Axalta to Introduce a Fresh New Look at Daytona International Speedway

Axalta to Introduce a Fresh New Look at Daytona International Speedway

Axalta (NYSE: AXTA) announced today that its branded Center Injector at the Daytona International Speedway (DIS) will have a fresh new look in time for the DAYTONA 500 race on February 16. The Company's premium Imron industrial brand, which is a durable and high-gloss polyurethane, will be used on the façade to give the Axalta Injector a dynamic, bright and colorful new look that will delight race fans as they enter the speedway.

"We are thrilled to update the Center Injector with Axalta's Imron industrial coatings," said Dave Heflin, Vice President, Global Industrial Liquid Coatings. "Using our high performing and highly durable Imron industrial coatings in bright Axalta Red will ensure the entryway captures every car enthusiast's attention, getting them ready for fast action on the track for many years to come."

Axalta has had naming rights at the DIS since 2017. The partnership includes the Center Injector as well as specific areas of the "World Center of Racing" neighborhood, overlooking the famed start/finish line. The "World Center of Racing" celebrates the history and legacy of racing at DIS and features products that have been made better and look terrific in Axalta's bright and long-lasting coatings.

Imron industrial polyurethanes are available in solventborne and waterborne primer, topcoat, direct-to-metal (DTM), and clearcoat formulas, and are offered in multiple gloss levels, ranging from high-gloss to flat. The products are available in thousands of industrial solid colors and can be applied by brush, roller, or a variety of spray application methods, providing maximum flexibility.

"We look forward to revealing the new Imron-painted Center Injector for DAYTONA Speedweeks," Daytona International Speedway President Chip Wile said. "Axalta has been an incredible partner to Daytona International Speedway and this is a wonderful way to enhance our ongoing partnership."

The Axalta Center Injector activities for DAYTONA 500 include:
World Center of Racing - This open-air area provides fans with spectacular sights including an eye-level view of the flag stand, allowing for unprecedented views of the start/finish line. This massive entertainment space is roughly the size of two football fields where race fans can celebrate the history and legacy of racing at the iconic motorsports venue.
"We Coat It" Displays - From motorcycles to trucks, cars, wheels and much more, check out the wide variety of high-performance machinery for which Axalta provides innovative, colorful and beautiful coatings.

Check out all of the upcoming events at Daytona International Speedway.

Learn more about Axalta's racing sponsorships at

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