Showing posts with label Cameras. Show all posts

Sony A7S Camera Unveiled

Sony has this week announced the launch of a new full frame camera in the form of the new Sony Alpha 7S this will that will join the already available Sony Alpha7 and Alpha7R full-frame interchangeable lens cameras.
The new Sony A7S is equipped with a 12.2 megapixel 35mm Exmor CMOS sensor combined with a powerful BIONZ X image processor, allowing users to take photographs using a sensitivity range of ISO 50 to 409600 with unprecedented dynamic range and low noise.
The Sony A7S is also the worlds very first camera to the entire width of a full-frame image sensor in 4K video. Without cropping or line skipping as it can read and process data from every one of the sensor’s pixels. Neal Manowitz, director of the interchangeable lens camera business at Sony Electronics.

“The alpha7S gives Sony the most complete, versatile lineup of full-frame cameras in the market today,”-”Between the alpha99, VG900, RX1, alpha7, alpha7R and now alpha7S models, we have completely revolutionized what it means to be a ‘full-frame’ camera, bringing a new level of quality and portability to enthusiast photographers and videographers.”
Todays press release for the launch of the Sony A7S camera reads :
“In video mode, the alpha7S can output 4K video4 at QFHD (3840×2160) to an optional external 3rd party 4K recorder, and can record full HD (1920×1080) at frame rates of 60p, 60i, 30p and 24p directly to a compatible memory card.   
Video modes can be changed from full-frame to APS-C (super 35mm equivalent) if desired, and in this crop mode, the camera can support high frame rate 120fps shooting at standard HD resolution (1280 x 720p), creating a 5x slow-motion effect.”
For the full Sony A7S press release jump over to the PR Newswire website. Unfortunately no information on pricing or worldwide availability has been released as yet by Sony for the new Alpha 7S.
Source: Verge
Monday, April 7, 2014

Olympus Stylus SH-1 With 5-Axis Stabilisation Unveiled

Olympus has unveiled their new Olympus Stylus SH-1 camera which they have equipped with a 16-megapixel backlit CMOS sensor and the TruePic VII image processor, 24x zoom, and will be available in May for around $400.
The new Olympus Stylus SH-1 is also fitted with 5-axis image stabilisation for both still images and videos, and is the first compact camera to offer this technology to consumers after being originally designed for the larger Olympus OM-D E-M5 interchangeable lens camera.
The in-body 5-axis sensor-shift image stabilisation of the Olympus Stylus SH-1 has been developed to apply correction for various types of camera shake to deliver crisp images and video even when shooting in dark locations without a flash or tripod and features a casing built using an aluminium alloy. Olympus explain in their press release :
“Built-in Wi-Fi is easy to set up. Sync with the Wi-Fi network created by the camera by quickly scanning the QR code displayed on the camera’s 3-inch, high-resolution 460,000-dot rear touch LCD monitor with a smart device.
The complimentary Olympus Image Share app synchronizes a user’s iOS or Android mobile device and the Olympus STYLUS SH-1 so the camera’s Live View is displayed on the phone. The camera can be fully controlled remotely by touching the Smartphone display, as if it were the camera itself, and users can send selected images directly to websites and social media.
The Olympus STYLUS SH-1 is equipped with an updated Advanced Movie Mode for powerful video recording functions, including fast 240 fps (or 120 fps in 720p) High-Speed Movie, which allows users to capture subjects that move at split-second speeds, and 60-frames-per-second HD recording for smoother images of moving subjects. Photo & Movie Capture allows users to simultaneously capture full-res still photos while recording Full HD video. The Time-Lapse Movie feature compresses up to five hours of action into a 20-second time-lapse video.”
For more information on the new Olympus Stylus SH-1 jump over to the Olympus website for details.

Source: Olympus
Monday, March 31, 2014

5 Fun Apps To Mash Up Your Photos

Do you still carry a smartphone and a camera? Chances are you use your phone for most of your snaps. Smartphones all now have reasonable cameras, and unless you're an analogue enthusiast, the days of carrying a film camera will be well behind you.

