Thursday, February 25, 2016
One of the things that best sums up the modern era is choice. We have a vast array of choice in so many things and when it comes to entertainment, there is virtually no limit on the things that we can see and enjoy. If you are looking to create content that reaches out to people, there is a great deal to be said for knowing what entertainment content platform, or platforms, is best for your needs. There are plenty of options to choose from, and you should find one that is right for your needs.
This is the most traditional way that content has bene provided to people. It used to be that radio content was the most important factor but of course, TV has been the number one broadcast platform for longer than most of us would care to remember. Anyone looking for the most relevant and important broadcast platform could make an argument that TV is not as important as it used to be, but it would be very difficult, if not impossible, to state that TV is no longer relevant. TV is vital for content providers and while new and emerging platforms are important, TV is still going to be a permanent fixture when it comes to reaching out to people.
Video On Demand
The Video On Demand (VOD) market is becoming an increasingly popular option. This ties in better with people’s busy lives, allowing them to watch TV shows or films at a time that suits them as opposed to a time that is set down in the schedules. This is one of the most versatile options and there are many different ways that people can access a VOD show or film
There is an option for people to view VOD content on their television sets. Improved technology means that boxes are available which allow viewers to catch up with content that was in the schedule in the past week or fortnight. There is also the fact that many of these shows can be watched again on a number of occasions or it can be saved to be watched at a later date, if something comes up during the initial viewing.
There is also an opportunity to view VOD content on laptop, tablets and internet enabled devices. Many of the leading content providers offer VOD content for their audience, and some of these providers even offer subscription services. While options like BBC iPlayer, ITV Hub or even Sky Go don’t require any additional expenditure above an initial subscription for the package or a TV licence, there are options that people can pay for.
The most common examples are Amazon Prime and Netflix. These are great examples of Video On Demand providers who offer content that is available for the audience as and when they want to watch a show. Knowing that there is always likely to be a show or film worth watching, no matter the time of day or night, is a great comfort for many people, and this is why these providers have achieved so much great success in recent times.
Mobile / Internet
The use of mobile devices and smartphones has increased significantly in recent years, and this isn’t going to diminish, in fact, it is going to increase. There is also a lot to be said for the use of tablets under the mobile banner but the fact that people are rarely far from their phone these days means that it is a great platform to provide content.
While the internet is a great platform for entertainment content, there is a need to think about mobile platforms as being specific platforms. A person may be content to watch a film on their laptop but spending 90 minutes or 2 hours watching a film or TV show on their mobile phone may not be appealing. This means that there is a need to offer snappy and engaging content in a shorter form. For many emerging companies, this may be the best way to reach out to a market.
The gaming market is also one that is becoming increasingly important and it may be that you can provide content that engages this audience.
If you are looking to learn more about the importance of the different entertainment content platforms, the MIPCOM event in Cannes will be of interest. This is an annual event in a stunning setting. When you book an apartment in Cannes, you create the platform to find out everything you need to develop your business and to reach out to your audience.
Andrew Reilly is a freelance writer with a focus on news stories and consumer interest articles. He has been writing professionally for 9 years but has been writing for as long as he can care to remember. When Andrew isn't sat behind a laptop or researching a story, he will be found watching a gig or a game of football.