Apple unveils the new Apple TV 4K, supercharged by Siri AI

Apple announced the next generation of Apple TV 4K, delivering its most immersive home theater experience yet. The new Apple TV 4K features Siri AI, an entirely new version of Siri powered by the next generation of Apple Intelligence, transforming how users search for, discover, and enjoy their favorite movies and TV shows through a full-screen Siri AI experience.1 With built-in far-field microphones, Apple TV 4K also lets users talk to Siri completely hands-free.

The new Apple TV 4K delivers even faster performance and, when paired with four HomePod mini 2 or HomePod (2nd generation) speakers, unlocks the most immersive home theater surround sound setup Apple has ever offered. As a home hub, Apple TV 4K also makes managing the smart home easier than ever, with Apple Intelligence-generated camera activity descriptions and summarized notifications in the Home app, and control of accessories and scenes.

The new Apple TV 4K can be pre-ordered starting today, with availability beginning November 13.
“The new Apple TV 4K is our most immersive home theater experience yet,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing. “With Siri AI, finding something to watch becomes a full-screen, conversational experience, and with built-in far-field microphones, it’s completely hands-free. Pair it with HomePod for the best surround sound setup we’ve ever offered, and it makes managing your Apple Home accessories easier than ever. Now, alongside HomeView, HomePod mini 2, and Apple Home Collection, it’s part of the most connected Apple Home we’ve ever built.”

An Entirely New Version of Siri Powered by Apple Intelligence

Apple TV 4K brings Siri AI to the living room with a rich, full-screen experience. An entirely new version of Siri powered by the next generation of Apple Intelligence, Siri AI is a profoundly more capable and conversational assistant with personal context understanding, broad world knowledge, and the ability to take even more systemwide app actions, making it effortless to find entertainment. Users can simply ask Siri “What Apple TV shows won at the Emmy Awards this year?” and see beautiful poster art pulled directly from the Apple TV app, along with relevant suggestions like “More award-winning comedies” to keep exploring. While watching, users can ask Siri AI follow-up questions and tap into Siri AI’s broad world knowledge to go deeper into a show, asking things like “Where was Pluribus filmed?” or “Is this appropriate for a 15-year-old?” Responses appear in a compact, subtle overlay, providing helpful information when viewers ask while keeping them immersed in the action. With an Apple Intelligence-enabled iPhone, Siri AI on Apple TV 4K can now tap into a user’s personal context to answer requests like “Play the show Alinda recommended.”

Faster Performance, Smarter Remote

The A19 chip in the new Apple TV 4K delivers up to 50 percent faster CPU performance and up to 2x faster GPU performance than the previous generation, for greater responsiveness, faster navigation, and smoother animations. The A19 chip also includes a new, dedicated AV1 decoder, enabling more efficient, high-quality streaming while using less bandwidth.

The new Siri Remote keeps its familiar design while adding Find My support with Precision Finding and an option to play a sound on the remote — making it far easier to locate.

Pricing and Availability

Customers in the U.S. and 29 other countries and regions can pre-order Apple TV 4K (4th generation) starting today from apple.com/store and in the Apple Store app, with availability in stores beginning Friday, November 13.