Smartphone apps allow us to digitally process our best pictures, effectively bringing the darkroom to the palm of your hand. You can play around with your photos the second you take them. Instagram, with its simple range of filters, is probably the best known photo editing app out there. However, some apps have gone much further and created weird filters and tools to really mess up your photos and create weird mashups of different effects. What's more, you don't need creative training to use them.
Here are 5 examples of the best mashup tools to unleash your creativity.

1. GoldfrApp

Does the name sound familiar? GoldfrApp is is a simple and fun photo app made by the musical duo of the same name. The app allows you to select two photos in your camera roll and combine them to create a double negative image.
There are a couple of additional features to allow you to mash up the image after it has been combined, and there is also a fun shake the phone feature to randomly combine images in your camera roll. It's too random for some creative professionals, but ideal for the enthusiastic amateur.

2. Photochop

Photochop is a great little tool to really mess up your images. You can split an image into tiles and nudge or rotate different pieces. There is also a warp feature to mess up different sections of your photo.
This app allows you to use subtle features to distort your images in weird, wonderful and sometimes scary ways.

3. Lego Photo

Lego Photo takes any image and transforms it to make it look like it was made out of Lego bricks, using an in-built camera and a range of colour options. Tap the screen and the colours ripple and change. Whilst the novelty wears off, it’s a free fun app which you can come back to at any time. It works best with high contrast, so get creative.

4. Face Swap

Face Swap does exactly what its name suggests. Take a photo of two people side by side and swap their faces to create weird new people that look scarily familiar. It's a great way to mash up two images in an instant.
Again, Face Swap is a fun novelty tool, but perhaps not an app you'd use in a professional creative job. But you never know when you want to create a new face to inspire a story or painting, so have a play around.

5. Comic Book!

Everyone's dream creative job is to draw comics for a living, and Comic Book! is a great photo editing tool that can help you do just that. It turns your photos into a comic book style drawing that you can customise.
With Comic Book!, you can lay out several photos in different boxes and add captions, borders, stickers and other items to the images. The results can be saved or exported to other services and sites.

Get Creative!

Whilst these apps are unlikely to ever create a masterpiece, you can use them in random and creative ways to help inspire your creative work or have fun with friends. What’s more, most of them allow you to save the photo back to your camera roll, so you can potentially use several different apps to create one unique image. Why not Lego your face, blend it back into the original image with the double negative, swap it with another person, chop it up and put it in a comic book? With your smartphone at your side, the power of the photo mash up is yours to exploit.

Featured images:

Author Bio:
By Sam Wright
Sam Wright is working with Brand Republic and is constantly attached to his smartphone.
Tuesday, December 3, 2013

Review: Olloclip 3-in-One Lens for iPhone 4/4S

The Olloclip combines three lenses on a compact mount that simply slips over the corner of your iPhone to position an accessory lens in front of the native lens. It’s small and lightweight enough to carry in a shirt pocket, putting it on your phone and switching from lens to lens takes only a second or two and it fits securely so that you can turn the phone to any angle without worrying about the Olloclip falling off. 

The three lenses provided in the Olloclip are a fisheye, a wide-angle lens and a macro lens that gives you approximately 1:3.7 magnification. You simply flip the Olloclip around to switch between the wide-angle and fisheye lenses, which are positioned on opposite sides. To use the macro lens, you unscrew the wide-angle lens that’s over it -- the most complicated procedure the Olloclip ever requires.

The Olloclip design isn’t flawless. Because it’s designed to fit snugly on the iPhone 4/4S, you can’t put it on the phone when it’s in a case. (A version for the iPhone 5 is due later this year.) And one minor inconvenience in daily use is the difficulty of cleaning the rear elements of the lenses. They’re exposed and prone to collecting dust and lint when the Olloclip isn’t on your phone, but unless you have the fingers of an elf, you can’t easily reach them inside the permanently attached mount to clean them.

