Monday, February 29, 2016
It is important to note that SEO alone cannot guarantee a site a high conversion rate. It requires a combination of other things for the conversion rate to shoot up. SEO can help a site a gain a high a conversion rate in a few distinctive ways discussed below. First, SEO requires one to use appropriate heading tags that enhance the clarity of things to the users. Through this, a site may experience an improvement in its conversion rate. SEO also requires sites to use concise and clear headlines instead of the flashy ones. This requirement is also likely to improve the site conversion rate. Sites that use the SEO are also required to focus on a particular product or topic instead handling too many things. Having quality contents is also a key requirement of SEO and also helps in enhancing the site conversion optimization. Focusing on improving the conversation rate ensures that the site content is readable and is not complicated. This in turn helps the site’s SEO by increasing the chances of getting a natural mention, referrals and shares on social media.
Figure 1: Google Analytics SEO report
As earlier mentioned, even after an intensive SEO campaign, a site‘s conversion rate is not always guaranteed. There is a lot that site owners need to do to enhance their conversion rate. A search Engine Optimization that is not followed with a Conversion Optimization will only increase the site traffic level but not the customers. Moreover, there are certain crude SEO techniques that worsen the conversion rate.