Tuesday, February 27, 2018
Facebook: Today we’re announcing the Facebook Journalism Project: Local News Subscriptions Accelerator, a $3 million, three-month pilot program in the United States to help metro newspapers take their digital subscription business to a new level.
We often talk to publishers about what the future of journalism looks like and local news publishers tell us that digital subscribers are critical to the long-term sustainability of their business. We know Facebook is one part of the strategy to engage readers and ultimately drive paid subscriptions.
The Accelerator will work with 10-15 metro news organizations to unlock strategies that help publishers build digital customer acquisitions on and off our platform. We are working with Tim Griggs, a former New York Times executive and leading digital media consultant, to helm the program’s curriculum focused on understanding digital audiences and building marketing plans for digital subscriber acquisition.
Participating publishers will convene in-person once a month, receive coaching from digital subscription experts, and participate in weekly trainings covering a broad array of digital subscriptions marketing activities, including but not limited to the use of Facebook. Working with program coaches, publishers will then design individual projects that tackle their unique business needs. Grant funding will empower each publisher to implement solutions that help elevate their subscription business.