The Social Media Lifecycle [Infographic]

uberVU created the infographic below from the data they collected for the white paper, which is a must-read for CMOs, marketers, social media specialists, and anyone who wants to learn how to use social media to achieve business goals and track key performance indicators.

Key takeaways:

• How to use the Social Media Lifecycle: The key steps that get you from monitoring to decision, action, and results
• Best practices for monitoring, analytics, engagement, reporting, and collaboration, modeled after the most successful brands in social media
• What Social Media ROI is, how to think about it, and ways to measure it