The front elements are covered with little plastic caps, and the Olloclip comes in a bag that helpfully doubles as a lens cloth, but you’ll need a small brush or cleaning swab to rid debris from the rear elements regularly. The Olloclip also covers the iPhone’s built-in flash, but given the quality of a typical iPhone flash photo, that’s not necessarily a bad thing.


iPhone Macro Lens:

Designed for extreme close-ups when you’re photographing small objects at close distances, the olloclip macro lens magnifies your image roughly 10 times. It allows you to focus your iPhone within 12 to 15 mm of what you’re photographing, so you can fill the frame with your subject and capture it in amazing detail. This makes it ideal for capturing the smallest nuances in flowers, leaves, colorful insects and anything else that you want to explore and share in a way not possible with the human eye. Once you start experimenting, you’ll find that every subject has interesting detail that can make for fascinating close-up photos.

iPhone Fisheye Lens:

With its hemispherical shape, similar to the eye of a fish, the olloclip fisheye lens captures a wide, panoramic view — an approximately 180-degree field of view. This ultra wide lens is designed for shooting very wide angles and is especially useful for photographing extremely wide panoramas of landscapes and the sky, and for close-up subjects in crowds, interiors, and architectural settings.
The fisheye lens is also commonly used to photograph extreme sports like skateboarding, snowboarding and surfing. Due to the strong visual distortion it creates, it is increasingly used in abstract and artistic photography — to create unique visual effects in everything from still lifes to portraits. It’s fun to experiment, and you’ll be amazed at the results you can achieve.

iPhone Wide Angle Lens:

The olloclip wide-angle lens is designed for those occasions when you need that extra field of view, approximately double that of the normal iPhone. It allows more of the scene to be included in the photograph, which is useful when you’re taking pictures of architecture, interiors and landscapes—particularly in settings where you can’t move farther from the scene to photograph it.
Photographers use a wide-angle lens to emphasize the difference in size or distance between objects in the foreground and the background. Nearby objects will appear very large and objects at a moderate distance will appear small and far away. This exaggeration of relative size can be used to make foreground objects more prominent and striking, while capturing expansive backgrounds.
The wide-angle lens is much larger than the iPhone lens so it is able to capture much more light and will capture some incredible sunrise and sunset pictures.

If you’re looking for a versatile iPhone 4/4S lens system that’s convenient to carry and use, you won’t find a better-designed device than the Olloclip. But design is one thing - while It excells when it comes to design, versatility and convenience, The Olloclip falls down when it comes to critical image optical quality.

 Simple installation; Lightweight; Good quality

Cons: Doesn't fit over iPhone cases; Price

Visit for more info.

Five of the Most Expensive DSLR Cameras

Ah, digital cameras. Whether you are still a fan of days bygone and the quant charm of the age-old classic the Polaroid camera or you totally dig the flashy lights and beautiful pixilation of the digital image, you can't deny, the digital camera has taken the world by storm. The convenience of not having to make sure you have film on hand all the time and the ability to have your picture within seconds and not needing to take them to a camera store to be developed has certainly fuelled this rise in popularity. But in addition to the convenience of this new digital technology the rise in quality has been paramount in the rise of digital cameras. But is there a point where it goes too far?

Let's take a look at five of the most expensive digital cameras on the market today:

1. The Hasselblad H4D-200MS Digital Camera

Did we say expensive? Oh yes, this one is. If you're buying this Hasselblad camera, I hope you hope you're planning on getting a good insurance plan along with it such as ProtectYour Bubble DSLR Camera insurance because one of these babies will put a dent in anyone's wallet. How much of a dent? Well, because these cameras boast one of the most advanced digital camera systems and can shoot at over 200 megapixels (yikes!). This bad boy can set you back over £29,588! Holy moly...

2. The Phase One P65

You'll spend £26,300 or more on this sexy 65-megapixel modern marvel of digital technology from Phase One. It has a full frame 645 sensor and if you know anything about cameras you know that this is immense.  It's the sensor that is truly impressive here and will be what the bulk of what your camera price is covering.

