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Monday, March 7, 2016

A product manager is always at the forefront of his teams, making sure that everyone is understands the product goal and is aware of their individual roles in achieving this. In product management, collaboration is key to success and an effective product manager is one who inspires and motivates his teams into contributing their unique skills and talents into developing an amazing product that satisfies their target customer.

Here are tips for product managers on how they can effectively lead their teams towards a successful product launch:

Establish a Clear Product Vision Statement

A product vision statement summarizes your product’s role in helping the company achieve its goals. It guides your team in understanding what your product needs to accomplish, which makes it very important for this product vision statement to clearly articulate who the target customer is, what needs it will address, and what makes the product better than the competition.

Align Your Product Strategy with Your Product Vision

The product strategy plays a critical role in fulfilling the product vision, which is why it is necessary for your product strategy to be aligned with your product vision. The strategy you will be creating will affect all your and your team’s decision making, so you need to define a product strategy that will capture your target group, cover the needs that your product should address, the key feature of your product, and result to achieving the company’s goals and objectives.

Collaborate with Your Development Team

There should be a constant collaboration between you and your product development team, with you relaying what you learn from your one on one talks with your customers, data analysis, and feedback from your sales, marketing, and customer service teams. Sharing all these valuable information with your team will help them understand better how others perceive the product which will then lead to the creation of ideas for better product features.

Create Effective User Stories

A user story is a brief description of the customer’s needs, providing a high level definition of a requirement in just a few sentences. It helps developers to ascertain the amount of time and effort necessary to address these needs. A user story will basically contain the customer’s role, product feature, and the reason for needing that particular product feature. An example would be – ‘As a consumer, I need an online shopping feature so I can conveniently purchase items using my gadget’. For a better understanding of user stories, it will be a good idea to attend a product management training program.

Organize the Product Roadmap

A roadmap is a visual representation of user stories that need to be prioritized. Not every user story is created equal. Some are more time sensitive than the others so, as product manager, it is your responsibility to set the priority of user stories and organize them into roadmaps and release schedules. The roadmap will contain the schedule for product release and the product’s key features.
Follow these tips for effective product management and lead your teams towards a successful product launch!

Author bio:
Michelle Rubio has been writing for SMEs across the United States, Canada, Australia and the UK for the last five years. She is a highly-experienced blogger and SEO copywriter, writing business blogs for various industries such as marketing, law, health and wellness, beauty, and education, particularly on product management training such as those offered by ProductSchool.com.

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License: Creative Commons image source 

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