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Wednesday, January 23, 2013


As a business owner, you will know things can get very complex very quickly. A complex business plan is not something that any business owner wants. In an ideal world most of us would like a smooth year, with growth and a healthy profit. To so many of us that sounds like a dream come true, but there are things you can do to work towards this dream.





Bringing In New Customers

As a business owner you have to be online and you can’t get away with steering clear of the internet.  The way in which people shop, search for services and read reviews has completely changed in the last few years. Now if you want to look for a company or a service you simply click onto Google and search. The same goes for shopping, most of us now shop online. Gone are the days of flicking through the yellow pages or the local paper to find a service. This being so, you need to get your business online, but it’s a big world out there, how do you stand out?
What many business owners don’t know about is SEO- Search Engine Optimisation. Ever wondered how people show up on Google? It’s not by change. 2013 should be the year you look into SEO for your company, to make sure you show up above your competitors on search engines.

SEO will mean you no longer have to spend money and time on other campaigns and advertising as nearly all business is generated online. SEO should be your new marketing tool in 2013.


Out Source Work

Although out sourcing some work can mean more out goings, it also means more time to focus on what you really need to, like the growth of your company. Out sourcing work means you have more opportunity to grow as you are able to focus your efforts better. Try out sourcing small areas such as 
payroll services and social media management.

As you continue to grow you will take on more staff, having your payroll taken care of will take a great weight off your mind. There are lots of companies and individuals who work only on out sourced work for other companies; there is a person or a company out there who you could out source almost any type of work to.


Train Staff To Work To Their Full Potential

A huge mistake of many business owners is not holding regular meetings and training sessions with their staff. In order to feel valued and work the best they can staff need to be appreciated and recognised as a vital part to the business.

You probably have a vision for the business, but how can your staff help you work towards this is you don’t share it? Hold regular meetings to discuss this vision and how you are going to reach it. Staff may have great ideas in terms of changes to help the business move forward. It’s great to get staff as involved as possible so they really feel part of the business, and after all ten heads are better than one.

Hold regular training sessions to ensure your staff are working the way they should be. This could be anything from customer service training to more industry specific training. The more we learn about the business and what it is we do the better we will become at our jobs.


Author Bio:
Eilidh MacRae is writing on behalf of Trace Payroll and would reccomend them when out scourcing payroll services. 

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