Wednesday, January 24, 2018
Since January 28 is International Data Privacy Day, it’s a good time to talk about one of Firefox Quantum’s most powerful features — Opt-in Tracking Protection. To jog your memory, we launched Tracking Protection in Private Browsing mode two years ago, which was unheard of at the time. Users could freely browse in Private Browsing mode without worrying about being tracked and getting inundated with ads. Since then we’ve studied Tracking Protection and found that, in addition to protecting their privacy, users actually have a better, faster experience with the web when pages load without trackers. That is why in November we upped the ante in Firefox Quantum and began offering our users the option to turn on Tracking Protection all the time. 24-7.