Thursday, February 15, 2018



Alibaba-backed Paytm Mall, the ecommerce unit of India's Paytm, partners with footwear brand Red Tape to open a brick-and-mortar store in New Delhi



We are happy to introduce a new model of retail, wherein you can walk into brick and mortar stores, scan product QR codes to browse information and make purchases using our app. This is a part of our vision to combine online with offline, and offer our customers a more efficient and flexible shopping experience.

When a customer walks into any of these stores, they can browse the entire catalogue available from a brand and be able to pick up products from the shop or get them delivered to their doorstep on the same day. We will also offer this technology to traditional retailers to help them transform into the digital age. We are glad to have Red Tape as our first partner for this model.

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