Apple Unveils Apple Watch SE 3: More Health, More Power, Same Incredible Value

 Apple today introduced Apple Watch SE 3, the latest generation of its most affordable smartwatch, now offering advanced health and fitness features, faster performance with the S10 chip, an Always-On display, and 5G connectivity — all at an accessible price.

Building on its predecessor, Apple Watch SE 3 delivers richer health insights, including sleep score, retrospective ovulation estimates, wrist temperature sensing, and sleep apnea notifications, making it more powerful than ever for everyday wellbeing. Safety features like Fall Detection, Crash Detection, Emergency SOS, and Check In remain at the core, while new fitness tools keep users motivated with daily tracking, personalized workouts, and the introduction of Workout Buddy powered by Apple Intelligence.

Powered by the S10 chip, Apple Watch SE 3 supports an Always-On display, fast charging, double tap and wrist flick gestures, on-device Siri, and improved efficiency. The upgraded cover glass is four times more crack-resistant than before, while 5G cellular ensures faster downloads and calls on the go.

“Apple Watch SE is the perfect way for people to start their Apple Watch journey,” said Stan Ng, Apple’s vice president of Apple Watch and Health Product Marketing. “With new health insights, an Always-On display, fast charging, and 5G connectivity, Apple Watch SE 3 helps more people live active, connected, and healthy lives — all at an incredible value.”

Key Highlights:

• Always-On Display — View time, notifications, and workout metrics without lifting your wrist.
• Fast Charging — Up to 2x faster than the previous model, with 15 minutes of charge delivering up to eight hours of use.
• Advanced Health Features — Sleep score, wrist temperature sensing, retrospective ovulation estimates, and sleep apnea notifications.
• Fitness Motivation — Expanded workout tracking, improved Activity rings, and Workout Buddy for personalized coaching.
• S10 Power — On-device Siri, double tap and wrist flick gestures, voice isolation for clearer calls, and direct media playback.
• For Kids Too — With Apple Watch for Your Kids, children can stay connected with calls, messages, and safety tools, while parents enjoy peace of mind.
• watchOS 26 — A refreshed design with Liquid Glass, new watch faces, Smart Stack hints, Notes app, Live Translation in Messages, and more.

Apple Watch SE 3 is available in 40mm and 44mm sizes in midnight and starlight aluminum finishes. Like all Apple products, it supports Apple’s 2030 plan to be carbon neutral across its entire supply chain, using recycled cobalt in the battery, recycled aluminum in the case, and 100% fiber-based packaging.

Pricing and Availability:

• Starts at $249 (U.S.).
• Available for pre-order today in more than 50 countries, with in-store availability beginning Friday, September 19.
• watchOS 26 launches September 15, available for Apple Watch Series 6 or later, SE (2nd gen or later), and all Ultra models, paired with iPhone 11 or later.