Wednesday, August 1, 2018
Logitech has agreed to acquire Blue Microphones, a leader in studio-quality microphones these past 20 years.
Their products are used by music artists – legends and talents such as Bob Dylan and Imagine Dragons – so they can create their own distinctive sound in the highest quality.
And that’s not all. If you haven’t heard of Blue’s Yeti and Snowball lines of microphones, you really need to check them out. In truth, you really have heard them … on most of your favorite podcasts, streams and YouTube channels. Because if you’re not using a Blue mic, your go-to internet personalities probably are.
We loved Blue and their products the moment we discovered them. And we’re convinced we can do great things together. Here’s what CEO, Bracken Darrell has to say:
“Logitech’s acquisition of Blue Microphones will accelerate our entry into a growing market, and offers another way for us to help bring people’s passions (from music to blogging) to life. Joining with Blue is an adjacent opportunity for us – a new way to grow – with additional synergies related to our existing gaming, PC webcam and audio categories. It’s exciting!”
And from John Maier, Blue Microphones CEO:
“Blue and Logitech have a lot in common. Both companies work at being small, fast and hungry, crafting great products with cutting-edge design and technology. We’re an established leader in the broadcasting space with a strong product portfolio. Logitech has design at its heart, tech know-how and global reach. Together we can do amazing things.”
For Logitech, this is a new space. But, at the same time, it’s not at all. Gamers are already using our Logitech G webcams to stream. People are video calling with friends and family thanks to Logitech every day. And in business, our audio and video know-how is apparent every time a video meeting takes place at the office. Joining up with Blue and their microphone lines is a logical adjacent opportunity with great synergies.