Showing posts with label Google. Show all posts

Google Glass Public Units Sold Out

Google made Google Glass available to the public for the first time yesterday, the device was available to buy for $1,500 yesterday only.
Now Google has revealed that they managed to sell all of the Google Glass devices that were allocated for the public, although they did not reveal home many Google Glass Units were sold.
Welcome to our new Explorers! All spots in the Explorer Program have been claimed for now, but if you missed it this time, don’t worry. We’ll be trying new ways to expand the Explorer program in the future. You can sign up below to stay updated. That’s all for now, folks.
It looks like Google has plans to offer Google Glass to everyone again in the future, although the company has yet to reveal any details on this.
Source GoogleThe Next Web
Wednesday, April 16, 2014

Google Glass Kit Kat Update is Released

Google Glass will go on sale today to the general public, it will be available for one day only, and anyone will be able to purchase the device in the next twenty four hours.
Ahead of the general sale of Glass, Google has released the Android Kit Kat update for Google Glass, and this brings a range of new features to Google’s wearable device.
You’ve been asking us when the next round of updates were coming. Well, they’re coming later this week! We know it’s been a little while, but this is a big one and we think it’s well worth the wait. Here’s what you’ll find in the new release:
KitKat for Glass – Our most exciting update is subtle, but big. We’ve been working on a significant upgrade to a new version of the Glass software. It’s not a change you can see, but it brings improved battery life and makes Glass more reliable and easier to update in the future. And now that Glass runs Android KitKat, developers can write Glassware using the latest Android SDK goodness, along with new features from our GDK.
The update brings a range of new features to Google Glass, which include updates to photos, although Google has decided to remove video calls from Glass for now.
Source Google
Tuesday, April 15, 2014

US Air Force Is Using Google Glass

According to a recent report by Venture Beat, the US Air Force is testing out Google Glass, and if the test go to plan Google Glass could be used by the military in the future.
A research team at Wright Paterson Air Force bases in Ohio are testing Google Glass, the group is called BATMAN which stands for Battlefield Air Targeting Man-Aided, and they are working on software and apps for Google Glass.
It doesn’t appear that Google and the US Air Force are working together on the project, and the Air Force purchased two pairs of the Google Glass devices through Google’s Glass Explorer program.
This is not the first time we have seen Google Glass used by the military and other services, as we have seen Firemen and Police officers using Google Glass.
Source Venture Beat
Wednesday, April 9, 2014

Chrome 34 Launches With New Features

Today Google developers have announced the release of Chrome 34 from the testing channel to the Stable channel for Windows, Mac, and Linux.
The latest Chrome 34.0.1847.116 version includes a number of fixes and improvements, including, a number of new apps/extension APIs and a different look for Win8 Metro mode.
Together with Responsive Images and Unprefixed Web Audio as well as the ability to import supervised users onto new computers and lots of under the hood changes for stability and performance. Google explains:
“This update includes 31 security fixes. Below, we highlight fixes that were either contributed by external researchers or particularly interesting.
As we’ve previously discussed, Chrome will now offer to remember and fill password fields in the presence of autocomplete=off. This gives more power to users in spirit of the priority of constituencies, and it encourages the use of the Chrome password manager so users can have more complex passwords.”
Source: Google

Livestream Google Glass App Unveiled

At NAB 2014 this week the world’s largest electronic media show covering filmed entertainment and the development. Livestream has taken the opportunity to announced the launch of its new Livestream Google Glass application.
The new Livestream Google Glass application has been created to enable Livestream users to share video on the video website and enables you to stream hands-free live streaming video from your Google Glass device.
“The first live broadcasting video app for Google Glass allows users to broadcast live from their Glass camera to Livestream’s Platform™ with a single tap. Additionally, Livestream’s Glass app enables users to view real-time chat messages from audiences online and respond via voice. The app can also be used as a remote camera with Livestream Studio”
To start a new event using the Livestream Google Glass app can be initiated by using a voice command “Livestream” together with a single tap on the side of your Glass headset enables you to stream footage live to your account.
To set up the connection between your Google Glass headset and the Livestream website you will need to scan a QR code using your Google Glass eyewear. Livestream Co-Founder and Chief Product Officer, Phil Worthington explains Our mission is to democratize live video broadcasting, so this is the best step in our revolution. We want to be on every device possible,”
For more information on the new Livestream Google Glass App jump over to the Livestream website for details.
Source: Livestream : Engadget
Monday, April 7, 2014

