Friday, December 21, 2018



A backlink is often considered the core of the success of an SEO campaign by experts. A backlink is one of the most commonly used words in SEO writing and strategy. It is the process of creating a link from another website that leads to your company website.

They are integral to SEO and also highly important to bloggers or website owners who have started anew and are facing a struggle to gain traffic to their site organically.


What Are Backlinks?


Backlinks are incoming links on another site for a particular webpage. It is often a vote of trust from the host website. How your company website ranks on Google is highly dependent on the quality of backlinks generated for the link to the site. Hence they are considered a major metric for any search engine to determine the ranking of a webpage.


Some Terms Associated With Backlinks To Be Aware Of

You need to have a plan in place to let the link juice flow. Having a plan in place also means you need to understand the basics. Below are a few key terms you must know:

Link juice: Link juice is something that helps to improve the domain authority for your website and also influence the ranking of the article when a user searches on a search engine such as Google or Yahoo. Link juice is passed by a webpage when it links any of the parts of your website’s homepage on it. You can choose to stop passing the link juice by opting for a nofollow tag.

No, follow the link:
If a nofollow tag is present in the link when a website links to another the link juice is not passed. As they do not contribute anything, No-tag links are highly useful to concentrate the ranking of a page when searched on a search engine. In general, this tool is used when a webmaster feels that the website linked out is not reliable.

Do-follow link: The opposite of No-tag links, do follow links pass link juice and are the default settings when you add a link to a blog post.

Linking Root Domains: When a few unique websites link your company website to them, the count of the backlinks coming to your website from a single website is known as the linking root domain. If a single unique website links your website ten times, it is still counted as a single linking root domain.

Low-quality links: The links that come from automated sites, spam sites, explicable sites, and even harvested sites are together known as low-quality links as the traffic they can generate to your website will be of poor and useless quality. This is the reason you should take extreme care while purchasing backlinks.

Internal links: This is the links created under the process of internal linking or interlinking. When a website creates a post with a link that goes to a different page of the same website, it is known as interlinking.

Anchor text: The particular text which is used to hyperlink the site’s link is called anchor texts. When you are striving to gain rank for a particular set of keywords, anchor text backlinks can be considered highly useful.


Advantages Of Backlinks

The whole landscape of backlinking has changed when Google released the Penguin algorithm. Here are a few points that prove backlinks are essential to your website popularity.

Improved organic traffic generation: The fact that backlinking can help immensely gain a higher rank on search engines simply define the way they are integral to website popularity and organic traffic generation.


Faster Indexing

For a relatively newly established website, the presence of backlinks can be even more integral to their survival. Backlinks also aid in helping search engine bots to find your service and website and hence assist them in crawling into your site effectively.


Referral Traffic

Another added benefit of backlinks is the fact that they aid in getting referral traffic. In usual cases, the referral traffic generated is targeted and also demonstrates a low bounce rate.

Ways To Generate More Backlinks

Here are some commonly used methods that can effectively generate more backlinks to your website.

  • Using quality content articles on the website: This is probably the easiest way you can generate organic traffic to your website. You can refer different tutorials to understand the importance of this.
  • Using the broken-link building method
  • Creation of pillars of cornerstone articles
  • Using the available facility of guest blogging: This lets the backlinks generated be solid and also helps improve the website visibility on a search result.
  • Submission to web directories: This method is comparatively hard as compared to other methods as it can be difficult to find legal web directories.

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