Wednesday, March 27, 2019
The Rocky Mountain Automotive Press (RMAP) kicked off the Denver Auto Show by announcing the 2019 Ram 1500 as Truck of the Year.
"This year, competition for Truck of the Year with the Rocky Mountain Automotive Press was very intense and exciting with three very worthy trucks making the final vote," said Craig Conover, President of RMAP. "After a vote from all the members of RMAP, it was a clear choice for the new Ram 1500 to be awarded Truck of the Year in the Denver region."
For RMAP's Truck of the Year award, the vehicle nominating committee considered a number of attributes, including performance, fuel economy, value and vehicle features, to narrow down the field to three finalists. After voting by the entire RMAP membership was tallied, the 2019 Ram 1500 was voted the winner.
"The 2019 Ram 1500 with eTorque mild hybrid system is the benchmark for efficiency and durability with a high level of technology and luxury unexpected in a pickup truck," said Reid Bigland, Head of Ram Brand. "Recognition from the Rocky Mountain Automotive Press Association further solidifies our efforts in the design, engineering and manufacturing of the Ram 1500."
2019 marks the 13th annual Rocky Mountain Vehicle of the Year awards. The goal is to recognize trucks that are all-new or significantly revised for the 2019 model year. In order to be eligible for the award, vehicles must be in the Rocky Mountain regional press fleet and available for RMAP members to test. RMAP represents automotive journalists from Colorado, Utah, Wyoming, New Mexico and Arizona. RMAP's main goal is to promote an information exchange between automakers and journalists and to help consumers make informed decisions about their transportation needs.
2019 Ram 1500
The all-new 2019 Ram 1500 is a no-compromise truck, leading in luxury, efficiency, capability and innovation. Ram leads the full-size truck segment with significant gains in fuel efficiency through an all-new eTorque mild hybrid system in both V-6 and V-8 configurations. Overall weight for the Ram 1500 has been reduced by 225 pounds. The frame uses advanced materials and engineering to eliminate 100 pounds while increasing stiffness and durability for 12,750 pounds of towing capability and 2,300 pounds of payload. The new Uconnect 4C with a massive 12-inch touchscreen leads the pickup world with technology, featuring split-screen capability, 360-degree camera views and exclusive content from SiriusXM with 360L. Active safety and security systems join the technology onslaught with adaptive cruise control, automatic emergency braking and blind-spot monitoring.
About Ram Truck Brand
In 2009, the Ram Truck brand launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles.
That focus leads Ram to design the industry's most innovative, award-winning trucks, emphasizing durability, strength, technology and efficiency.
With a full lineup of trucks, including ProMaster and ProMaster City vans, the Ram brand builds trucks that get the hard work done and families where they need to go. From the no-compromise Ram 1500 that defines the future of pickup trucks with innovative design, the highest quality materials and class-exclusive technology, to the Ram Heavy Duty which combines the ability to out-power, out-tow and out-haul every single competitor with the segment's most comfortable ride and handling, Ram is committed to product leadership.
Ram continues to outperform the competition and sets the benchmarks for:
Most powerful: 1,000 lb.-ft of torque with Cummins Turbo Diesel
Highest towing capacity: 35,100 lbs. with Ram 3500
Heaviest payloads: 7,680 lbs. with Ram 3500
Most luxurious: Ram Limited with real wood, real leather and 12-inch Uconnect touchscreen
Best ride and handling with exclusive link coil rear and auto-level air suspensions
Most interior space with Ram Mega Cab
Most capable full-size off-road pickup – Ram Power Wagon
Highest owner loyalty of any half-ton pickup
Over the last 30 years, Ram has the highest percentage of pickups still on the road
Giving maximum effort all day, every day with confidence, the Ram Truck lineup steps forward with the full force of modern capability providing confidence-inspiring features and class-exclusive vehicle safety.
SOURCE FCA US LLC