Facebook expands test to show News Feed-like ads in Messenger globally

Facebook to gradually expand worldwide beta of display ads in Messenger's Home screen, which follow an auction-based model  

Messenger ads are going global. After promising tests in Australia and Thailand, we're expanding the beta further. We’ll now offer businesses around the world a way to use Facebook targeting to extend their reach to people in Messenger.
This means businesses of every size get a new tool for creating meaningful connections with customers and prospects. More than 1.2 billion people use Messenger every month,1 which gives marketers an opportunity to expand the reach of their campaigns and drive more results.

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