3. The Panoscan MK-3 Digital 360 Degree Panoramic Camera

It may put a £26,300 dent in your back account, but the professionals love this Panoscan for its ability to take 360-degree photos at amazing speeds (under eight seconds here). This gem is also compatible with several types of virtual reality technologies. This thing is so nifty that even law enforcement specialists and militaries have begun to use it.

4. The Leica S2-P Camera

There are no bells and whistles on this one, unless you, like me, consider a beautifully stunning 37.5 megapixels and the most stunning three inch LCD display I've ever had the pleasure of viewing, bells and whistles. This is a wonderful product offered by Leica for all serious digital camera users out there and sells for around £19,725.

5.  The Leica M9 Titanium

While this one is the functional equivalent of its basic M9 counterpart, you can expect to pay almost £19,068 for this one, which is about four times what the other costs. Why? Because the case is in pure titanium and absolutely beautiful. It also boasts of being a "limited edition" offering.

So, as you can see, there are some pretty dang wallet-busting entries in the DSLR camera department. Obviously if you're making any kind of investment as costly as these, you're going to want to purchase some reliable digital camera insurance, especially if you're a pro who's banking his entire business on the back of one of these awesome bad boys. Don't be caught without a way to recoup your costs if an accident or theft happens to you!

Author Bio:

Laura Ginn is a professional blogger and avid tech enthusiast. She is beginning to take a walk into the world of digital cameras by taking her own photos but openly admits that there's a steep learning curve.
Wednesday, July 31, 2013

9 Tips to Take Photographs like a Pro

The power of a beautiful photograph is mesmerising and with so many social media sites truly opening up the possibility of sharing images with people around the world, many of us would love to be able to take great photographs without breaking the bank. The good news is that high quality digital cameras are now widely available, eliminating the need to splash out on expensive equipment. All you need are a few simple techniques and a bit of practice and you’ll be taking professional looking photographs in no time.  

Photo credit:

  1. Know your camera
The best way to feel comfortable and competent when taking a photograph is to know your way around your camera. Spend some time experimenting with different settings and navigating the menus so that when the opportunity for a great shot emerges, you know how to maximise the impact of the final image.

  1. Experiment with lighting
The lighting of a photograph can completely alter its entire mood and atmosphere. A picture taken on a beautifully crystal clear, sunny morning will feel very different to the same shot taken on a cloudy, foggy evening. Decide the look you are going for and opt for appropriate lighting to get the desired outcome. The position of lighting is also important as it will cast shadows that may add to or detract from the final look, depending on the image.  

  1. Opt for black and white
Switching your camera to black and white will help highlight areas of light and shade; allowing you to better position yourself, before switching back to colour. Images actually taken in black and white can also be effective, better displaying the texture and composition of the shot and giving a vintage, artistic feel to the subject.

  1. Go for an action shot
Static poses have a habit of looking manufactured and stiff. Instead, try getting a shot of something moving just at the right moment; a bird as it takes flight, a woman as she flicks her hair or a football player as his foot strikes the ball for example. Capturing movement helps give an image a story, adding a layer of depth.

  1. Get perspective
Images of large or small subjects can be improved by providing the viewer with perspective. A picture of a skyscraper for example will look a lot more impressive if the tops of the surrounding buildings are also included in the shot, highlighting just how extensive the building’s grand size is.

  1. Keep the background minimal
Photographs document an entire scene, so if you want the viewers’ focus held on one particular subject, it helps to keep the background as minimal as possible, whether this involves literally moving distractions out of the shot or altering the focus on your camera to obscure the backdrop.

  1. Fill the frame
Extreme close-ups can work well to add drama and intrigue to a photo. An image of a dog may be cute but an intense close-up of one’s face highlights the detail of the fur and the colour of the eyes, adding a whole new dimension to the photograph.

  1. Follow the rule of thirds
A popular photographic technique is called the rule of thirds, where you divide the scene into three distinct sections. For example, a landscape shot would have the sky on the top third, the mountains in the middle and the grassy foreground on the bottom third.