Google Pays $1.4 Million Fine For Street View In Italy

Google has been fined $1.4 million US dollars in Italy by the Italian data protection watchdog, and this fine is because Google apparently used cars in Italy which were not easy to spot as Street View cars.
Google have previously faced a number of fines in Europe relating to Street View, although previous ones were related to data collection.
Cars belonging to the giant of Mountain View roamed Italy’s streets without being entirely recognizable as such, therefore not allowing the people present in those places to decide whether to be photographed or not,” it said in a statement, referring to Google’s base at Mountain View in California.
According to Google, the most recent fine from the Italian watchdog, related to a case against them from 2010, and they have now made various changes to comply with the Italian authorities.
Source Reuters

Google I/O 2014 Ticket Sales Open On April 8th

Google will start take applications for Google I/O tickets from April 8 to 10th 2014, and will notify winners shortly afterwards. Normally there are about 5,500 tickets Available for developers to attend the event so your odds of being selected to attend are still going to be slim. Google explains :
“Now, on to what I know you’re waiting to hear about most. A month ago, we mentioned that this year’s registration process would be different. You won’t need to scramble the second registration opens, as we will not be implementing a first-come-first-served model this year. Instead, registration will remain open from April 8 – 10 and you can apply any time during this window. We’ll randomly select applicants after the window closes on April 10, and send ticket purchase confirmation emails shortly thereafter.
So sit back, relax, sleep in, and visit the Google I/O website from April 8-10 when the registration window is open.”
For more information on this years Google I/O 2014 event jump over to the official Google I/O websitefor details.
Source: Google
Thursday, March 27, 2014

Google Now Cards Available in Chrome for Desktops and Notebooks

Google has this started rolling out its new Google Now service to desktops and notebooks systems after only being initially available on smartphones.
Google originally started allowing users to enjoy Google Now in beta releases of their Chrome browser back in February of this year. Now Google is removing this beta development label and making the service available to all users that use their Chrome browser and sign in.
The Google Now service provides users with cards that include notifications, weather forecasts, upcoming appointments, news updates and more for users to enjoy.
“If you use Google Now on your mobile device, you can see certain Now cards on your desktop computer if you’re signed into Chrome, including weather, sports scores, commute traffic, and event reminders cards. Some of these cards may be based on the location of your mobile device.
Google Now on Chrome shows a subset of the Now cards you see on your mobile device, which uses your device’s location. You can edit your location settings (Location Reporting and Location History) on your Android or iOS device at any time.”
Google announced earlier this month when unveiling their new Google smartwatch device running a new and stripped down version of Android called Android Wear, that Google Now will be a key feature of the new wearable operating system.
For more information on the new Google Now service arriving on desktop and notebook systems running Google’s Chrome browser, Jump over to the official Google Now website for more details and what you can expect from the service.
Source: Liliputing : Google
Tuesday, March 25, 2014

Gmail Gets Updated With Encrypted HTTPS Connection

Google has announced that they have updated Gmail to make it more secure, from now on Gmail will use an encrypted HTTPS connection.
Google’s Gmail has supported HTTPS since it launched, and HTTPS was made the default connection back in 2010, the company has said that the changed are designed to make your emails more secure.
Starting today, Gmail will always use an encrypted HTTPS connection when you check or send email. Gmail has supported HTTPS since the day it launched, and in 2010 we made HTTPS the default. Today’s change means that no one can listen in on your messages as they go back and forth between you and Gmail’s servers—no matter if you’re using public WiFi or logging in from your computer, phone or tablet.
In addition, every single email message you send or receive—100 percent of them—is encrypted while moving internally. This ensures that your messages are safe not only when they move between you and Gmail’s servers, but also as they move between Google’s data centers—something we made a top priority after last summer’s revelations.
You can find out more information over at the official Google blog at the link below.
Source Google
Friday, March 21, 2014

Google Maps For Android Updated

Google has been busy updating several of its apps in the past few weeks, introducing several new features. Not too long ago, the company pushed updates for Google Wallet and Google Translate with a few exciting features.
These are not the only apps, recently, Google also pushed an update for Google Maps for Android. It’s not a big update, but still comes with several handy features on board. Dive in to find out more.
Along with the usual bug fixes, the latest update comes with a handy new feature that shows you upcoming events at the venues you’re visiting. For instance, if you’re in an exhibition area, it will show you the upcoming list of events in that particle venue, just below its address. Sounds interesting? Well, it is.
Apart from the list of upcoming events, you can also tap and hold anywhere on the map on your Android device to drop a pin and save the location, if you’re a frequent visitor of that place. Additionally, you can also share that location as well.
If you’re a regular Google Maps for Android user, you can grab the latest version from the Google Play Store using the link below.
Saturday, March 15, 2014

