Twitter is selling a new kind of ad: Sponsored Moments

Twitter now lets advertisers sponsor Moments from select publishers

Twitter: Twitter helps brands be relevant in the moment, and there’s no better way to do that than to be relevant within Twitter Moments. More people are consuming Twitter Moments than ever before, including Moments created by top publishers in sports, entertainment and news. With that brings new premium inventory for advertisers and today, we are pleased to share a new In-Stream Sponsorships feature, sponsored Moments.

Now, advertisers can sponsor Moments from premium content partners and reach audiences at scale while they view the content they are most passionate about. Sponsored Moments include interstitial Tweets from the brand as well as a branded cover. Similar to other In-Stream Sponsorships, advertisers can promote the Moment to their specific target audience, expanding reach beyond the content partner’s existing followers.

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