Wednesday, January 2, 2013
Think of your website as a first impression of your business to a potential customer. For a customer who wants to know more about you as a Managed Service Provider, they are going to visit your website to find out what you’re all about. Since you don’t have the opportunity to meet those potential customers in person, you really have to wow them through the use of your website, which will tell them more about the services and products you provide. For an MSP, creating a website seems like a pretty simple process, but if you provide a website that doesn’t perform, you are going to lose potential customers.
Whether you are in the process of developing your first website or fine-tuning an existing one, you need to determine who you are marketing your products and services to. The very basis of your website is going to revolve around who your audience is. As an MSP, you have the potential to market to many types of industries and businesses and many types of customers. Chances are you cater to a specific type of industry, i.e., a health care office. Maybe you provide products and services to large corporations or maybe your MSP services can only take on a handful of smaller companies. Whoever your target audience may be, your website needs to portray that and speak specifically to those people. Offering a webpage that reaches out to many different industries and customers will leave potential customers wondering where your focus lies and if you can meet their needs. Once you determine your audience, it will make it a lot easier to decide what content to add to your website.
Start by looking at the information that you provide on your website. Make sure that you have included plenty of information so that potential customers can make an informed decision about you as an MSP. Information should constantly be updated and easy to read. As a MSP, technology, systems and fast responses are your specialty. Having outdated or incomplete information will have customers questioning your efficiency and how well-informed you are on cutting-edge systems and programs that are supposed to keep their efficiency up. Since you are also presenting this information to customers who don’t necessarily understand the technology field and language, it is up to you to present your services and products in terms that they can understand.
Still, all your efforts your efforts to effectively reach customers will be worthless and irrelevant if the navigation and accessibility of your website is useless. With the Internet, people want results and want them fast. They don’t have time to spend navigating through complicated web pages and trying to read information that is hard to understand. Assess how easy it is for customers to navigate your website and find the information they need. Your homepage should provide customers with all the information they need to know on their first visit about you as an MSP and what you can do for them. Do you make it easy for them to navigate through the rest of your website as well? Do all the links work? Your current and future customers should be able to get to everything they need in just 2-3 clicks. For convenience, you should also have a search engine bar at the top of your homepage to make finding information that much easier. Contact information should be easy for them to find as well. You want to make yourself approachable to customers who have questions or concerns.
No matter how well-written your website is, another part of creating that image as an MSP is including visuals as well. In addition to well-written and well-delivered content, a website in terms of using visuals and media will show customers that you have taken the time to present your business as an MSP nicely. Add pictures that can be easily downloaded and multi-media videos that will engage customers and educate them on your services and products. Although be aware that your content and media need to be user-friendly to those who might have a slower internet connection. You don’t want over the top media and visuals cause their computers to freeze and crash whenever they try to visit your website. Other media you can include are things like press releases, brochures, customer testimonials and customer reviews.
Overall, the final product of your website is what will set the tone for your MSP image. It will be professional and easy to navigate for customers and present them with knowledge of what you can do for their business. A great website will have structure, flow smoothly, and not feel disorganized or disjointed. So do your MSP image a favor, and put time and effort into giving customers a website that’s as mind-blowing as the products and services you provide.
This article was written by Jacob Turner on behalf of GMS Live Expert.