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Tuesday, April 12, 2016

When Polaroid announced the end of instant film in 2008, Impossible stepped in to buy the last remaining factory, days before it closed down. The machines had already been dismantled, there were no formulas to follow and the supply chain had already been destroyed. If we wanted to keep instant photography alive, we had to reinvent instant film from scratch.

We make fresh instant film for classic Polaroid cameras. We believe in making real photos, with a life after the shutter clicks. With our new line of cameras, we’re reinventing instant photography for the digital age.


I-type is a new instant camera system for the original format. Ideal for all skill levels, I-type cameras connect with your smartphone to take your photography further.


The Instant Lab Universal is the only way to transform digital images on your smartphone or tablet into classic instant photos you can hold. It's not a printer, but a real, fully functioning camera. The Instant Lab Universal is designed to work with the latest high-definition smartphones and tablets on the market today using the updated Impossible Project App, available free for iOS and now for Android. The new Instant Lab Universal works with all Impossible B&W and Color film for Polaroid 600 and SX-70 cameras.

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