Thursday, March 29, 2018



Facebook shuts down Partner Categories, says it will stop using data from third-party aggregators like Experian to supplement its own data for ad targeting 


Facebook: We want to let advertisers know that we will be shutting down Partner Categories. This product enables third party data providers to offer their targeting directly on Facebook. While this is common industry practice, we believe this step, winding down over the next six months, will help improve people’s privacy on Facebook.

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