Wednesday, October 30, 2013
A recent study has revealed that 30% Americans gets their daily dose of news from Facebook. These people visited news websites just because of Facebook as their behavior pattern show that they never intend to visit any news site. The study was published by the Pew Reseach Center.
Some More Facts Unveiled By This Study
What Does This Study Means To You (Facebook Page Owners)
Now you know that people are actually using Facebook for news too, whether intentionally or unintentionally. And this fact leaves a lot more space for you to increase your fan following and user engagement. Page owners can think of adding more news value to their page.
Let me give you some reason for doing that. But before we move further, let me clarify one thing; the news that you will add to your Facebook page should be relevant to your niche. For instance if you own a travel page then only travel news will be suitable, adding information about technology or politics will kill your reputation.
Here are the reasons:
Will you change the strategy for your Brand page on Facebook after reading about this study?
Please share your views and thoughts in the comment box below.
Tooba Altaf is a content manager by profession. She frequently blogs on various platforms. You can follow her on Twitter (@toobaltaf)