Thursday, October 10, 2013
Creating effective advertising campaigns isn’t a cakewalk. It’s a mix of offline and online techniques requiring deep knowledge and experience in the field. Whether you’re planning to make up a promo campaign on your own or guiding a project with a design/marketing agency, there are a few essential things you should always keep in mind if you want your business to get noticed. Read this article to find out how to get started on your company promotion.
Online advertising is very beneficial for both small and large businesses in the light of the fact that the Internet has become a huge marketplace connecting companies and clients instantly. So, why not try to spread the word about your product/service online? Even if you don’t sell your goods via the Internet, having a web presence is a must these days - it will help you reach your current and gain new clients easily. Promoting your business online involves:
- Improving your website ranking (search engine optimization).
- Creating banners and placing those on topical blogs.
- Writing press releases and creating pages on Google Places (useful for improving local search results).
- Creating and maintaining social media accounts (Facebook, Twitter, Google+).
Because online advertising can be very tricky, many business owners choose to outsource a huge chunk of the campaign to the professionals. Surely, if you’re on a budget, you may try to learn to advertise online by trial and error. But if you can afford a well thought-out promo campaign, it’s always better to leave the task to the professionals.
In addition to the online strategy you may try a few offline methods. These vary drastically in price and tools, so you will definitely find something working best for your particular case. Some of the most popular offline methods are as follows:
- Word of mouth marketing. Simple, cheap ($0) and effective. - How it works: mention your company name, product or service each time you find it useful and relevant. Visit various meetings/events gathering your target audience.
- Order stationery with your contacts and logotype. Branding is essential. One of the common ways to maximize it is to produce stationery with your company name/contacts/logo etc. Remember to include your web address.
- Radio or TV commercials. These are very pricey, but they are definitely worth it.
- Business cards. Ensure your employees and yourself have pockets full of your business cards.
- Ads in newspapers. They are still actual, and they do work!
Advertising is essential for any kind of business. A very awful thing happens without it - nothing. However, you shouldn’t focus all your efforts on promotion solely. It’s important to update your product/service on a regular basis. In case it’s cool, it will advertise itself organically.
This post is written by Aleksey. He's an experienced marketologist who enjoys sharing helpful tips on building effective marketing campaigns. You can contact him directly through his Twitter account: https://twitter.com/AlexseyDonets.