Monday, September 10, 2018



Bandai America today announced that the company is bringing back an old friend with some brand new as well as vintage styles. The original Tamagotchi device, which took the world by storm in 1997, returns this fall featuring eight original colors and eight brand new colors. This new release will be rolled out in two generations and will feature the same original programming that consumers came to adore from over two decades ago.

"We have found that since we brought the Tamagotchi back last year in a new form, fans have been clamoring for the return of the originals that launched in 1997," said Tara Badie, Bandai America Marketing Director. "We have decided to bring back the original Tamagotchi with some new additions that will keep the classic look and feel of the original game, but with new colors that will bring the device to life like never before."

For the fall launch, the original programming will allow consumers to feed the Tamagotchi, clean up after it, take care of it and even discipline it, while you raise the Tamagotchi to adulthood. With each Tamagotchi, players are given one of two different games to play: A character and numbers game. Each player has up to seven different types of adult Tamagotchi they will be able to get.



Tamagotchi devices will be released in two separate generations:

Generation One: All generation one Tamagotchi devices include a character game where players have to guess which way the Tamagotchi will move next!
Purple With Pink: Original Purple shell with pink frame and buttons
Translucent Blue: Original translucent blue shell with yellow buttons
Rainbow: Rainbow shell with white 'Tamagotchi', frame, and buttons
Striped Tiger: Pink and purple tiger-printed shell with green 'Tamagotchi', frame and buttons
Pink With Yellow: Original pink shell with yellow frame and buttons
White With Black: Original white shell with black frame and buttons
Red Glitter: Red-glittered shell with gold 'Tamagotchi', frame and buttons
Mermaid: Colorful mermaid shell with pink 'Tamagotchi' and buttons
Generation Two: All generation two Tamagotchi includes the number game where players have to guess whether the next number will be higher or lower!
White and Pink: Original white shell with pink characters, 'Tamagotchi', frame and buttons
Black and Silver: Original black shell with silver 'Tamagotchi', frame and buttons
Green Glitter: Green-glittered shell with white frame and blue 'Tamagotchi' and buttons
Colorful Leopard: Colorful leopard shell with red 'Tamagotchi', frame and buttons
Blue with Silver: Original blue shell with silver characters, 'Tamagotchi', frame and buttons
Yellow with Blue: Original yellow shell with blue characters, 'Tamagotchi', frame and buttons
Galaxy: Blue and purple galaxy shell with white 'Tamagotchi', frame and buttons
White With Colorful Characters: White shell with characters, green Japanese 'Tamagotchi', frame and buttons

Each device is sold individually with a suggested retail price $19.99. Tamagotchi devices will be available for pre-sell on September 30, 2018 at select retail and online. For more information, please visit www.bandai.com.


SOURCE Bandai America


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