Friday, November 29, 2013
Think of how many e-mails you send during a typical day, whether it’s from your company account or your personal account. Now think about what those e-mails may look like; are they just text, or do you drop in a funny picture for effect?
Usually if you’re looking to use an e-mail for business purposes you may make use of a signature in order to put in some contact information – including an address, phone number and e-mail address.
But plain text is unlikely to grab the attention of your audience, unless of course they are looking at your e-mail for that information, something a little more visually appealing might help, particularly if your business has many departments.
Tailoring your e-mails using e-mail stationary gives you the chance to make your e-mails look more appealing and also to give your customers an option to check out your company and it’s services.
Company-wide e-mail stationary allows you to apply branding to your external e-mails, advertising services and links such as click-to-call and social media links. This can be particularly useful for attracting customers and potential clients to promotions and informative social media accounts.
If you’ve larger departments which are further split into sections – including sales, marketing and IT – then with e-mail stationary you can customize each employee’s e-mail footer to include individual details including job title, department and contact information. By taking this a step further, you could personalise messages from specific sections of your company to tailor these images accordingly. For example, if you owned an estate agents, you could have all of the members of your 'letting' team have banners within their emails promoting houses that are available to let, along with all of the staff members who sell houses having banners related to that. This ensures that the banners are targeted to the people receiving them so that the content is relevant.
This element of customization allows you to keep a professional design throughout the main company e-mails while allowing personalization for departments and employees, helping to add a more personal touch to their outgoing e-mails. Another example would be if you worked in the website development and design industry. Designers could have images targeting design work and promotional services, your search engine optimisation team could have banners relating to improving your conversions and return on investments and your website development team could have information on new plugins and modules available for your new website. The possibilities are endless!
Many of these customizable e-mail stationary designs are also compatible across mobile platforms, making it easier to reach potential customers who may prefer checking their e-mails on the move.
E-mail marketing signatures also come with tracking tools to help you calculate the effectiveness of your current campaigns, giving you an idea of how many people have clicked on particular links what sort of anchor text works for that campaign. This can be a useful tool for business who specialize in seasonal promotions.
If you're not already using images within your email signature, it's something that I would strongly suggest you try out. It's a very cheap way to test cross selling within your company and a fairly low barrier to entry.
This article has been written by Stephen Philips from GrowthMail. GrowthMail provide email signature software to hundreds of businesses around the UK to help improve their conversions and sales. If you'd like to find out more, please visit the GrowthMail website at http://www.growthmail.co.uk.