  1. Make your subjects comfortable
If you are taking a photograph of a person, you should make them feel as comfortable as possible by building a rapport with them before the shoot. The more relaxed your subject is, the easier it will be for both photographer and model to communicate their ideas to help get the perfect shot. It is also important as any tension felt by the subject will be visible in their body language in the final images.

Tuesday, July 2, 2013

Why I love my Nikon D3100

It may sound strange to say that you love a camera. But in so far as it is possible to love an inanimate object (and as my Nikon technically is not alive, that is what it is, though the term does sound vaguely disrespectful) then I love my Nikon D3100.

You might say that I am going over the top there. Yes, you will say, it is a fine camera, probably the best Single-Lens Reflex entry level digital camera around, so yes, you can like it. Saying you love it, though – isn’t that going a bit over the top?

In order to show you how wrong you are I will have to tell you a story. Please be patient if it does not seem to involve much in the way of the technical specifics of the Nikon D3100. You can learn all about the CMOS sensor with 14.2 megapixels and the EXPEED2 image processing engine, the ISOS of 3200, NIKKOR lenses for HD movies and the auto-focus capability in other places. What I want to tell you about is the Guide Mode, and also about something else.

I received the camera as a present from my daughter and her boyfriend for my last birthday. With it came a note which read: ‘You will take this on your holiday this year and you will use to take lots of pictures, which you will show to us when you get back.’ My daughter is a young woman of strong opinions and it does not do to ignore her instructions, as I have learned over the last twenty odd. So, with a bit of a sigh, when I did my packing for the holiday in question, I made sure to include the camera with all the other stuff that I would need.

It would be true to say that up until then I had never been a camera buff. Somehow the urge to capture an instant never appealed to me. Yes, I have a camera in my phone but I never use it. I sort of missed out on those developments and the idea of taking pictures with a phone struck me as silly. You wouldn’t make a phone call with a camera, after all.

It was a holiday to Italy with a coach party from my local church. I had been alone for a while then and got used to coach holidays where there was always someone to talk to. I found myself sitting next to a nice lady of my age called Karen, who was also alone and for the same reason as me. She noticed my camera as I practised trying to take scenic shots of the white cliff from the Dover to Calais ferry.

‘That’s the new Nikon, isn’t it?’ she asked. ‘The guide mode’s supposed to really good. You know, easier to follow than in the old D3000.’

The look on my face must have told her that she was talking to one of the uninitiated. She explained, in simple terms what the guide mode was, and then switched in on for me. That was the moment of revelation. Here was a camera that showed me how to take good photographs. It explained things about focal lengths and apertures and shutter speeds and the like, in terms that even I could understand. Within seconds I was photographing Karen against the backdrop of the White Cliffs.

I took enough photographs on that holiday to satisfy even my daughter. Many of them featured Karen posing against European landmarks. I am not alone now, and neither is she.

Author Bio:
David writes about the changing world of how classic brands continue to offer the same range of successful products decade after decade and survive the ever changing storm in one of the world's most competitive and fad-focussed consumer markets.
Friday, June 28, 2013

Top Five Surveillance Cameras

We have a list of five of the best quality and the cost effective surveillance cameras available on the market.

Number 1: Wireless 2.4 GHz Colour CCTV Infrared IR Camera with Audio and Receiver

This compact security camera has infrared night vision of up to 10 meters and is fully waterproof so it is therefore suitable for outdoor use. It is lightweight and has 50m unobstructed wireless range. It has adjustable focus with 380TV lines sharp picture display. It is easy to install on either wall or ceiling mounts. The transmission is at 30 frames per second and it can be connected directly to a TV, VCR, DVR or a PC with a video input. This would work well as both a temporary or permanent security camera.

Number 2: Wireless Colour Pinhole Camera just 2x2x2cm, connect to PC by USB

This wireless pinhole camera has up to a 50m wireless range with a tiny camera that measures just 2x2x2cm and includes software to record to your PC compatible with windows 7, Vista, XP and 2000. This kit includes an audio microphone and a 380TV a specially coated lens for sharper, clearer images and colour video images. This camera has an easy and reliable connection with easy installation and simplicity in use. This will send an email as soon as any motion is detected. It also has an adjustable focus and fine tuning control make this little camera easy to use with very clear pictures.

