Wednesday, December 7, 2016


Fitbit has just officially announced that it is buying key assets from smartwatch startup Pebble, after reports emerged last week that a deal between the two was close to being completed.


Fitbit co-founder and CEO James Park said in a release that the company “sees an opportunity to build on our strengths and extend our leadership position in the wearables category.”

“With this acquisition, we’re well positioned to accelerate the expansion of our platform and ecosystem to make Fitbit a vital part of daily life for a wider set of consumers,” Park continued. The deal was closed yesterday, December 6th.





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