Monday, March 12, 2018



Daylight Saving Time (DST) is Sunday, March 11th at 2:00am, which means consumers will need to set their clocks, watches and more before they head to sleep to account for the time change. Casio America, Inc., with their connected EDIFICE Timepiece collection, makes the age-old hassle of changing the time on your watch a thing of the past during DST. With Smartphone Link Connectivity, EDIFICE Connected Timepieces, like the EQB800 and the EQB501XBL-2A, make time zone and time of year adjustments simple and easy.



Smartphone Link Connectivity 


The EDIFICE EQB800 and EQB501XBL-2A connected timepieces feature Casio's Smartphone Link capability, which pairs with the wearer's smartphone with the simple press of the dedicated Bluetooth® connection button. By downloading the CASIO WATCH+ app and connecting to a compatible smartphone via Bluetooth® SMART, the Bluetooth® enabled EDIFICE Timepieces can access the correct time for the current location and for over 300 cities worldwide, even updating with the latest time zone and Daylight Saving Time information. Users also have the capability to swap their specified home time and world time with the press of a button, as well as update alarms and other time settings. EDIFICE Connected Timepieces also have improved accuracy by automatically syncing, via phone, to a time server on the internet four times a day or they can be synced by a one-push reset to ensure ultimate accuracy.


Function Meets Fashion 

The cornerstone of the EDIFICE line of timepieces, the motorsports-inspired EQB800 is the gold standard for jetsetters and those looking to impress with both function and fashion. In addition to its connected features, this elegant timepiece is packed with technology including Casio's Time Attack Recording, which enables the wearer to track their racing times, Tough Solar Power, Accurate Time System, Phone Finder, stopwatch and much more. A dual-coil motor drives retrograde hand movements and the bold blue stainless steel bezel and overall sporty, high-performance design, makes this timepiece a statement accessory. MSRP: $350

The EQB501XBL-2A encompasses the style and elegance of the EQB501XD-1A, with the addition of a genuine leather band. Adding to its connected capabilities, the EQB501XBL-2A comes complete with Tough Solar Power, Accurate Time System, automatic sync four times a day, water resistance up to 100 meters, Phone Finder, email check, daily alarm, stopwatch and lap memory and more. It is the perfect accessory for the on-the-go consumer this spring and beyond. MSRP: $300

Casio EDIFICE Timepieces are available nationwide at select jewelry and watch retailers, as well as ShopCasio.com. For additional information on Casio's EDIFICE collection of timepieces, please visit www.EDIFICE.Casio.com.


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