Number 3: Wireless Bird Box Camera with Night Vision
This tiny camera is as small as a match box so it can fit into a bird box (Measures 4cm x 2.7 cm x 3.5cm, fitting perfectly inside a small bird box). It is a popular camera with gardeners and bird lovers. Although it is small it has a wide angle for maximum view or 2.8mm/110 degree. This camera is easy to set up and it has a wireless audio and colour video images to your TV.  6 night vision LED's so the camera works in the dark perfect for watching the birds at the same time.

Number 4: 720P HD in Car 2 Camera Video Recorder- Perfect Dashboard Camera

This fantastic in car video recorder makes an ideal Dashcam when you are in high speed pursuit of a target. It records crisp and clear detailed 720p HD video and this kit includes a second mini camera, perfect for reversing. The camera easily mounts onto the top of the dash (a bit like a sat nav) and it can also operate with a G meter trigger which will record during any accidents. When it is in picture-in-picture mode it allows easy display from both cameras

Number 5: Digital Video Recorders

At the heart of every modern surveillance job a DVR is responsible for recording the action and information from it. When purchasing any HD DVR for this use it is important take into account the quality of the footage from the DVR recorder captures. DVR recorders can be used with other equipment to produce a selection of photographs and video footage.

Private detective Charlie Hodgson has been involved in carrying out surveillance operations for many years. In this time he has tested out the best and the worst in surveillance cameras, along with other spy equipment, and he has had his fair share of success and failures. You can read more information like this at

Sunday, February 3, 2013

The Magic of iPhoneography - Photography with Your iPhone

iPhones offer so many fantastic features and uses that it’s easy to overlook the obvious. One of the greatest tools the iPhone offers is the built-in high quality digital camera. A decade ago, digital cameras were expensive to buy and produced fairly low quality results. It’s amazing that you can now have such a high quality digital camera built into your mobile phone. Digital photography has become incredibly simple and easy thanks to the iPhone.

Having access to your iPhone camera all the time revolutionizes the kinds of pictures you end up taking. The simple point and click process means that you need never miss a shot. You can instantly share your photographs using one of the many different services or platforms available, such as Facebook. The quality of the images the iPhone produces is amazing, and even a novice photographer can take excellent pictures.

The iPhone really is perfect for any budding amateur photographer. It’s easy to store and sort your photographs, and the memory of an iPhone offers plenty of storage space. As well as being able to show off your results instantly, you can join your Apple iPhone to your computer which makes it much easier to send your photos out, print them or upload them to social networks. The iPhone camera compares very well with most modern digital cameras, and the results are great even when the lighting is poor. The camera automatically adjusts to difficult lighting conditions, and there’s a built-in flash for those really dark shots.

Always to hand and easy to operate, the iPhone camera is perfect for party shots and snaps of friends and family. However, it shouldn’t just be regarded as a snapshot camera, and the camera on your iPhone is capable of producing results to rival more expensive dedicated cameras. Many serious photographers are now recognizing the power of iPhoneography, and the results they are producing are amazing. There is a gritty sense of realism associated with the work of many iPhoneography enthusiasts. Their photographs cover a range of subjects and genres, but documentary pictures are a particular favourite.

The true creative power of the iPhone camera is unleashed when you start to experiment with the many apps available. Most of these apps are free, and they revolutionize the capabilities of the iPhone camera. Apps allow you to produce panoramic pictures at the press of a button, and open up the worlds of black and white and other creative styles of photography. Photo-editing apps allow you to add frames and borders to pictures, and to adjust exposure, tone and contrast. Once you download some apps, your iPhone becomes a hand-held digital editing device as well as a superb camera.

Although it’s easy to operate straight from the box, it’s worth reading the instructions for an iPhone camera. Various settings can be adjusted, and you can set the camera up to work to your own preferences. Taking a few minutes to learn the more advanced features means you really get the best from the camera.

