Monday, September 24, 2018
The new 2019 Ram 1500 Rebel 12 brings new technology and premium appointments to one-of-a-kind off-road design in the full-size truck segment.
"Expanding the availability of the segment-leading Uconnect 4C 12-inch touchscreen is a direct response to market demand," said Jim Morrison, Head of Ram Brand, FCA – North America. "Customers have been asking for additional high-end features on Rebel and now we're delivering with benchmark technology and materials wrapped in off-road capability."
The 2019 Ram 1500 Rebel 12 special edition offers unique technology never before available on Rebel, including Ram's Uconnect 4C with 12-inch screen and navigation. The fourth-generation Uconnect system includes enhanced processing power, multi-touch gestures, vivid imagery, sharper graphics and the ability to support smartphone integrations. The class-exclusive, 12-inch reconfigurable touchscreen display offers split-screen capability and tailor-made graphics. Next-generation in-car audio entertainment debuts with industry-exclusive SiriusXM with 360L, on-demand content and a personalized listening experience.
Rebel 12 special edition also features leather-trimmed interior with heated front seats and unique metal speaker grilles trimmed in the Rebel's signature Radar Red anodized finish. Owners will appreciate the finest audio system ever available in a pickup — Harman Kardon with 19 premium speakers, 900-watt surround-sound amplifier, 10-inch subwoofer and active noise cancellation.
The Ram Rebel brings factory-engineered, off-road capability to the full-size truck segment with unique design cues and can-do attitude backed by Ram Truck engineering. Equipped with a factory lift, locking rear differential, 33-inch tires, Bilstein shocks, skid plates, tow hooks and other off-road-ready features, the Ram 1500 Rebel appeals to the truck owner looking for a less-beaten path.
Rebel 12 is an available package on all Rebel cab, color and powertrain configurations.
Packed with premium materials and technology at a great value, the 2019 Ram 1500 Rebel 12 starts at $46,990, not including $1,695 destination. Rebel 12 will be available in the fourth quarter of 2018.
The 2019 Ram 1500 is built at the Sterling Heights Assembly Plant (SHAP) in Sterling Heights, Michigan.
About Ram Truck Brand
Since its launch as a stand-alone division in 2009, the Ram Truck brand has steadily emerged as an industry leader with trucks that are proven to last.
Creating a distinct identity for Ram trucks has allowed the brand to concentrate on core customers and the features they find valuable. Whether focusing on a family that uses a Ram 1500 day-in and day-out, a hard-working Ram 3500 Heavy Duty owner or a business that depends on its Ram ProMaster commercial van every day for deliveries, Ram has the truck market covered.
In order to be the best, it takes a commitment to innovation, capability, efficiency and durability. Ram Truck invests substantially in its products, infusing them with great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities.
Ram continues to beat the competition in the most sought-after titles:
Over the last 30 years, Ram has the highest percentage of pickups still on the road
Highest owner loyalty of any half-ton pickup
Highest Ram torque ever – 930 lb.-ft. with Ram 3500 Cummins Turbo Diesel
Highest 5th wheel towing capacity – 30,000 lbs. with Ram 3500 Cummins Turbo Diesel
Best ride and handling with exclusive link coil rear and auto-level air suspensions
Best-in-class fuel economy and longest range with exclusive EcoDiesel – 27 mpg with Ram 1500
Best-in-class gas towing – 16,320 pounds with Ram 2500
Highest snow plow rating – Ram 2500 and 3500
Most luxurious trim available in pickups with Ram Tungsten Limited Edition
Most interior space with Ram Mega Cab
Most capable full-size off-road pickup – Ram Power Wagon
Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.
SOURCE FCA US LLC