Google Nexus Smartwatch Specs Leaked

The Google Nexus Smartwatch will apparently come with a 1.65 inch IPS LCD display that will be equipped with a resolution of 280 x 280 pixels.
The device will feature 512MB of RAM, apparently the exact processor that the Google Nexus Smartwatch will come with has yet to be decided by both Google and LG.
Google announced on Monday that they would be launching a new Android SDK for wearable devices in the next two weeks.
We suspect that the Google Nexus Smartwatch will launch at the Google I/O developer conference, which takes place in June.
This will give developers a couple of months to use the new Android SDK for wearable devices, to develop applications that could be used in the new Google Nexus Smartwatch.
Source @evleaks
Image Credit Digital Trends
Friday, March 14, 2014

Google Drive Prices Cut

If you are looking for a little extra cloud storage space, you might be interested to know that Google has today slashed the prices on its Google Drive cloud storage and now offers a massive 1TB of cloud storage for just $9.99 per month.
A 100GB Google Drive plan which was previously $4.99 per month is now just $1.99 and Google is still offering their free package which provides 15GB of cloud storage for nothing.
The new move by Google will surely hurt Dropbox which is preparing for its IPO and which currently offers users 100GB of cloud storage for $9.99 per month nearly $8 more than Google’s offering which equates to a saving of $96 per year for the basic package. Google explains :
“We’ve lowered the price of our monthly storage plans to $1.99 for 100GB (previously $4.99), $9.99 for 1TB (previously $49.99), and $99.99 for 10TB, with even more storage available if you need it. How big is a terabyte anyway? Well, that’s enough storage for you to take a selfie twice a day for the next 200 years and still have room left over for… shall we say… less important things. Like before, storage continues to work across Drive, Gmail and Google+ Photos. And, of course, the 15GB plan remains free.”

Microsoft also offers a cloud storage service via its OneDrive which currently offers users 50 GB for $25 per year. With Box offering users 100GB for $5 per month. For more information on the new Google Drice pricing jump over to the Google Drive Blog website for details.
Source: Google

Google Introduces Add-ons for Docs and Sheets in Google Drive

Google has announced the arrival of add-on to its online Office productivity suite on Google Drive, specifically Google Docs and Sheets.
The add-ons work in a similar fashion as Google Chrome extensions, bringing in support for tools from third-party developers to additional features, and integrations with third-party apps, thus improving the capabilities of both apps.
You use Google Docs and Sheets to get all sorts of stuff done—whether you’re staying up late to finish that final paper or just getting started on a new project at the office. But to help take some of that work off your shoulders, today we’re launching add-ons—new tools created by developer partners that give you even more features in your documents and spreadsheets.
To get access to add-ons, all you have to do is open a doc or spreadsheets, and select Add-ons > Get Add-ons from the task bar. Do note that the add-ons for Sheets are only available for new Google Sheets, and not the ones you’ve already created online. So this might be a bummer that you might have to create a new sheet and transfer the data to it if you want to make use of the add-ons.
There are dozens of add-ons already available in Google Drive, including Merge by MailChimp, Easybib Bibliography Creator, Thesaurus and many more. Head over to Google Drive to see if you can find a useful one to boost your productivity.
Wednesday, March 12, 2014

Jawbone Android App Updated

This week the Jawbone Android app has received a new update that has brought with it a number of new features for users to enjoy, together with the obligatory bug fixes and performance tweaks you would expect when an update is released for an Android application.
New features released in this latest Jawbone Android app include the ability for wireless synchronisation with the Up24 band together with push notifications.
The new additions to the Jawbone Android app bring it more in line with its iOS equivalent, allowing users to now be motivated by notifications throughout the day on their way to accomplishing their daily goals.

