G-SHOCK Expands its G-SHOCK Move Lineup of Timepieces with New Fitness Focused and Connected, GBA900

G-SHOCK Expands its G-SHOCK Move Lineup of Timepieces with New Fitness Focused and Connected, GBA900

Today, Casio announces another addition to its G-SHOCK MOVE lineup of fitness watches. The all-new GBA900 features innovative technological and design improvements, while still maintaining the same capabilities as its predecessor—the GBD100—one of the most functional and affordable fitness tracking watches G-SHOCK has ever made.

Coming in classic black or white the GBA900-1A and GBA900-7A are built with all the toughness of a G-SHOCK and come equipped with and accelerometer and Bluetooth® functionality that enable users to measure running distance, speed, pace, and calorie consumption, providing proactive and customized technology to support an active lifestyle.

The GBA900 automatically records daily movements and other data through Bluetooth® Connectivity and the G-SHOCK MOVE app. By using the built-in accelerometer, the running measurement function can log mileage, speed / pace, and calories burned. Additional features include a step tracker, a graph to display workout intensity, and an achievement graph to show progression towards individualized goals.

Design wise, the GBA900 features a slimmer case and a large LCD display area, which provides the user with increased visibility of the multi-functional digital display, while still displaying analog time. The lugs have ventilation parts to improve air exchange and moisture-wicking while the soft urethane band features multiple band holes, allowing for precise length adjustments and maximum comfort while the wearer is on the move.

As part of the release G-SHOCK has unveiled an exclusive landing page taking consumers through the features, which can be viewed HERE.

The GBA900 comes equipped with G-SHOCK technology including:
  • Shock Resistance
  • 200M Water Resistance
  • 2 Year Battery Life
  • Auto Double LED Light (Super Illuminator)
  • 1/100 Sec Stopwatch w/ Lap Memory 45
  • Countdown/Interval Timer (Up to 5 Timer Settings)
  • 5 Daily Alarm (1 SNZ)
  • Full Auto Calendar
  • World Time (31TZ, 48 Cities+UTC)

Both the GBA900-1A and GBA900-7A will retail for $130 and be available for pre-order beginning May 13th and for purchase on May 19th at select G-SHOCK retailers, the G-SHOCK Soho Store, and gshock.com.

SOURCE Casio America, Inc.
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