Airbnb rebrands as Aibiying in China

Airbnb rebrands as Aibiying in China, plans to triple workforce and double investment in the country in 2017, integrates with Alipay and WeChat

Airbnb Co-Founder, CEO, and Head of Community Brian Chesky today announced a series of plans to better serve Chinese travelers, particularly millennials, who are seeking an alternative way to travel. In his remarks, Chesky unveiled Airbnb’s new Chinese brand name, announced the expansion of Trips and Experiences in China and discussed Airbnb’s work to strengthen its global network of more than 3 million listings in more than 190 countries around the world.

Airbnb’s new brand name in China, “Aibiying” (爱彼迎), translates as ‘welcome each other with love’ and reflects Airbnb’s mission of belonging and bringing people together from communities and neighborhoods all around the world to reimagine how we travel. The new brand is being rolled out across the product today and will be supported by a major marketing campaign in the coming months.

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