The Jawbone Android app also now allows users the ability create custom reminders and also offers sunrise and sunset times within the sleep graph, providing an alternative guide when managing your sleep patterns.
The latest update to the Jawbone Android application is now available to download from the Google Play Store from today.
Tuesday, March 11, 2014

Google Sold Millions Of Chromecast Devices

The Google Chromecast has been a popular device for the company, although Google have not released any details on how many of the device they have sold.
Google’s Sundar Pichai recently revealed at SXSW that the company has sold ‘millions’ of Google Chromecast devices, and whilst these are not concrete figures, it does give us an idea on how popular the device is.
The Google Chromecast was launched last July in the US, and it was launched in the UK earlier this month, the $35 streaming device has been a popular venture for Google.
When it launched last year, the device sold out immediately, and Pichai’s announcement of ‘millions’ sold would mean that Google have sold at least 2 million of the device since it launched last year.
We have also seen a number of other manufacturers release similar devices since the launch of the Chromcast, last week Roku launched a similar device which retails for $49.
It would be interesting to find out just how many of the Chromecast Google have sold since it launched last year.
Source Slashgear
Monday, March 10, 2014

Gmail for iOS Gets an Update

The latest Gmail for iOS update brings a few much needed features and enhancements for iOS devices, including background refresh and a simplified sign-in process.
The latest Gmail for iOS brings background app refresh, a much requested feature, which will automatically refresh the app in the background, and fetches your emails even when the application is not open. The new feature requires users to be on iOS 7, with at least one type of notification (badge, alert, or banner) turned on. This means every time you launch the app, it will be up to date with your latest emails.
Secondly, the update also brings single sign-in feature. What this means is that logging in to any of the Google Apps such as Drive, Gmail or any other, the other Google apps will automatically let you sign-in to the app with a single tap, without the need for you to enter your credentials again.
If you’re a regular user of Gmail, head over the App Store and update the app. Do note that you may have to login to Gmail again after updating.
Source: App Store
Thursday, March 6, 2014

How To Manage Your Location Settings In Google Maps

Keeping track of a user’s location is set on a per-device basis. This enables specific apps to offer more accurate information if location access is switched on. The same principle applies to Google apps, but Google has its own set of location settings. These refer specifically to any installed Google apps, e.g. Google Maps, and will only be associated with the Google account that the device is logged in to. 

The Google settings effectively offer two options that work together: Location Reporting and Location History. The first option ensures that your location is reported, while History lets you view location data by day, week or month. 

1. Locations Settings

To manage the location settings on an Android device, the first thing you need to do is to make sure they are switched on. Head to your Settings app and select Location access and switch on the Access to my location option. This will activate the Location sources. 

2. Location Sources

By default, switching on location access will turn on both the GPS Satellites and Wi-Fi & mobile network location options. Either of the options can be switched off if you don’t want location data sent to Google. However, both cannot be turned off at the same time. 

3. Google Settings

To take care of location settings for Google apps, head to the Apps screen and locate Google Settings. This will include the Location option. Tap it to open. By default, the Access location option is switched on. Deactivating the Access location option will in turn deactivate the associated options. Note these settings are related to the account that the device is signed in to. 

4. Location Reporting

Google’s location settings has two options associated with it: Location Reporting and Location History. Both of these options are only related to Google apps and can be switched off if desired. Switching off the options will not affect a device’s general location settings. Location Reporting lets Google store and use a device’s recent location data. This includes activities such as walking and cycling. 

5. Location History

Location History works in conjunction with Location Reporting and lets Google store location data from any device logged in to a specific Google account. Keeping the Location History on means that certain Google services can often provide more accurate results. Users can view the Location History of a Google account by visiting 
This offers two display options: Map and Dashboard. Map provides a visual display of routes on a specific day. The Dashboard, currently in beta, provides a selection of graphs for you. 

I Cannot Find The Location Settings On My Device. Where Are They?

Google’s location settings can differ depending on device and version. On devices running 4.3 or lower the location settings can be found under Location. On a Nexus running Android 4.4 there are additional sub-menus.

Author Bio:
This article is written by prateek who is a avid technology blogger. Read More on Android Apps at and connect with prateek on Google Plus Here
Wednesday, February 12, 2014
Tag : ,

Google Inventing Blood Sugar Testing Contact Lenses

After Google Glasses were revealed there was a lot of speculation as to just what the technology giant was going to do next. The answer, many were shocked to find, is that the Internet and technology giant is creating contact lenses. They won't be used to browse the Internet though; the lenses, if all goes according to plan, will be used to revolutionize the way diabetics live their lives.

Sugar-Sensing Contact Lenses

People who live with diabetes have difficulty maintaining a healthy blood sugar level. This leads to all kinds of medications, lifestyle changes, and other preventative measures being taken to help control the condition. One of the most common sights though is a diabetic person jabbing his or her fingertips, swabbing a bit of blood onto a test strip, and then inserting the strip into an electronic reader to check the glucose levels in the blood.

