongside his classmate Bobby Murphy. They started with only a handful of employees which has grown into 30, still relatively small for the successful company. In only the past year the number of users sharing photos with Snapchat has expanded to double what it was in 2012. More recently, it has managed to expand past its central teen market to become popular in the mainstream. With the support of cloud services allowing Snapchat to get off the ground without too much spending, the company now has $60 million in capital that they will use to continue growth. They plan to use in-app purchases and effective advertising as a source of revenue for the currently free service. The growing interest in Snapchat has gotten the company almost to the point of rivaling Facebook and is predicted to become one of the most successful consumer applications to date.
Leo Hart is an expert in virtual machines and specializes in cloud hosting for Custom Cloud.
Wednesday, January 1, 2014 by Tech News 24h · 0
Friday, December 20, 2013
Matthew Anton is an experienced SEO expert who also specializes in various studies related to the social media and the usefulness of Twitter backlink in seo.
Friday, December 20, 2013 by Tech News 24h · 0
Sunday, November 17, 2013
Social Media Optimization
A business owner can create profiles on numerous social networks, such as Instagram, Reddit, Pinterest, Facebook and Twitter. The marketer must frequently post links to new articles and videos on the networks, and in addition, the advertiser should leave comments underneath the pictures and the posts of other users in order to gain attention.
Improving The Company's Reputation
During the last year, Google and other search engines have begun to allow the reviews that a business receives online to substantially affect the rankings of the company's website in the search results.
One effective way to generate more positive reviews is to offer customers a discount of 10 percent off of their next order for each excellent rating that they post about your business.
A merchant's website should allow guests to create accounts, and after users log in, they should be able to customize their profiles, manage their orders, send messages to other members and save their billing information.
You should post articles that are filled with targeted keyword phrases on your site as often as possible, and the marketer must create a new page on the website for each new post.
You can create videos that explain the benefits of your products or show potential customers how to use them. You should add a link to your company's site in the description of the video. Google gives a large amount of authority to backlinks on YouTube because Google owns the website.
Additionally, YouTube channels that have more than 200,000 subscribers usually generate at least $3,500 in revenue from ads for each new video that is posted.
By adding your business to Google Maps, its website and phone number will rise above the organic search results for targeted keywords almost instantaneously.
You will need to receive a letter from Google, which usually takes five days to one week to arrive, at the address that you included in your company's listing.
You should allow customers to donate to a charitable organization each time they make a purchase. A business owner can also hold conferences at least once per year during which people are encouraged to give money to a specific non-profit organization, such as Hope for
Haiti or the American Red Cross.
You can write and distribute press releases about the conference online, encourage customers to share videos about the event and give free promotional products to people who donate a certain amount of money.
By the year 2015, more people will access the Internet from their mobile phones than from desktops and laptops.
To take advantage of this trend, you can launch a pay-per-call campaign that will allow independent affiliates to advertise your company's phone number. You will be able to select the number of minutes that a call must last in order for an affiliate to be paid and view the brand of the phone that each caller used.
You can start a pay-per-click campaign by using the services of Chitika in order to place thousands of ads on other websites in hours.
A business owner will be able to choose the geographical areas from which the merchant's website receives traffic, and you can select the part of a webpage on which a banner ad or a text ad is placed.
Ashley Hughes works with individiuals and companies worldwide to help with brand management and strategy. When she is not building reputation online, she is busy learning how to become the world's next best chef.
Sunday, November 17, 2013 by Tech News 24h · 0