Wednesday, October 24, 2018
Working closely with BrainTrust CAA-GBG and CreatorIQ brands like Under Armour found ways to leverage unique influencer archetypes to engage both brand loyalists and new consumers alike. Kenneth Cole gained a competitive edge by building long-term relationships with creators and thus, owning the category for their audience. Additionally, Breville was able to shift overall brand perception by leveraging micro-influencers and niche audiences to create authenticity amongst an otherwise skeptical consumer.
Diving deep into the data and science behind dozens of proprietary influencer marketing campaigns with brands like the ones identified above, BrainTrust CAA-GBG and CreatorIQ use this white paper to paint a picture that goes beyond traditional reach and engagement metrics and analyzes how creators help support brand goals at every level of the marketing funnel. By way of their proprietary CreatorIQ-powered service offering, Influencer Data Mapping, BrainTrust CAA-GBG is helping brands evolve branded storytelling and transform the way they conceive and execute Creator-driven marketing campaigns.
"As a seasoned veteran of the Influencer Marketing space, and having co-founded one of the first agencies to represent bloggers as talent, I've seen it all when it comes to Creators and the way brands use them to sell products. In my opinion, what's often been missing from the equation is data-backed deep human insight. When these two fundamental elements are combined, Influencer Marketing becomes not just a tactic but a strategic way brands can connect with consumers. Influencer Data Mapping helps brands bridge the gap between the data they find in platforms like CreatorIQ and the wealth of expertise and insight we bring that is needed to be smart and nimble in the space." Kendra Bracken-Ferguson, Founder, Chief Digital Officer, BrainTrust CAA-GBG
"As brand advocacy grows in importance across almost every organization's marketing mix, measurement -- and the enterprise-grade technology to facilitate and benchmark it -- is becoming increasingly paramount. CreatorIQ is excited to partner with BrainTrust CAA-GBG to provide a deeper level of insight and attach a best-in-class service provider to our industry-leading platform." Igor Vaks, Founder, CreatorIQ
While Influencer Data Mapping has been in beta since summer of 2018, the service officially launched with fanfair on October 24th with a panel and roundtable discussion attended by industry leaders, executives, and media. The panel featured BrainTrust CAA-GBG, Founder and Chief Digital Officer, Kendra Bracken-Ferguson, Igor Vaks, CreatorIQ Founder, Liz Gray, Head of Cultural + Consumer Insights, CAA Brand Consulting, and Sarah Kirchner, Vice President of Digital Marketing, Kenneth Cole.
SOURCE BrainTrust CAA-GBG