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Monday, June 10, 2013


Whether you’re a search optimiser, a webmaster, an app developer or a social media guru, there are several rules that will apply to you and the way that you do business. Regardless of your precise niche, you are working in the internet/technology industry and that carries with it a number of in-built rules and assumptions.





While there are many different rules though, some of them are more important than others and some in particular can be the difference between success and failure. Here I am going to share with you one of the most important rules of all, which will help you to produce better work, find more clients and survive in the industry longer.

And that rule is simple: live what you do.

This might sound rather vague and not particular helpful, but hear me out before you make any judgements and you might well find that you don’t quite embody your industry in the way that you probably should.



Living the Internet

The first way you should be living what you do, is in the way that you keep up-to-date with news and make sure that you are always on the cutting edge. As you work in the technology/internet industry, that means you should be constantly reading sites like ‘Wired’ and ‘The Verge’ so that you are the first to know about new releases and new technologies that are changing the landscape you operate in daily. It’s not good enough to just hear it through the grapevine – you need to be constantly taking in as much detailed information as possible on a whole range of related topics in order to second guess the market and keep coming out with the very ‘latest’ thing.

You also need to become an early adopter so that you can see what is coming and so that you can really immerse yourself in new infrastructures. If you don’t have a Windows 8 computer yet, then you should get one. Why? Because Windows 8 might just be the next best thing, and it’s only by experimenting with Metro Apps and seeing what websites look like in the new IE browser that you can make sure you’re ready for that eventuality.






Living What You Do

You also need to live what you do specifically – so that it becomes a part of who you are. What do I mean by this? Well several things, actually.

First of all, you need to make sure that you really embody the message that you are trying to push. If you run a health and fitness website for instance, then you need to make sure that you are healthy and strong. It’s not good enough to just write about it – people can spot a phony and they’ll wonder why there are no pictures of you on your site. If you are selling SEO services likewise, you should be passionate about the way you promote sites. That way you passion will come across when you meet people, and you’ll get more clients as a result.





Finally, if you have a website then you should read it. If you have an app, then you should use it. You should create the things you create for people like yourself and then integrate those things into your lifestyle. Why? Because that’s the way that you’ll spot the problems with what you’ve created and that’s the way that you’ll come up with ways to make it better.

In short you need to become inseparable from whatever it is that you do. Only then will you be able to truly lead the pack.


Author Bio:

Today’s guest author Mike K; is an internet marketing consultant at Wisdek. He is passionate about his work and strives tirelessly to get top notch results for his firm. When he isn’t busy with work, he likes to listen to soothing music over a cup of coffee.

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