Wednesday, February 13, 2019
"Of the 2,045 households surveyed, nearly 70% owned a smart home product. For those smart products owned, over 60% of the time consumers are extremely interested or very interested in buying another," says Brennan Callahan, a director of National Accounts for TraQline, "This shows the value consumers place on the convenience of smart home products."
Other takeaways from this recent survey include:
The top three factors that influence a consumer's smart product purchase are Price (68%), Ease of Use (50%), and Security concerns (37%)
39% of consumers surveyed indicate that they plan to purchase a smart thermostat within the next six months (44% intend to purchase a smart home security camera)
40% of smart products are used two or more times a day.
TraQline Smarthome provides additional usage and attitudes for 27 different categories, measuring attributes such as: why people purchase, who in household uses smart functions, type of devices controlled by Alexa and Google, importance of smart home features, features desired, and more.
SOURCE TraQline - Stevenson Company