Wednesday, September 25, 2019
Today, Casio G-SHOCK announces the latest collection to its S-Series lineup of lifestyle watches. Designed with the active, modern woman in mind, the new fitness focused GMAB800 timepieces offer several functions useful for daily health management and workouts.
Inspired by the popular men's GBA800 Power Trainer collection, these new watches play off the collection's simple one-tone color design and offer a comfortable and compact case that has been reduced down to 45.2mm to better fit a woman's wrist.
The first women's collection offering Bluetooth connectivity via the G-SHOCK Connected App, the new watches also feature a triple-axis accelerometer that measures the number of steps the wearer takes per day, as well as the walking or running pace and calories burned.
The collection is available in a variety of colorways including a classic black (GMAB800-1A) and white (GMAB800-7A). For users looking to match their favorite athleisure wear, the watch is also available in grey with purple accents (GMAB800-8A) and neon yellow (GMAB800-9A).
The new timepieces also come equipped with G-SHOCK technology including:
200M water resistance and shock resistance
World Time (48 cities + UTC)
1/100th second stopwatch
200 Lap memory
Round timer (up to 20 sets of five timers can be configured)
Step tracker (step counts are graphed by intensity level for one day, one week, and one month)
Double LED Super Illuminator lights
12/24 Hour time formats
Full Auto Calendar
The GMAB800 collection will retail for $120 each and will be available for purchase starting this October at select G-SHOCK retailers including Macy's, G-SHOCK Soho Store, and gshock.com.
SOURCE Casio America, Inc.