G-SHOCK To Release British Army X G-SHOCK MUDMASTER Collaborative Timepiece

G-SHOCK To Release British Army X G-SHOCK MUDMASTER Collaborative Timepiece

Today, Casio G-SHOCK debuts the first timepiece to be released as part of G-SHOCK and the United Kingdom Ministry of Defence new partnership. The partnership positions the watch brand as an official partner to Her Majesty's Armed Forces.

G-SHOCK's new GGB100BA-1A was built from a "Never Give Up" philosophy that makes it perfectly equipped to support the Armed Forces- both on and off-duty – all over the world. G-SHOCK is already the watch of choice for many in the Armed Forces around the world and this limited-edition release further cements the partnership as an official supplier to the United Kingdom Ministry of Defence.

The British Army X G-SHOCK MUDMASTER was built to withstand the harshest land environments and features an updated Carbon Core Guard Structure and triple-layered carbon-insert bezel, providing durability in a lightweight case. The special-edition MUDMASTER features a camouflage design inspired by the British Army's own Multi Terrain Pattern. Furthermore, the model sports an all-black dial, specifically used by the British Army, so as not to attract undue attention when worn on operations.

The MUDMASTER'S iconic cylindrical button structure was designed to limit debris from entering the watch, and its textured band and large buttons ensure ease of use and high visibility. Boasting a dual layered caseback of thin stainless steel and fine resin to keep it airtight, it becomes resistant to shocks while providing a comfortable feel to wear from day to night.

This special-edition MUDMASTER timepiece arrives with new technical features as well for location and activity-tracking technology. For example, as part of the Bluetooth® connectivity capabilities via the G-SHOCK Connected App, it is equipped with a special function within the app that provides a location indicator, mission log memory, location memory, sunrise and sunset data, calories burned and more. In addition, the timepiece's Quad sensors - compass, thermometer, altimeter/barometer, and step tracker - further enhance its capabilities.

The new timepiece also comes equipped with standard G-SHOCK technology including:

Shock Resistance
200M Water Resistance
1/100 Sec. Stopwatch
Countdown Timer
5 Daily Alarms
12/24 Hr Time Formats
Full Auto Calendar
World Time

The GGB100BA-1A will retail for $460 and will be available for purchase starting this April at select G-SHOCK retailers including Macy's, G-SHOCK Soho Store, and gshock.com.

SOURCE Casio America, Inc.
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