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Friday, May 29, 2015



Marketing is a very broad term, but it’s quite simple to understand. Marketing is the act of promoting your business. Simple! When you delve into the deeper world of marketing, things can begin to get a little complicated. We’re not going to do that though! For now, let’s focus on the simple stuff with 10 marketing tips anybody can use. 


Network

No matter who you are, what you do or what your goals are, networking can help you. There’s an old saying, ‘it’s not what you know, it’s who you know’ - it’s so true! You never know who you might be introduced to, and what opportunities might be presented to you as a result. Make sure you attend conferences and other events that will allow you to network and make valuable connections.


Go Out of Your Way

Go out of your way to help clients and colleagues. Heck, even help other businesses. If you can’t take on a job, refer them to a company who will be able to. The other company will really appreciate this and may one day return the favour. Being nice and thoughtful gets you places!


Know Your Audience

You must know your audience. No marketing plan is right if you don’t know them inside out. You’ll need to do some market research to get to know them better. Find out their likes, dislikes, and how you can engage with them. It’ll get you far!



Utilize Social Media

Social media is a massive marketing tool these days, so make sure you utilize it and use it to your advantage. Connect with people who you can work with, engage them and share interesting things. A good digital agency will always tell you this!


Be Consistent
Whatever you do, make sure you’re consistent. Using a technique and failing to be consistent with it won’t get you brilliant results.


Come Up With a Brand Personality

A brand personality will help people to trust your brand, recognise it, and engage with it better. It can be serious, funny, flirty - you name it. Whatever you think suits your brand. Make sure you keep it the same and bear it in mind when engaging with your customers. This is a great tip for startups.


Get a Website

If you haven’t got a website, many of these tips will be pointless. A website can always help you to achieve your goals, even if you run an offline business. If you’re on a tight budget, it’s possible to put one together yourself.
Write a Blog

Blogging is a fantastic marketing technique, and will direct more traffic to your site. You could even develop a loyal following!


Try New Things

Not getting the results you want? Progress slowed down? Try new things! Marketing is always evolving.


Always Monitor Your Progress

Always monitor your progress. How else will you know if a technique is working or not? There are different ways you can keep an eye on it, depending on what you are doing.

Bear these marketing tips in mind, whatever it is you’re trying to achieve. They can help anybody. See you again soon!


 

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