Automobili Pininfarina is set to return to Monterey Car Week this year, with an exceptional presentation of its model range and an exciting look towards its future. Three exquisite vehicles will be on display at a private residence from Thursday 17 August and then at The Quail, a Motorsports Gathering, on Friday 18 August.

PURA Vision 01

Making its world premiere will be the first of a new collection of future vehicles from Automobili Pininfarina, a collectible masterpiece for discerning clients named B95. It will feature details inspired by the recently revealed PURA Vision design concept, offering a completely new proposition from the Italian marque.

PURA Vision 02

The news embargo for B95 is set at 20:00 PST on Thursday 17 August, when full details, images and film featuring the groundbreaking new car will be shared by Automobili Pininfarina.

The new star will be shown alongside the PURA Vision design concept at Automobili Pininfarina's private residence in Monterey for the week, as well as the Battista Edizione Nino Farina, which made its world dynamic debut at the Goodwood Festival of Speed in July. A fascinating new mini-documentary explaining the history, character and achievements of Nino Farina is published today with this press release.

PURA Vision 03

Paolo Dellachà, Chief Executive Officer for Automobili Pininfarina, said: "I am excited at the prospect of Automobili Pininfarina making an enormous impact at Monterey Car Week this year, delighting our customers, retailer partners and fans with a collection of wonderful new vehicles.

"It is a pivotal period in the evolution of Automobili Pininfarina. Our ambition when we launched the company in 2018 was to become the world´s first creator of purely electric luxury cars. Envisioning, designing, and delivering on the dreams of our clients. I am incredibly proud to now share what we have carefully prepared for our customers and fans in 2023.

"It is the first time anywhere in the world that these special models will be presented together – spearheaded by the extraordinary new B95 - an entirely new proposition that takes inspiration from our recently-revealed PURA Vision design concept."


Following its world premiere and dynamic debut at the Goodwood Festival of Speed in July, the Battista Edizione Nino Farina will be presented publicly in North America for the first time. It is a tribute to racing legend Nino Farina – nephew of Battista 'Pinin' Farina – with bespoke exterior and interior finishes and exquisite detailing that references Nino's racing success. Just five examples will ever exist and is the second 'design edition' in the Battista portfolio, following the rare and revered Battista Anniversario.

The Battista Edizione Nino Farina launch is supported by the creation of a new mini documentary dedicated to the legendary racing driver, with family members Daniele Farina and Paolo Pininfarina telling Nino's incredible life story. Featuring historic footage of the first ever F1 World Champion and emotional stories from the people who remember him best, it is a beautiful tribute to the famous racing son of the Italian family. The film can be viewed here, while the latest content from Automobili Pininfarina can be viewed on the brand's recently-launched TikTok channel, which can be accessed and followed here.


Expressing Automobili Pininfarina's PURA design philosophy and inspiration for its future vehicle portfolio, the new PURA Vision design concept will be shown at the company's 'Car Week' private residence in Carmel Valley, making its physical world premiere. It introduces a pioneering new era of electric luxury with an elegant silhouette and dramatic proportions. PURA Vision effortlessly transforms the DNA of iconic car designs of the past to define the future of Automobili Pininfarina – envisioned as a beautiful electric Luxury Utility Vehicle (e-LUV) of unmistakable presence.

SOURCE Automobili Pininfarina
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