Tuesday, February 14, 2017
The results are in, and the facts are clear. Verizon’s lost their network advantage and had to cave-in on unlimited data. And, because this was all so predictably “carrier” of them, the Un-carrier was ready. Days after OpenSignal ranked T-Mobile (NASDAQ: TMUS) and Verizon neck and neck on speed and LTE availability, Verizon began pitching its own unlimited plan today, reversing course on all their previous rhetoric about unlimited data. And today, T-Mobile announced the addition of HD video and 10GB high-speed Mobile Hotspot data to T-Mobile ONE – all at no extra charge – and all with monthly taxes and fees included. Right on top of that, the Un-carrier introduced a new offer of two lines on T-Mobile ONE for just $100.
“I don’t blame Verizon for caving. They just lost their network advantage, and they know it … and more importantly, more and more customers know it. Their back’s against the wall,” said John Legere, president and CEO at T-Mobile. “This is what the Un-carrier does—drag the carriers kicking and screaming into the future. Next up, we’re going to force them to include monthly taxes and fees. Mark my words.”