Friday, January 11, 2019
"Hyundai strives to improve the car buying experience, and the new 'Hyundai Showroom Live' feature leverages new technology for a more engaging, personal and interactive experience with our products," said Dean Evans, CMO, Hyundai Motor America. "Customers are shopping fewer brands and completing most of their research online, so this tool is an opportunity for them to learn more about our vehicles from the comfort of their home. And when they decide to move forward in the buying process, a simpler and more modern car buying experience will be waiting for them through Shopper Assurance."
The video chat live feed occurs three days a week—Tuesdays, Wednesdays and Thursdays—from 8 a.m. to noon, Pacific Time. Each session will last 1 hour, with a 30-minute break in between. During the hour-long session, a Hyundai product specialist will provide a detailed exterior and interior walk around of a Hyundai vehicle and will respond to specific questions submitted by customers. A different Hyundai model will be rotated in the studio each day.
At the scheduled times, the interactive chat platform, "Hyundai Showroom Live," will automatically launch on the Hyundai website homepage and prompt interested consumers to enter. Users can ask a question of the presenter at any time through the video chat window. The product specialists see questions on their iPad screens, which also contain quick reference information about each vehicle to answer more technical user questions. Customers can easily click to the other sections of Hyundai's website to learn more about the vehicle or to find a dealer near them. They can also continue the buying process and take advantage of Hyundai's Shopper Assurance conveniences, which include transparent pricing, flexible test drives, a streamlined purchase and a three-day worry-free exchange. When the service is offline, customers get a message about the times when the sessions will be hosted.
"Hyundai Showroom Live" is powered by Whisbi, a video chat provider that INNOCEAN USA, Hyundai's agency of record, identified as a unique new way to engage consumers. INNOCEAN worked with Whisbi to bring the program to life and is managing the on-set production.
SOURCE Hyundai Motor America