Author Bio:
Sam Jones, the author, has the 
best iPhone deal available and loves being able to take amazing photos everywhere and anywhere.
Sunday, November 25, 2012

Nikon 1 V2 14.2 Megapixel Mirrorless Camera Unveiled

Nikon has introduced a new addition to their Nikon 1 Advanced Camera system range, with the launch of the new Nikon 1 V2 camera.
The Nikon 1 V2 is fitted with a 14.2-megapixel CX-format super high-speed CMOS sensor, and has been designed to provide rapid autofocus in a compact form feature, complete with Full HD video and advanced yet easy-to-use shooting options.

Nikon will start shipping the new Nikon 1 V2 camera in November at a cost of $899.95 for the 10-30mm lens kit lens, with a 30-110mm glens package available for $250 extra.

“The recent additions to the Nikon 1 System, including the new V2, demonstrate Nikon’s dedication to delivering a camera system that meets the needs of creative and expressive consumers looking for an easy-to-use camera that is portable enough to take on any life adventure,” said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience. “With a grip and control layout that is familiar to photographers, the V2′s incredible speed, versatility, ease of use and portability can be used in various situations to shoot amazing images and sharp HD video.”

Nikon also introduced this week their new SB-N7, an optional compact speedlight which has been designed to provide users with a wealth of versatile lighting possibilities for the Nikon 1 V1 and Nikon 1 V2 camera.

Wednesday, October 24, 2012

Photography and Cameras: Is The GPS Feature Necessary Or Just Nice?

 We love to multi-task. It is common to see people tending to their children as they talk on their cell phone. In some instances, it is common to see people walking while texting! People are not the only ones who multi-task however. Today, it is common to have phones that play music, take pictures, and store information.

Cameras have changed since the turn of the century. Today, cameras are used to create art as well as to take pictures of major life events.  Currently, some camera manufacturers are placing GPS chips in their cameras. This is helpful in one way: you can tell exactly where you were when you took a certain photo. While some people think that this is the best thing since sliced bread, other people are horrified. In some circles, this neat new technology twist could be construed as a privacy breach.  The truth is that most people fall somewhere in between the two extreme viewpoints.

For the average person, retagging is a great concept. This is especially true if you tend to take a lot of photos. The reality is that you may not remember why you took a certain photo or where you were when you took that photo when you finally get a chance to look through the images on your phone.

Most people today have face book accounts. The majority of the people with such accounts post photos of themselves and their loved ones on the website. Don’t be fooled into thinking that your information is safe if you have set your privacy settings to the highest settings available. The fact is that anything on a public website is potentially public knowledge. Facebook also codes images with metadata tags which in essence are geotags. Other sites like Flickr and even Picassa do not do this. This is due mainly to copyright issues, not to protect privacy.

To be truthful, I don’t see any great value added to cameras that have these GPS chips installed.  In fact, adding another electronic component to a camera may actually decrease the life of the camera’s battery. Since the battery life of electronic cameras is already low, this is a bit of a concern.

In addition, to use the retagging option, you will need to actually get the retagging option to work. This process involves getting your camera to communicate correctly with the GPS satellite in order to properly tag the photos. If this doesn’t happen, you will get an error message. In my experience, this can happen quite regularly. The reality is that this is so very frustrating that it makes me think twice about using my camera, let alone the tagging option.
There is another option that many do not think about when purchasing a camera with the GPS chip.  If you are taking photos indoors, in a tunnel, or in a dense forest, you will probably not be able to get a signal from the satellite. This means that you won’t be able to tag your photos using the GPS chip anyway.

The bottom line is: is it worth the extra cost to purchase a camera that has the GPS chip? In my humble opinion, the answer is no. If you are one of “those people” that need the latest gadget in order to make you feel important, you may feel differently.
For the rest of us, the reality is that there is some work still needed to perfect this technology. Right now, it is more likely that you’ll be paying extra to get an option that will work correctly only for a small percentage of the time that you will be using your camera.

About Author: 
Serge is an engineer and a founding partner at Edictive, a cloudfilm software company.
Wednesday, October 17, 2012


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