Google might be eliminating the need for that kind of testing

The contact lenses currently being tested have tiny, miniature LED lights that look like specks of glitter when worn. Sandwiched between layers of the lens, the technology measures glucose levels in the wearer's tears. When the levels get too high, or too low, the LED lights flash to warn the wearer of the condition. There's no pricking necessary, no need to carry test strips, and less of a package to carry around when leaving the house.

Future Implications

While this might seem like a breakthrough in how to deal with diabetes, the real breakthrough is in the miniaturization of the components involved. With glitter-sized lights and sensors, as well as an antenna that's smaller than a human hair, these contact lenses represent at least as big a change as the Google Glasses in terms of useful, wearable technology. It could be the first step toward the science fiction utopias, or the cyberpunk dystopias, that have graced the pages of pulp magazines for decades now.

The question people might ask, and legitimately so, is at this point is what's next? If contact lenses can be fitted with circuitry and worn with little to no effort, then what else is possible? Will futuristic technology be installed directly into affected tissue to cure diseases from the common cold to cancer? Will the cell phones and iPods of the future be able to catch ambient brain waves to charge themselves? Or, for that matter, will people be able to download information straight into their brains?

We're not there yet, but the keyword in that sentence is yet. Things once thought completely impossible, such as cybernetic prosthetics capable of delivering sensation to the brain, have become common. Still cutting edge, but fairly common all the same. When it comes to Google's revolutionary contact lenses, the question is really what other conditions can be monitored and treated using this tiny technology? The miniaturization of medical monitors might result in a complete change in how conditions are diagnosed and treated. They could also lead to test results being completed in minutes, rather than in hours or days as has been the case previously. Only time will tell for certain.

Author Bio:
This article was provided by Jesse L. from the blog team. Jesse earned a perfect 800 on the Math S.A.T. and is currently studying Computer Science at Stanford University.
Sunday, February 2, 2014

Surviving Google Algorithm Changes - No Matter What The Future Brings

The updates to Google implemented in recent years – namely Panda and Penguin, the two overhauls of Google’s search algorithm – have seriously altered the manner in which websites are able to implement SEO strategies.

However, even despite these changes, it is not necessarily true that all of the work you have put in on SEO will go to waste.

In this article we will explore a few different things you can do to protect your standing in the search engine results and safeguard the flow of traffic to your site against these and future algorithmic changes.

Generate Unique Content

The general purpose of these changes to Google has been to improve the quality of search results for Google users.

Perhaps the most immediate indicator of what Google would designate a low-quality website is a site which features duplicated content. If your site is full of articles copy-pasted verbatim from another source, Google will pick up on this quickly and your search ranking will suffer as a result.

Not only must your content be original, but it must also be something of value to a reader. The content which you publish to your site should be:

- Unique: Do not rip your articles directly from some other sources.

- Well-written: Your posts should have no obvious grammar or spelling errors.
- Valuable:  Does your content offer something worth reading?
- Multi-dimensional: Consider reinforcing your written content with other media such as videos, audio, images, etc. (though be sure to do this only when it is actually called-for).

Having unique content on your site will very effectively help lower your bounce rate (the percentage of people who click on your site then leave shortly without performing any further action).

A high bounce rate is something to avoid, as Google considers the number of people who visit and then quickly leave your site a valuable indicator of the site’s overall quality.

Avoid Spamming Links

Google’s Penguin update was designed to specifically target articles which engage in spamming links.

After this change was incorporated into Google, sites which engaged in excessive, unnecessary link spamming were punished for the practice. Therefore, it is important to naturally develop a profile of links to your website.

You can build a portfolio of natural links by doing the following:

- Draw links to your site by creating relevant content to which people will actually want to build a link.

- Use raw URLs (a link which features the actual URL rather than anchor text). Penguin considers this a sign of a naturally-built link.
- When choosing anchor texts, use generic ones such as “click here” or “learn more.”
- Avoid software which automatically builds links.
- Maintain a balance between no-follow and do-follow links.

Take Advantage of Social Media

Of course, social media is an excellent tool for websites of all types. Integrating social media into your marketing approach can draw countless new readers to your site.

Minimally, you will want to be sure to have:

- Branded accounts on Facebook and Google+. A Twitter account would also be a wise idea.
- If images are a significant element of your marketing strategy, supplementary accounts on Pinterest and Instagram would also be helpful.
- Sharing buttons on every page of content throughout your site. This will encourage readers to share things which they find interesting on their own social networks.

