Tuesday, February 5, 2013
If you are a business owner doing most of your transactions online, you probably already know why you need a mobile app for your business. When it comes to accessibility, the new frontier is the mobile device, which is the gadget that most people have with them at any given time. Most people bring their tablets and smartphones wherever they go and often prefer to browse the internet through these devices. This is the reason why if you want to stay connected to your customers you need to have an mobile, not just an online, presence.
Reasons to Create a Mobile App For Your Business
A mobile app is one of the ways that you can make access to your business and services easier on your customers. A mobile app is more than your online presence.This is one way to engage your customers directly which can be very helpful for purchases and for spreading news about your products and services in a medium that is accessible to customers 24 hours a day. This is a more direct way of engaging your customers compared to email newsletter subscriptions because your customers make the decision to install your app on their devices. This means that you have access to your customers at any time of the day, any day of the week. An app for your business is also very easy to build and in some cases, will not cost you anything at all. There are dozens of app builders online that will allow you to design and launch your own app without the need for any web development skills.
How to Make Your App Attractive to Customers
Before you can reap the benefits of engaging your customers through your own business app, it is important that they install your app first. This is often the most difficult part of the process since most customers will not download an app that they won't be using any time soon. It is important to show the customers that installing the app has a few benefits. You can do this by including freebies with each installation, such as vouchers and discounts for products or services. Other freebies that you can hand out include product catalogs and eBooks with content that is related to your product but useful for customers as well. If you are offering food services, you can offer your entire menu to allow your customers to flip through your menu as they head to your restaurant. You can make the app more enticing to install if the app is free. If you have a delivery service, you can also include a tracking software that allows customers to keep track of food orders so they can know the estimated time of arrival of their orders.
A mobile app can do wonders for your business especially if you do a majority of your customer transactions online. Aside from allowing you to have direct access to your customers, apps also allow you to provide perks and incentives that encourage customer loyalty and interaction.
Rosalyn W. Hearne is currently employed in a social media marketing and SEO company where she writes web content. She has authored many content the likes of iLiving App review that makes brands more prominent online.