Monday, February 27, 2017
Consumer preference for authenticity and personalization is intensifying more than ever. As such, the desire for authentic behavior is surfacing as a top consumer value – from what’s expected of brands, down to individuals’ unfiltered selfies and living authentic lifestyles.1Personalization has been taken to a completely new level from curated subscription food services to customizable cosmetics.
Rather than adapting to new technology, people want their technology to adapt to them. More than just a personal computer, the new generation of multitaskers want their PCs to offer personal computing at home, in the office and everywhere in between.