You will want to stay on top of the management of your social media. Provide updates and reminders multiple times a week, and constantly share new content in order to keep yourself visible.

Having the best social media portfolio possible will affect the way in which Google views your site and make your site appear more reputable.

Build a List of Email Subscribers

Having a list of email subscribers is very important for any online marketer. After all, the people who subscribe to your emails are people who have already visited your site and found it satisfactory (otherwise they wouldn’t have given out their email address in the first place).
Try using an autoresponder such as Fluttermail, and then begin collecting email addresses from your visitors. Many marketers do this by offering something in exchange such as a free e-book or something of that sort.

After all, if you’re trying to attract future sales, who better to market to than people who already like your site?

While the changes to Google might have significantly changed the SEO game, there are still many ways to attract new readers to your site – but the most effective method is to make sure that your site offers long-term quality.

Author Bio:
Guest author Ted Lamphere works for a local marketing firm.  One of their clients was nearly caught up in last year’s algorithm changes.  Fortunately, they (and their cornhole supplies!) weathered the storm.  Now, Ted is helping his client diversify and enhance their site.  For example, they recently produced this video about the cornhole game.  In addition to helping Custom Corntoss shore up their site, Ted is also sharing his thoughts about the process with online readers.  
Monday, January 27, 2014

The Lost And Found Islands Of Google Maps

Google is well known for the quality of its mapping data. Globally, only Nokia claims to rival Google for modern, connected mapping technology. Google’s many search, social and marketing products rely heavily on location information, and Google invests huge amounts of money in keeping its maps up to date.
So how did it manage to invent an island, then lose one that definitely exists? And what can we learn about the importance of good quality data from Google’s mapping mistakes?

Google’s First Map Mishap

The first big Google Maps blunder came to light in November 2012 when Google appeared to have invented an island. Sandy (or Sable) Island existed close to Australia in the South Pacific, according to the search giant. Yet when a ship went to find it, it wasn’t there.
Sandy Island was completely made up. It had never existed. There wasn’t even a sand bank in its place – just a patch of ocean some 4,500 deep. But Google wasn’t entirely to blame. Explorers had reported seeing an island in that spot, and the information had been duplicated on many maps over the decades, with nobody thinking to question the quality of the data. Even stranger was the fact that Sandy Island appeared on satellite images as a spooky black blob.

The Lost Island

Eight months later, Google Maps was back in the spotlight. This time, it had lost an island rather than inventing one.
Jura, an island in the Scottish Highlands, was accidentally erased from Google’s databases. Like Sandy Island, it existed on Google’s satellite imagery. But it had been removed from the map overlay by accident.
Like all other data, maps are subject to data quality issues. Our world is not static, and maps have to be continually adapted to cope with natural phenomena, new developments and refined data gathered over time.
Enthusiastic amateurs update ‘open’ maps to improve data quality for all of the above reasons. But maps are not always updated to cope with natural disasters.

How Reliable Is Mapping Data?

Remember the massive earthquake in Japan in 2011? It moved the entire country up to 13 feet towards the east, as demonstrated in this video. But when it comes to shifting countries and tectonic activity, maps are not updated as frequently as you might expect.
It should be noted that Google has discovered some truly amazing information about the world; Google Earth detected lost pyramids in Egypt; some researchers devote their time to scouring Google Maps data for new places. It’s also not the only company to suffer data quality problems. Apple Maps was severely criticised for its poor mapping information that led to driving directions crossing runways.

Data Quality Affects Us All

It’s difficult to imagine the importance of data quality until it directly affects us in some way, but the problems Google and Apple experienced with maps prove that data isn’t just a corporate concern. In an era of big data, information is consumed and generated with practically every decision we make.
If data quality is poor, information is useless. And making data accurate is not a one-time project; you need time, money and software to get the job done.
Specially developed deduplication software can be used to tidy a marketing database, but it’s then needed on an ongoing basis to continually pick out duplicate records. Merging algorithms enable the speedy location and merging of data to improve database efficiency; data cleansing rids databases of outdated information and is often used to keep customer records up to date.
Data quality sounds trivial until we come to rely on the information the database holds. At that point, it becomes the most important aspect of our daily lives.

Author Bio:
By Claire Broadley
Author Claire Broadley is a technical content writer. She writes about cloud computing and information technology for clients all over the world. Follow her on Twitter.

Saturday, January 4, 2014


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