Thursday, March 30, 2017




Facebook debuts personal fundraising, limited to six categories at launch including medical and education, and adds donate buttons in Facebook Live for Pages



Facebook: When people mobilize around the causes they care about, it builds a safe and supportive community. Our charitable giving tools have made it easy for people to raise millions of dollars for nonprofits to support those in need directly on Facebook. Today we are expanding those tools to include personal fundraisers, as well as more options for people to continue to fundraise for nonprofits.


Introducing Personal Fundraisers


Personal fundraisers allow people to raise money for themselves, a friend or someone or something not on Facebook, for example a pet. Personal fundraisers will launch in the US for people aged 18 years or older, and in beta over the next few weeks, as we hope to continue to learn and improve the product to make it even more useful. For example, we will begin with six specific categories for critical financial needs and include a 24-hour fundraiser review process. As we learn more, we hope to expand our categories and automate more of the review process.

Personal fundraisers will have a 6.9% + $.30 fee, that will go to payment processing fees, fundraiser vetting, security and fraud protection. Facebook’s goal is to create a platform for good that’s sustainable over the long-term, and not to make a profit from our charitable giving tools.
Your personal fundraiser can raise money to cover costs related to:
  • Education: such as tuition, books or classroom supplies
  • Medical: such as medical procedures, treatments or injuries
  • Pet Medical: such as veterinary procedures, treatments or injuries
  • Crisis Relief: such as public crises or natural disasters
  • Personal Emergency: such as a house fire, theft or car accident
  • Funeral and Loss: such as burial expenses or living costs after losing a loved one
Read more


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