Wednesday, November 14, 2018
Ava's Expanding International Footprint
With the addition of Hong Kong, Ava's international footprint now extends through North America, Europe, and Asia. Launched in the US in July 2016, the bracelet is sold in 33 countries and has helped more than 16,000 women(*) become pregnant, with about 50 new pregnancies a day(**) being reported among Ava users.
"We have seen huge demand from women in Asiawho have been waiting for a better way to track their cycles, improve their chances of conception and get valuable insights to take control of their health," said Ava Co-founder Lea von Bidder. "With this Hong Kong launch, we are excited to meet the need here and as a stepping stone to the rest of Asia."
Updated Hardware, App Features, and Pregnancy Guarantee Premium Packages
Ava's latest improved and updated sensor bracelet features a sleeker strap and redesigned pod optimized for better performance and comfort, along with a silent alarm to wake wearers with a discrete vibration. In addition, the Ava app now includes a newsfeed-style dashboard, allowing Ava to engage directly with its users. Users can now also customize the health dashboard, allowing them more freedom to personalize their app experience.
In the US, Ava customers now have two new bundled packages available if they want to upgrade their purchase: The "Plus" version, $399, includes a one-year pregnancy guarantee (users who do not conceive within 12 months of using Ava can receive a full refund of the purchase price***), along with an e-book filled with science-backed information about conceiving and helpful tips and tricks about cycle-tracking and access to expert-led health, fertility and pregnancy webinars. The "Premium" version for $699 includes the one-year money-back pregnancy guarantee, access to the e-book and Webinars, as well as 100 minutes of one-on-one coaching with an Ava-certified fertility coach.
"We enhanced our bracelet features and introduced these new value-add services -- from science-backed, expert information and guidance in e-books and Webinars, to one-on-one fertility coaching -- with the ultimate goal of helping Ava users get pregnant faster," explained von Bidder. "Our goal is to set Ava users up for success - and feel supported - in their journey to conception and we believe that if Ava can't help you get pregnant with all these resources and guidance, we don't think you should have to pay for it."