Wednesday, October 28, 2020
Today, Casio joins forces with longtime collaborator, New Era, to unveil a commemorative G-SHOCK x New Era timepiece, the GM110NE-1A, in celebration of the iconic headwear brand's 100th anniversary.
The elements of New Era are captured in the form of a gold flag at the 3 o'clock position in conjunction with an engraved gold IP case back and special package featuring the inscriptions "100," 1920-2020," which pay homage to the brand's storied history. Upholding the distinctive design of the G-SHOCK GM110, the custom timepiece boasts a dark gray metal-forged and polished IP bezel enriched with gold lettering matching its gold and black analog-digital dial.
The new GM110NE-1A comes with two interchangeable bands including a black cloth band lined with green on the underside, a nod to the sought after 59FIFTY cap, gold buckle and band keepers and sporting the embroidered New Era flag on the strap, and a sleek gold-specked black urethane band with a branded stainless-steel keeper in gold.
As part of the release, G-SHOCK has unveiled an exclusive landing page and video taking consumers through the features.
The limited-edition GM110NE-1A comes with additional G-SHOCK technology such as:
200M Water Resistance
Super Illuminator Auto LED Light
5 Multi-Function Alarms with 1 Snooze Alarm
World Time (31 Time Zones + UTC / 48 Cities)
1/100th Sec. Stopwatch (24Hr)
Countdown Timer (1Sec., 24Hr)
12/24 Hr. Time Formats
Full Auto Calendar
The GM110NE-1A will retail for $340 and will be available for purchase this November at select G-SHOCK retailers, the G-SHOCK Soho Store, and gshock.com.
SOURCE Casio America, Inc.