Monday, March 13, 2017
Pandora announced today that Pandora Premium, its first ever on-demand streaming tier, launches this week. Invites for a free trial of Pandora Premium roll out to select listeners on March 15 and an option to upgrade will be available to all listeners over the coming weeks.
For $9.99 a month, Pandora Premium combines the best of Pandora’s beloved personalized radio with the ability to search and play any track or album as well as a unique set of playlist features tailored to each person’s distinct preferences. Listeners can now curate their music experience with an ease of use unmatched by any other service.
“Every day tens of millions of people trust us to choose the exact right songs for them. That’s why they spend more time with Pandora than any other music service,” said Tim Westergren, founder and CEO of Pandora. “With Premium, we’re leveraging our immense trove of data and everything we’ve learned about personalization to offer a listening experience that sets a new standard for what a music service should be.”